Reputation to Revenue

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More evidence that give-to-get is the key to success

Reputation to Revenue

You see it in companies that persist in spending more on promotion and pitch than on interaction and collaboration. It's pretty much a cliche to say that marketing today is all about give-to-get. You provide customers and prospects with new ideas, new experiences, and new connections in order to earn their attention. And you see it when marketers hand off the first hint of a "lead" (e.g.,

Rite Aid impresses with active customer service

Reputation to Revenue

Nothing earth-shattering, but it's convenient and a good, simple use of Interactive Voice Response (IVR) technology. Little things really do add up. Like many people, I have several prescriptions with Rite Aid Pharmacy. Today, though, I caught the next wave. No more effort on my part, and I get to save an extra few minutes every month. Again, it's nothing earth-shattering.

The joy of tweets: Twittering Rocks on Bloomsday

Reputation to Revenue

The result is a complex web of timed interactions between many characters," he said, "precisely the effect Joyce was aiming for in the novel." I was blown away when I read this, but I guess this type of thing is inevitable. Normally I write about B2B marketing, thought leadership, sustainability, solutions, and other allegedly useful and important things. Quite natural."

Put everyone in marketing? Yes, and with a social spin

Reputation to Revenue

What about using the recession as the perfect opportunity to increase public commitment to management transparency and corporate social responsibility, and create new online resources such as interactive sustainability reports to demonstrate the commitment? Harvard management guru Rosabeth Moss Kanter last week suggested: "In a Recession, Put Everyone in Marketing." Great. What do you think?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! Filed under: News , Uncategorized Tagged: B2B marketing , business challenges , Customer experience , innovative marketing technologies , interactive marketing , Kaon , Kaon Interactive , sales enablement , SBANE , SBANE New England , SBANEInnovation. This year has been no exception.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard. Though much-used in eLearning, interactive video has been widely ignored by marketers for more than a decade.

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate. Content Marketing

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content? ADP, the well-known payroll and HR services firm, knows the value of interactive content well.

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. When someone […]. Content Marketing

For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice. Read more about our success with ADP here: [link] Learn more about Interactive Value-focused content here: [link].

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed. Interactive videos aren’t watched … they’re experienced. This interactive video is not for everyone.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. Meet Vidyard’s New Interactive Player, a monster upgrade to our already-awesome HTML5 video player ! The New Interactive Player: The Evolution of Engagement.

4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. Tools like quizzes , calculators, interactive infographics, and other similar experiences give personalized results and keep the audiences hooked, thus, helping brands connect with them better. Graphic Interactivity.

Media 15

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. The idea with interactive content is to produce something so compelling that it’s impossible not to engage with it. From Content, to Interactive Content. Get the Guide. Get the Guide.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. Consumers want to interact with brands, not just be passive purchasers of products and services. Two-Way Interaction. Games.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Filed under: CEO Corner , News , Uncategorized Tagged: awards , Innovation Awards , interactive marketing , Kaon , Kaon Interactive , SBANE , SBANE New England , Small Business Association of New England , Waltham MA. Aurora Imaging Technology, and iRobot.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Interactive marketing is a great way to incorporate innovation into your strategy since it fits seamlessly into most content programs. Find Stories that Lend Themselves to Interactivity.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. This interactive graphic provides a high-level overview; you can dive into the details below. Flexible Navigation.

Inside Sales Training: How Invested Should We Be in Human Interaction?

Sales Prospecting Perspectives

But sometimes, I think we overcomplicate things or lose site of what all of this is about: Basic human interaction. Selling is about people, interactions between people, how we engage people most impactfully. Understanding what drive humans interaction, developing our skills to interact with humans, as humans is sometimes lost in all the stuff we wrap around our sales techniques.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

B2B Marketing Insider

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. Content Marketing

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Other research from Demand Metric research concurs, indicating that interactive content is 2x greater than passive content at converting prospects , 32% better at educating buyes and 60% superior in creating differentiation.

If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human?

Sales Prospecting Perspectives

But, with this influx of sales technology in the B2B space, we have to ask ourselves: Is genuine human interaction in the sales cycle disappearing at the expense of automation? If you think about those 3 things, you can set your company on track to using automation and technology the right way in 2014, while still keeping one-to-one interaction sales human. What does this mean?

15 Clever Examples of Interactive Print Ads

Hubspot

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. You would think the category is void of innovative ideas, but that’s certainly not the case. 1) Glacial. 2) Nivea.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience. Why interactive? Here are 10 ways you can use to transform your content into an interactive experience: 1.

Brain Games: Discover the Psychology Behind Interactive Content

B2B Marketing Insider

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […]. The post Brain Games: Discover the Psychology Behind Interactive Content appeared first on Marketing Insider Group. We’re glad you asked. Content Marketing

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. As the fourth wave of content marketing, this interactive content is the future. The Fourth Wave of Content Marketing. I have no idea.

21 Interactive Marketing Examples to Inspire 2017

SnapApp

Is interactive content part of your 2017 marketing plans? We sure hope so, since 93% of marketers feel that interactive content is effective in educating buyers, and 88% feel it differentiated their businesses from competitors’. Together we’ve compiled a list of 21 interactive marketing examples to inspire and motivate you to conquer 2017 with great content. Dos Equis Website.

Improve Your Content: From Passive to Interactive

The ROI Guy

Evolve from Passive to Interactive On any given day, your prospect’s inbox and web journey are jammed with dozens of different white paper download offers. The secret is Interactive Content. According to DemandGen Report, an overwhelming number of buyers (91%) agree or strongly agree that they prefer more interactive/visual content. In you they trust?

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

It's All About Revenue

Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Promise Dynamic Interaction There’s nothing worse than a webinar where nothing seems to happen. Even better, promise your registrants this kind of interaction in advance. But what about the people who actually attend ?