Face-to-face interactions and conversations were the main way in which messages were communicated. While very interactive, this was not a very scalable model at all. This was highly scalable, but entirely non-interactive, as it was a one-way communication and allowed no way for the listener to engage with the communicator. This finally allows the interactivity and openness of social media without the overwhelming volume of unfiltered social content. Each of these evolutions in communication has changed how we interact with each other, how we learn, and how we market. MORE >>

Also keep in mind that your content is largely taking the place of the interactions your sales reps would normally be having with prospects. At last week's MarketingProfs B2B Forum in Boston, Michele and I hosted a content marketing roundtable. One participant asked how her company can determine when it has produced enough content. The answer: when it has created content that answers prospects' questions at each stage of the buying cycle. So how does an organization go about doing that? It starts with understanding who its ideal buyers are and what concerns and issues they're facing. MORE >>

His firm publishes the B2B Marketing Automation Vendor Selection Tool, an interactive workbook that includes selection advice and a database with answers to nearly 200 questions for 18 B2B marketing automation systems. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that magical moment when people start to want one without knowing exactly how they’ll use it. Here are some errors to avoid along the way. MORE >>

Interactive applications Online applications are more involved, but if you have the resources, these are great option. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. eBooks I'm a big fan of eBooks. MORE >>

Interactive applications Online applications are more involved, but if you have the resources, these are great option. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. eBooks I'm a big fan of eBooks. MORE >>