| | | PWB Marketing Blog | |  Interactive | 13 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 7, 2011  Three Stats Prove B2B Social Media Set To Explode [Charts] Consumers are interacting with each other and with companies on social media. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. | PWB MARKETING BLOG OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. The best pages create a community, encourage fans to interact with one another, and participate in conversations in a meaningful way. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Post on Facebook three to five times a week. Don’t feel overwhelmed! | | | | | |
| PWB MARKETING BLOG AUGUST 5, 2011  Top Trends In Digital Marketing [Graphs] It’s a great way for businesses to create a more personal interaction with their customers. In the past year, Facebook has surpassed each of the top three largest web properties – Google, Yahoo, and MSN – in time spent interacting on the site. Top Trends In Digital Marketing. It seems like every month there is a new trend – what’s hot today is not tomorrow. Paid Search. Online Video. | PWB MARKETING BLOG SEPTEMBER 19, 2011  Three Ways to Supercharge Social Media with Google Analytics Then compare them against a control group of people that had not interacted with social media. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Tweet with them. | PWB MARKETING BLOG NOVEMBER 1, 2011  Seven Habits of Highly Effective B2B Websites Think about ways you can make your site interactive and your content sharable. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. | PWB MARKETING BLOG NOVEMBER 28, 2011 5 Tips to Manage Your Social Media Efforts Social media users who interact with your brand frequently are more likely to be turned into brand evangelists. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. 1 Give The Gift of Time. Yes, time is money. | | | | | | | |
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PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas
Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. MORE >> -
PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011 Key to Creating B2B Social Content That Engage Audiences
Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? The answer is by having a content marketing strategy. MORE >> -
PWB MARKETING BLOG | MONDAY, DECEMBER 10, 2012  What Can a Business Review Do For You?
While I generally liked the local physician, I was dissatisfied at how they handled a recent interaction. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Of course one strategy does not fit every client, however I often recommend that clients make sure they have a couple of business reviews posted across the web – On Google Maps, Yelp and of course on social media sites of their choosing. Not long ago I posted a review to Google Maps. Guess what? BBB.org. Local.com. MORE >> -
PWB MARKETING BLOG | FRIDAY, JANUARY 11, 2013  [Infographic] Tips to Increase Reader Engagement on Social Media Sites
Use photos, graphs, graphics or embedded video for a big impact, interaction and responses. Linchpin SEO reported recently that Facebook posts that are published overnight get a 14% higher interaction than those posted during daytime. There are three basic rules when considering what to share on the various social media platforms. 1) The best content posted to social media sites is easy to understand and fairly simple to share. Consider creating infographics, #factoids, summary videos and quotes that may be easily Tweeted and shared. 2) Content should catch the eye of the reader. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011 4 Quick Tips to Help Employees Deliver Your Social Media Message
By having your employees interact with online industry communities, it allows many pairs of eyes and ears in the community to quickly respond to, comment on and re-post for the benefit of your social media tactics. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word. MORE >>
- 5 Tips to Manage Your Social Media Streams PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
- Five Tips in Choosing a Perfect Domain Name PWB MARKETING BLOG | THURSDAY, JANUARY 27, 2011
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