Social Marketing Forum

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Why PR Should Not Own SEO (Nor Social Media or Content Marketing)

Social Marketing Forum

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.]. Social media, content marketing and search (SEO and SEA) must be integrated. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing

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Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. People communicate in many ways: from face to face interactions to telephone calls and writing letters or exchanging opinions via email, blogs and so on. The same goes for having an integrated and holistic view on the customer and interactions with him in any case.

Content Sharing: the What and Why

Social Marketing Forum

But what about all other forms of content that fit more in the interactions between business and businesses or businesses and “consumers”? Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. We seldom talk about what it is. The focus on content relevance is normal.

Community Engagement: Six Tips to Engage your Community

Social Marketing Forum

Without comunity engagement you can’t continue running a good community and you won’t have any  interaction. Communities exist but to identify them, give them a place and involve them, just sharing content is often not enough. Community engagement depends on the benefits for the members constituting it. Here are some techniques to start community engagement [.].

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

Journchat, for example, allows journalists, bloggers and public relations practitioners to interact on a microblogging platform by sharing best practices, discussing current issues and building industry connections. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1.

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What Makes Good Online Marketing Content?

Social Marketing Forum

Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?

Generation Now: the Need for Real-Time Customer Service and Experiences

Social Marketing Forum

Speed and real-time interactions and services have become an asset to companies that wish to score with the “Generation Now. People have less time and less patience. It is one of the consequences of the real-time economy and even a social phenomenon. And this generation is more than a song. CRM Customer service customer experience customer service reputation trust

Viewing the Future of Television

Social Marketing Forum

Brand marketing Content marketing brand marketing Interactive TV Television MarketingWhat about the future of TV? Is it going to evolve or just wink out like the last dot of light on a CRT? Doubtful since, historically we’ve yet to see a mass media just blink out of existence in that way.

Five Major Marketing and Communication Changes In The Social Media Age

Social Marketing Forum

A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age. Cross-channel Social media marketing brand advocates content cross channel cross-channel marketing customer loyalty customer-centricity influencers listening monitoring social media marketing stories word-of-mouth

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How Content Travels and Works in Social: Stories and People

Social Marketing Forum

There is often a discrepancy between the content we want to create and provide and what the people we hope to reach and interaction with, want to “read&#. And social networks, just like cross-channel interaction possibilities, regardless of the media, are their carriers. However, content in a social context is about more than that. People, their needs and the networks they use.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

and start cultivating interactions that buyers find valuable while also rewarding them for providing this. Beyond quantity, advocate content and interactions are more valuable because buyers see them. selection process that feels exclusive and ongoing interactions that give them special access or. Learn about interactive advisory sessions. engage with peers. offerings.

Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures

Social Marketing Forum

Businesses that are looking to integrate more interaction possibilities in their mix should look less at the media and more at the mix but then from the customer perspective. barrier that is often heard when it comes to embracing more ways to interact with people in a cross channel way, is the lack of proven ROI regarding these “new ways&#. That’s a fatal error in a world where the customer is omnichannel and where fragmented media, messages, interactions and marketing tactics get integrated to leverage overall results and engage the customer where he is.

The Power of @

Social Marketing Forum

The staggering potential to connect us to countless others around the globe and allow interaction with them is a lot of potency for one symbol to convey. Symbols do a lot of very important things in our society. The “@” symbol may prove more relevant to future generations than the peace symbol has for others. Brand marketing Community marketing Opinion Social media marketing @ symbol conversations online marketing relationship marketing symbols

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Influence: Facts, Opportunities and Threats of Influencer Marketing

Social Marketing Forum

Harris Interactive concluded in a recent study that 60% of respondents valued the opinions of others on social media, only 25% did not agree. More data from the research by Harris Interactive, which primarily focused on the – somewhat saddening – finding that people feel more connected thanks to social media, but on the other hand, have fewer face-to-face contacts, can be found here.

How Social Media are Challenging the Old Media Business Models

Social Marketing Forum

According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Also, this model could work really great in B2B environment as the parties are much more aware about mutual benefits of marketing and social interaction. Source: Paul Bradshaw ). But the times are changing. Madness?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Reactivating and Engaging Inactive Email Recipients in 8 Steps

Social Marketing Forum

People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. All email marketers have them: inactive recipients and dormant email addresses. How do you re-engage these subscribers? Well, obviously, it starts by defining what an inactive email recipient is. There can be several reasons.

The Single Main Reason Why People Start Following Brands Online

Social Marketing Forum

The survey clearly showed how today’s consumer is really an omnichannel consumer and that people use a mix of media to interact and connect – directly or indirectly – with businesses. In its ‘brand interaction study’, US-based digital agency Beyond found that the top reason why people “would possibly follow a brand in social media” is “to find offers and discounts”.

When Is Social CRM Not Social CRM?

Social Marketing Forum

Social CRM' has seemingly been settled on as the de facto term for the utilisation of social media to interact and engage with consumers for mutual value. The industry still seems to be getting its knickers in a twist over terminology. But the matter is still far from settled. CRM CRM Evolution Customer 360 CX David Myron Ed Thompson Gartner Ian Hendry Jason Mittelstaedt Michael Krigsman MyCustomer Neil Davey Paul Greenberg RightNow Technologies social crm

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Avoid Social Media Marketing Wobble Worry: Select

Social Marketing Forum

Research Social media marketing multi-channel R2 interactive R2i research social media marketing strategyAccording to a new report, time and resources are the biggest hurdle preventing marketers from entry into the social channel. Many companies are trying to be in too many social media places at once and have too many plates spinning at the same time. Select your goals and channels, depending on your business and customers.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Customer Service, Social Media and Email: Data and Tips

Social Marketing Forum

Another survey, dating from end of last year, by Trinicom, a Dutch vendor of Customer Interaction Management and web based self-service solutions, found that the main functions that customers expect to find on a website are…an email address and a telephone number. So, in the end, what matters is the quality and speed of customer service interactions and a personal approach. However, what matters more than the platforms as such is how personal your interactions will be: empathy, listening and going that little bit further…. That does not have to be because they do it wrong.

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Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions

Social Marketing Forum

In this interview, Brian shares his thoughts on the social evolutions, the role of content and the importance of listening and taking action to engage and interact. One day soon, we’ll have the ability to effectively engage and interact with our contacts from one dashboard across multiple networks”. Earlier this year, Brian published his latest book Engage!

Three Easy Tips To Build Long-Term Social Media Relationships

Social Marketing Forum

Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there. Social media marketing blogging consistency relationship marketing social media marketing Twitter

Online Communities Are Like Coral: Give Them Space To Grow

Social Marketing Forum

Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. Online communities can take several forms and must be the foundation of any kind of consumer outreach. It’s up to marketers to create a space for the coral to form and nurture the growth around it. Community marketing Word of mouth marketing Lithium online communities word-of-mouth

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Remaining Professional with Social Media

Social Marketing Forum

Moreover, I think this will soon become a reality, because organizations need to reach prospective customers where they interact with each other, and for the most part, I would say this interaction is continually growing on social media platforms. Reaping the benefits of digital interaction. So why not give it a try and start reaping the benefits of digital interaction? At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. What do you think?

A Good Reason to Invest in B2B Marketing Content: Sales

Social Marketing Forum

Content is important in both B2C and B2B marketing but as a B2B marketer I would like to look with you briefly at how content is used in lead management, customer interactions and how B2B content marketing ultimately is…sales. Content is also a matter of context: that of the people you interact with and whom you try to provide value in function of real-time digital signals. Speak the language of your customer and listen to what he says to talk and INTERACT in a more relevant and personalized way. But in the end it’s about Sales 2.0, regardless of the medium. Period.

Using Customer Cases in Marketing and Sales 2.0

Social Marketing Forum

Make your customer cases useful for face-to-face interactions. Testimonials are required for sales people and marketers in their face-to-face interactions with prospects. Tools exist to send PowerPoint presentations through email and monitor the prospect’s interaction. One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. When defining the approach for the customer cases, there was some debating. 

The Possibilities of Blogging and Blog Marketing Are Underused

Social Marketing Forum

It is clear that in several sectors, especially those where the client makes intensive use of online resources and interaction channels in his buying journey, blogs are consulted much more. As you know, there are rules in this regard and it requires common sense but interacting with bloggers that talk about your brands is important. Fast-forward to 2010. That is also less than half.

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Tips to Optimize Conversion of Online Forms

Social Marketing Forum

Maybe one day I will include the 14 tips in a broader post with more advice but in this post I would like to look at the role of online forms in a cross-channel and customer-driven view of interaction and conversion. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. If the ‘love’ between your client and your company grows depends entirely on the relevance and a careful sequence of interactions, including the use of forms.

Relevant Cross-Channel Email Interactions Using Explicit and Implicit Customer Data

Social Marketing Forum

Starting an email dialogue is like the perfect date. You know what you’re up to, but don’t want to frighten your date. So start by asking just enough data to do your job without overdoing it. Friction, or the specific resistance due to over-demanding of user data, is a key influencer in email acquisition. CRM Email marketing customer data email marketing

Relevance and Content Key in Search Engine marketing

Social Marketing Forum

Since ages, search engine marketing pays a dominant role in the interactive marketing mix. They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media. The interaction with the content: look at email marketing. Maybe Google and co should look more closely at the email marketing industry where the interaction with the content and thus the recipient’s appreciation of it becomes increasingly important from the deliverability viewpoint. Period.

The Digital Leverage Effect of Social Media and Email Marketing Integration

Social Marketing Forum

The “influence” which we all so enjoy discussing in this time of social media but, more importantly, the individual impact of communication channels – those carriers of interactions and content – actually do not matter this much. Here is why: Customer-centricity: First of all, the way we integrate and combine the carriers of content and interactions, should depend on the customer, prospect, fan etc. This way, integrated interaction efforts result in a real and significant leverage effect. wrote a post about it on my blog. Here it is. And it’s all about people, right?

10 Questions to Ask Yourself Before Starting with Social Media Marketing

Social Marketing Forum

How do we enable interaction and dialogue – how do we handle interaction and dialogue? One of the larges values lies within creating interactions and dialogues, so ask yourself – do you want it, how do you get it and how do you handle it. 7. One of the things I get asked very often when a conversation hits the subject of social media is : “ How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media. 1. What do we wish to gain?

Social Media Marketing Needs A Multi-Channel Approach

Social Marketing Forum

Social media marketing entails many forms of interaction, entertainment, media and marketing. If people today combine various channels to inform themselves and interact, it is logical that we as companies and marketers should also do this. However it is not an isolated island in itself. Cross-channel Social media marketing conversation cross channel multi-channel social media marketing

Online Communities Are Like Coral: Give Them Space To Grow

Social Marketing Forum

Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. Online communities can take several forms and must be the foundation of any kind of consumer outreach. It’s up to marketers to create a space for the coral to form and nurture the growth around it.

The Purposes of Content and Conversations

Social Marketing Forum

These days, content is even more important in all forms of interactive marketing. The context within which content is featured, is essential for the impact of the content on conversion, interaction, reach, engagement and in the end sales. And it is of the utmost importance in outbound marketing techniques and of course in email marketing.The context in which content exists is defined by the life cycle of the prospect or customer, his needs, the interaction channels he uses and much more. Content has always been king in online marketing. Ask any good email marketer.

Getting S.M.A.R.T on Social Media Data

Social Marketing Forum

Because deep down you know they increasingly inform themselves and call the shots in interactions with businesses and in their buying journey. But most of all: you want to have a strategy, a plan, clear goals and a dashboard that shows you what works and what should improve from a cross-channel perspective where several interaction channels strengthen each other, benefiting both you and your customers. Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? People use social media.

Prospecting the Social Customer

Social Marketing Forum

Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. Thanks to the wide range of interaction channels, the power of word or mouth, the ability to listen to the needs of people on the social Web and the digitization of interactions between people and businesses we have more opportunities than ever before to do it. Social media marketing is ultimately a connected web of hubs and spokes that strengthen each other (and other forms of marketing) and helps companies to participate and interact where their customers are.

Quick Guide to Indirect Sales Increases via Social Media Marketing

Social Marketing Forum

Watch as social interactions occur and the buzz about your product builds, and the incredibly creative methods your audience uses to spread your message. Best practices dictate that you “give to get,&# or encourage listening and participation in your social media programs, which has been proven to be a hallmark of successful internet marketing and branding programs. In this post you find the necessary guidelines to get your social media marketing campaign on tracks with a focus on indirect sales effects and long-term value. Getting the people, goals and intentions right.

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.