| | | The B2B Research Blog | |  Interactive | 8 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG JANUARY 13, 2012 The seven R’s of thought leadership Would video or interactive content add another dimension? Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast. Personal relationships and being part of the buyer’s eco-system are usually critical. It’s a showcase. Resonant. | THE B2B RESEARCH BLOG JULY 1, 2011 B2B SEO Benchmarking Report – highlights Search marketing is being used to drive interaction via the web rather than through more expensive, resource intensive channels (59% cite this as a reason for greater focus on search). We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). The third driver is confidence. | | | | | |
| THE B2B RESEARCH BLOG JULY 23, 2011 Benchmark your digital marketing activity Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? And how effective they feel different digital activities are? certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. | THE B2B RESEARCH BLOG NOVEMBER 3, 2011  The Times They Are a-Changin’ They need to interact with prospective buyers earlier in the sales cycle when preferences are unconsciously being formed. . Our friends at Marketing Options International (MOI) have just launched the Mind Share Café. No, not a diversification into tea and cakes, but a virtual hub where they’ve collected together the thoughts of leading B2B technology marketers. No self-serving agendas. | THE B2B RESEARCH BLOG MAY 18, 2011 An interview with Jaakko Alanko: MD, Alanko Consulting Another major evolution has been the change from one-way to two-way interactive communications which in turn encompasses a much more personalised form of relationship marketing. . Every month David Willan interviews leading experts from the world of marketing and B2B. This month David spoke with Jaakko Alanko, one of the true doyens of B2B communications. Jaakko shares insights learned during 40 years in marketing, discusses the B2B brands he admires and shares his vision for the future of B2B marketing: the era of the enterprise brand. What are the biggest? What do you mean by this? | THE B2B RESEARCH BLOG JULY 1, 2011 B2B SEO Benchmarking Report – highlights Search marketing is being used to drive interaction via the web rather than through more expensive, resource intensive channels (59% cite this as a reason for greater focus on search). We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). The third driver is confidence. | | | | | | | |
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THE B2B RESEARCH BLOG | SUNDAY, MARCH 27, 2011 B2B SEO: Content is king
Search is being used to drive interaction via the web rather than through more expensive, resource intensive channels. To build these there’s no substitute for personal interaction. Life’s hectic. Sometimes though it’s sensible to take a step back. To contemplate whether the things we’re doing are the right things; that we’re working not just hard, but smart. With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. How are my peers allocating their budgets? One note of caution though. MORE >> -
THE B2B RESEARCH BLOG | WEDNESDAY, APRIL 27, 2011 How many B2B marketers are in a Glacier Mint?
Taking this as the norm, it means 1,100 B2B interactions have gone into a Glacier Mint and we’re only two steps back from the retailer. I’m of the opinion that every car glove box should contain, as standard, boiled sweets. Some opt for the classic travel tin but I prefer a bag of Fox’s Glacier Mints. I like the taste, but I like the idea more. That in my little glove box sits an icon; a brand that’s part of our cultural fabric. Here’s some Glacier Mint trivia. Hold on. Glacier Mint, the FMCG brand, is full of B2B marketers. Armies of them. That’s just the tip of Peppy’s iceberg. MORE >>
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