| | | Reputation to Revenue | |  Interactive | 4 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE DECEMBER 3, 2009  More evidence that give-to-get is the key to success You see it in companies that persist in spending more on promotion and pitch than on interaction and collaboration. It's pretty much a cliche to say that marketing today is all about give-to-get. You provide customers and prospects with new ideas, new experiences, and new connections in order to earn their attention. And you see it when marketers hand off the first hint of a "lead" (e.g., | REPUTATION TO REVENUE JULY 29, 2009  Rite Aid impresses with active customer service Nothing earth-shattering, but it's convenient and a good, simple use of Interactive Voice Response (IVR) technology. Little things really do add up. Like many people, I have several prescriptions with Rite Aid Pharmacy. Today, though, I caught the next wave. No more effort on my part, and I get to save an extra few minutes every month. Again, it's nothing earth-shattering. | | | | | |
| REPUTATION TO REVENUE MAY 4, 2009  Put everyone in marketing? Yes, and with a social spin What about using the recession as the perfect opportunity to increase public commitment to management transparency and corporate social responsibility, and create new online resources such as interactive sustainability reports to demonstrate the commitment? Harvard management guru Rosabeth Moss Kanter last week suggested: "In a Recession, Put Everyone in Marketing." Great. What do you think? | REPUTATION TO REVENUE JUNE 16, 2009  The joy of tweets: Twittering Rocks on Bloomsday The result is a complex web of timed interactions between many characters," he said, "precisely the effect Joyce was aiming for in the novel." I was blown away when I read this, but I guess this type of thing is inevitable. Normally I write about B2B marketing, thought leadership, sustainability, solutions, and other allegedly useful and important things. Quite natural." | |
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