Since ages, search engine marketing pays a dominant role in the interactive marketing mix. They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media. The interaction with the content: look at email marketing. Maybe Google and co should look more closely at the email marketing industry where the interaction with the content and thus the recipient’s appreciation of it becomes increasingly important from the deliverability viewpoint. Period. MORE >>

There is often a discrepancy between the content we want to create and provide and what the people we hope to reach and interaction with, want to “read&#. So, in order to understand this, it is key to monitor and understand the complexity of the hubs and spokes but most of all, it is key to build networks, join them and provide content in function of the needs and social behaviour of the people you want to reach and interact with. And social networks, just like cross-channel interaction possibilities, regardless of the media, are their carriers. And of course it is. MORE >>

Make your customer cases useful for face-to-face interactions. Testimonials are required for sales people and marketers in their face-to-face interactions with prospects. Tools exist to send PowerPoint presentations through email and monitor the prospect’s interaction. One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. When defining the approach for the customer cases, there was some debating.  MORE >>

Maybe one day I will include the 14 tips in a broader post with more advice but in this post I would like to look at the role of online forms in a cross-channel and customer-driven view of interaction and conversion. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. If the ‘love’ between your client and your company grows depends entirely on the relevance and a careful sequence of interactions, including the use of forms. MORE >>

Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response? MORE >>