Paul Gillin

AUGUST 4, 2011

EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. For interactivity, it’s hard to beat Intel’s page, which has racked up nearly 2.7 Something as simple as asking people what they plan to do for the weekend can create interaction. * million likes*.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

AUGUST 30, 2013

Sixty-two percent of B2B and 42% of B2C customers purchased more after a good experience , while 66% and 52%, respectively, stopped making purchases after a bad experience, according to a recent survey of 1,000 people who had had recent customer service interactions. Executives talk the talk but still don’t walk the walk.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

AUGUST 26, 2010

By “speak”, she means text messages, instant messaging sessions, wall posts and maybe a few webcam interactions. For today’s teens, interaction with friends is multi-channel and multimedia. I use the term figuratively because Alice hates to talk on the telephone, as do most of her friends. Media Everywhere.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

JUNE 4, 2010

People interact with the medium differently. We want to interact with like-minded people. This is a completely different model than traditional media. Network sociality is more like a party than a phone call. Telephones are interruptive; the Internet is distractive. Now they are real and social. Transparency is now an imperative.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

FEBRUARY 7, 2011

CareOne has invested time and money to encourage the minority who interact. The company clearly cares about bottom-line return, and by being able to track individual visitors through their various interactions with the company, it has shown some impressive results. The experts are compensated for their time.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MARCH 1, 2012

Most people interact with the service through third-party clients and services that use the Twitter APIs. For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter. Also, only about 20% of Twitter activity actually occurs on Twitter.com.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JULY 29, 2011

Online marketing provides much richer options for understanding how people interact with our content. As I have noted elsewhere , our current obsession with counting fans and followers is an artifact of old media thinking.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JUNE 18, 2013

Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Don’t treat social media as a marketing channel.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

NOVEMBER 16, 2011

It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JULY 15, 2011

They are delegating social interactions to one person, but they’re shortcutting the learning process by hiring people who can train others. I agree with his second point but I couldn’t endorse his overall premise. Nearly every company I’ve encountered that is succeeding in social media has a center of excellence.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 25, 2010

When I pass people in the hall, I’ll ask if they had any recent customer interactions that were interesting,” he says. He isn’t an engineer, but with more than 20 years at the company, he understands the lingo and is able to write in the customer’s language. Those stories are rich in the keywords that customers use.”.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 9, 2011

People are learning to treat each other as people instead of titles, and that improves the quality of interaction. Corporate transparency is humanizing executives and breaking down hierarchical barriers. For Ed Marx, openness to new ideas is a guiding principle. “If One is too small a number for greatness.”.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Do you agree?”. Make it Personal. Only people can post content. With that in mind, make sure your posts have a personal tone.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

SEPTEMBER 23, 2010

The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. A lot of people treat panel moderation as a chore, but I enjoy it enough to have done it at least 50 times over the last 15 years.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

OCTOBER 31, 2011

McAfee : You think in five years I’ll be able to go to Croatia and interact comfortably with the locals? When you combine that with instantaneity of access, you can be on the street and communicate with someone standing next to you in the right language and the right context. Spector : Yes.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 4, 2012

Everyone can see and interactive with everyone else. Rectangular tables force people to break off into small groups or spend the evening talking just to the people who happen to be nearby, which can be a drag if you don’t have a lot in common. Round tables avoid this. Anything to improve lines of sight between diners.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

JANUARY 16, 2012

” Getting health care providers to interact social is a big challenge. Participants can then interact through avatars to transfer knowledge and discuss. Health care information is easy to find, but useful data is hard to find. Data doesn’t flow easily. Premier has to find the trigger points that stimulates action.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 28, 2011

Understanding the dynamics of these new interactions and organizing businesses around them will be the major business challenge of the next five years. The information-empowered customer will impact every business at every level. We are in the very early stages of the shift in market conditions from supplier push to customer pull.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 27, 2013

There’s a strong subtext of the need to make interactions more meaningful and personal and for brands to unleash their people to speak as themselves. In contrast, I think Facebook is increasingly a place for backslapping and trash talking without the means to sustain meaningful conversations.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

SEPTEMBER 6, 2011

In essence, Klout treats every social network the same and all interactions equally, she said. Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense. A retweet, which is a one-button operation, is just as good as a thoughtful commentary on a blog.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2011

BtoB and I work so well together at this point that there is very little waste in our interaction. Freelancers know that $2/word is no bargain if they need to produce 8,000 words and four rewrites over three months in order to get approved and paid.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

DECEMBER 15, 2010

According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible. Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

OCTOBER 31, 2011

You want to interact with people who can help you understand meaning. ” So we asked people to answer that question so that Watson could understand what the term meant. It’s not enough to assign semantics to a sentence. Question: How long until Watson can program itself?

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JUNE 24, 2010

In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. If you can’t establish effective baseline expectations, then your forecasts are little more than educated guesses.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

The fact is that much of what works in consumer markets would fail in B2B interactions. .&# I used to take that answer at face value, but the more I thought about the unique characteristics of B2B buying decisions, the more it struck me as dodge. There are plenty of opportunities to apply social media tactics, but the context is different.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists.

Social Media 50

Social Media Media Peer-to-peer PR 50