| | | The Content Factor | |  Interactive | 2 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR JANUARY 18, 2010 Great Web Content is Interactive Here's #9 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #9: Great Web content is interactive.Use cool tools as “link bait”—something other sites will read about and want to link to. For instance, create a handy web-based calculator for a need common to your audience. Maybe it’s. | THE CONTENT FACTOR JANUARY 31, 2010 B2B Marketers: Ready for the iPad? Number 3 of the 6 is particularly interesting:Books and whitepapers become interactive: as books and whitepapers are more and more. As content strategists, we stress to our clients the importance of repurposing content in all channels. This post titled "6 Things the iPad Means for B2B Marketers" by Steve Woods of Eloqua, describes the new opportunities of Apple's iPad as one of those channels. | | | | | |
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