PWB Marketing Blog

Trending Sources

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Consumers are interacting with each other and with companies on social media. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.

Stats 57

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences?

Ning 52

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Think about ways you can make your site interactive and your content sharable. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. The best pages create a community, encourage fans to interact with one another, and participate in conversations in a meaningful way. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Post on Facebook three to five times a week. Don’t feel overwhelmed!

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

It’s a great way for businesses to create a more personal interaction with their customers. In the past year, Facebook has surpassed each of the top three largest web properties – Google, Yahoo, and MSN – in time spent interacting on the site. Top Trends In Digital Marketing. It seems like every month there is a new trend – what’s hot today is not tomorrow. Paid Search. Online Video.

What Can a Business Review Do For You?

PWB Marketing Blog

While I generally liked the local physician, I was dissatisfied at how they handled a recent interaction. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. It’s not as challenging as getting client testimonials, however it can help validate their products and services.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Then compare them against a control group of people that had not interacted with social media. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic.

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Social media users who interact with your brand frequently are more likely to be turned into brand evangelists.  While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. Yes, time is money.  Once a week?

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? The answer is by having a content marketing strategy.

[Infographic] Tips to Increase Reader Engagement on Social Media Sites

PWB Marketing Blog

Use photos, graphs, graphics or embedded video for a big impact, interaction and responses. Linchpin SEO reported recently that Facebook posts that are published overnight get a 14% higher interaction than those posted during daytime. Is your audience looking for your product or service at a certain time of the day? Are there better times to post content? and 7:00 p.m.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

By having your employees interact with online industry communities, it allows many pairs of eyes and ears in the community to quickly respond to, comment on and re-post for the benefit of your social media tactics. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.

Facebook Targeting – Improved User Engagement

PWB Marketing Blog

Certainly in choosing to target the search parameters are narrowed, however if used wisely, it may have a big impact on user engagement and post interaction. Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.

Catch on Command

PWB Marketing Blog

Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. At the end of your marketing campaign, did you hook more fish than the last time?

Catch on Command: Demand Generation

PWB Marketing Blog

Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. At the end of your marketing campaign, did you hook more fish than the last time? Sean-.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Facebook Targeting – Improved User Engagement

PWB Marketing Blog

Certainly in choosing to target the search parameters are narrowed, however if used wisely, it may have a big impact on user engagement and post interaction. Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. It’s called Enhanced Page Post Targeting, and it’s available to Facebook business pages.

Five Tips in Choosing a Perfect Domain Name

PWB Marketing Blog

If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. For most of our assignments, a domain name is already part of the equation. Sometimes, however, we get a project where we have the chance to invent a domain name for a website, blog, or a new product launch. It’s fairly inexpensive and straightforward to purchase one.

5 Tips to Manage Your Social Media Streams

PWB Marketing Blog

Social media users who interact with your brand frequently are more likely to be turned into brand evangelists. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. Many Yes, time is money. Once a week? social media

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! Filed under: News , Uncategorized Tagged: B2B marketing , business challenges , Customer experience , innovative marketing technologies , interactive marketing , Kaon , Kaon Interactive , sales enablement , SBANE , SBANE New England , SBANEInnovation. This year has been no exception.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised. Get the Guide.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive   was selected from 188 innovative organizations to compete in the final phase of this competition. Filed under: CEO Corner , News , Uncategorized Tagged: awards , Innovation Awards , interactive marketing , Kaon , Kaon Interactive , SBANE , SBANE New England , Small Business Association of New England , Waltham MA. Aurora Imaging Technology, and iRobot.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Two-Way Interaction.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Interactive marketing is a great way to incorporate innovation into your strategy since it fits seamlessly into most content programs. Find Stories that Lend Themselves to Interactivity.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? This post is for you. I’m here to walk you through a quick intro to interactive content, why it works for marketers, where you can use it, and what it looks like.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them.

Four Ways to Beat Out the Competition With Interactive Content

B2B Marketing Insider

The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group. Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. Content Marketing

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. This interactive graphic provides a high-level overview; you can dive into the details below. Flexible Navigation.

15 Clever Examples of Interactive Print Ads

Hubspot

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. You would think the category is void of innovative ideas, but that’s certainly not the case. 10) Volkswagon.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Other research from Demand Metric research concurs, indicating that interactive content is 2x greater than passive content at converting prospects , 32% better at educating buyes and 60% superior in creating differentiation.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. As the fourth wave of content marketing, this interactive content is the future. The Fourth Wave of Content Marketing. have no idea.

3 Ways Interactive Content Can Boost Email Performance

It's All About Revenue

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Considering using interactive content in your next email campaign to: 1. Looking for more tips on how to get more from your email marketing?

Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

This year, watching videos will become more active–and interactive. Fast Forward: Video Content Goes Interactive and Personal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Fast Forward: Video Content Goes Interactive and Personal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. We know it’s real.

The Modern Customer Interaction

Sales Intelligence View

Note: Today’s guest post is the first in a three-part s […]. CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 socialprise