Remove interactive

The Point

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Report: What’s Working in Email Marketing

The Point

What content strategies are successful B2B companies leveraging to create standout campaigns that promote further brand interaction? Report: What’s Working in Email Marketing Click To Tweet. More than ever, marketers need to think of themselves as publishers.

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B2B Demand Generation Predictions for 2021

The Point

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load.

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6 B2B Demand Gen Predictions for 2020

The Point

I think B2B companies are just beginning to realize that they need to invest in more than just static content and instead build more interactive assets that open the door for new forms of engagement.”. – Crystal Martin, Art Director. “I I believe 2020 will be a year of category consolidation in B2B martech.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Spear turned that concept into a unique and engaging content marketing campaign that’s fully integrated and cross-channel, so that we can interact with our community in a new and compelling way,” said Dallas Davidson, Origami Logic’s Director of Demand Marketing. “We

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4 Simple Reasons for Why this Webinar Invitation Works

The Point

The three bullets offer specific, tangible reasons to attend: a data-packed discussion, seven must-know best practices, an opportunity to interact. Just one suggestion: the copy would be more effective in second person (“you’ll learn”, “you’ll hear”) vs. third person (“she’ll break down”, “she’ll offer up.”). Specific, Concrete Benefits.

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Email Campaign Gets an “A” on Design, “F” on Offer

The Point

B2B Marketing Content marketing Demand Generation email design email marketing Interactive Design lead generation content marketing strategy content marketing tips email best practices email creative email marketing best practices symantec' Even the copy itself is concise, punchy, and drives response at every opportunity.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Some are convinced that our mobile-driven attention spans demand short, interactive content. Is it the right amount of substance — not so short that it feels flimsy, but not so long that it feels overwhelming? Content length (like shelf-life) is a perennial topic amongst demand generation marketers.