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Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

If more than one who can or should interact with key contacts within the account and why? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. You can join our forum here. Week of February 1st.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Sources.

Should My CEO be on Social Media?

MI6 Marketing Agency

social CEO has a profile on the company website, could have a blog on the company intranet or corporate website, has an updated LinkedIn profile and might be sharing and interacting with people on Twitter. S/he might be expressing views on a variety of relevant topics in forums, on Twitter and is part of the company’s content development strategy, program and activities. Cue the music.

Twitter for B2B Marketing

MI6 Marketing Agency

Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. We’ve seen much more interaction with the media, and it’s been a great way to reach ppl we never would have access to otherwise. Meeting people with common #b2b interests, having less formal interactions than typical analyst model allows, sharing content. It’s about the quality of interaction and, as stated before, your goals. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Building Your B2B Brand

MI6 Marketing Agency

It is a sum of all the experiences and interactions your customer has with you! Building your reputation occurs one day at a time and it depends on customer interaction, input and doing the right things to help your customers be successful. What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Pets.com. During the.com/.bomb Nothing! Red Bull.

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Mi6 Quick Tip #7

MI6 Marketing Agency

It’s about engaging, sharing and interacting. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. Are they bloggng?

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Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

My thoughts: Social media is more than a Tweet, a “Like” or a “Fave” It’s about the psychology of human interaction and engagement. This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1.  The Science and Psychology of Twitter: Why We Follow and Share.

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Interview with Sekey Vincent, Co-founder Jelly Bean Solutions

MI6 Marketing Agency

Jelly Bean offers interactive web marketing and ecommerce solutions. Author: Chris Herbert. Audience: Web marketers, marketing professionals, entrepreneurs, online retailers. Sekey Vincent is the co-founder of Jelly Bean Solutions. Sekey is a member of Silicon Halton. Here’s what we talked about in this 15 minute interview: Why the name Jelly Bean Solutions? Special Bonus: Off Air Question.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

They don’t want to interact with reps if they are not knowledgeable and prepared. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. About the survey. 139 earned revenue between $50M – $500M.

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

March Mi6 Chart Toppers

MI6 Marketing Agency

Asia-Pacific and Europe may be using Fan pages to broadcast and appear not to be engaging and interacting with their customers. #5 Chart: U.S. March 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Each month we share with you the most popular charts based on # of views in this Top 10 blog post. We include our thoughts about each chart and a link to the actual chart and source. Tweet.

January Mi6 Chart Toppers

MI6 Marketing Agency

While email is the most popular “tell a friend” tool to use, social networks generate more clicks or conversions. #10 Chart: What US Mobile App Users Expectations for Branded Apps (Source: Harris Interactive via @eMarketer). January 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. Tweet.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Slide 4: Introduces the Interaction Intersection(TM). place where buyers are more apt to engage and interact with sellers. Key Insights : respect how buyers want to interact, how they gather information and their buying process. Slides 17-21: Key Interaction Intersection gaps marketing, lead generators and sales should be aware of. What this Brief Covered. Presentation.

The Prickly Side of Marketing Automation

MI6 Marketing Agency

His response was: “Your account resets as you interact with marketo and download trials as you did on 8/11. Are you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. In August I downloaded a trial version of Mindjet’s MindManager software. I had purchased MindManager before and was coming back to buy the software for another machine. How so?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Canadian Companies Use of Social Media

MI6 Marketing Agency

Engagement means response and interaction. Buyers are interested in interaction and relationship building. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals.

Facebook: Do Marketers “Get it”?

MI6 Marketing Agency

Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. We will pick a chart twice a week and add our thoughts and insights.

Marketing Layoffs Equals Social Media ROI?

MI6 Marketing Agency

From that point onward the organization should define how and who will engage with customers via social channels and put in place mechanisms to empower them to engage and measure social interactions. 4) Be Better at Twitter: The Definitive, Data-Driven Guide | Source: The Atlantic. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. Our Favourite Posts for Week of Jan 30th, 2012. Source: eMarketer. The customers? The partner?

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Second, consistent participation allows you to build the influence of your brand and remain top of mind for subsequent purchases and finally, it is a personal way to interact with your current and potential customers. 2) Still Work to Do to Make Your Customers’ Experience More Personal. Here’s what we’re covering in this Round Up. Why message boards? Chris Herbert is the founder of Mi6.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Interview with Boris Mann

MI6 Marketing Agency

Neither of those interactions are necessarily a “pitch”. The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions.

What’s Going On With Canada?

MI6 Marketing Agency

The graphic below (followed by an interactive chart) illlustrates this. Interactive Chart. Author: Chris Herbert. Audience: R&D tax auditors, Hitech Entrepreneurs, Technology Associations, Government Officials, Policy Makers, and the Media. But, there is more to this then meets the eye. Canada is failing in the areas of innovation and productivity. But what exactly is happening?

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

From there key performance indicators such as awareness, brand interaction (what does that mean?), web traffic and conversions should be measured. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. In November 2010, 32 charts were shared which were viewed 9,840 times. Rank: #1, 436 views.

Twitter for B2B Marketing

MI6 Marketing Agency

Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. We’ve seen much more interaction with the media, and it’s been a great way to reach ppl we never would have access to otherwise. It’s about the quality of interaction and, as stated before, your goals. Author: Chris Herbert. PR Dept?

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The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

Chart: Build Your Own Interactive Charts! Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information. No 10: 196 Views.

The Mi6 Tweekly: Week of July 26, 2010

MI6 Marketing Agency

Chart: Build Your Own Interactive Charts! Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Find Out if Your Target Audience is Using SocMed & How (Source:@ExactTarget). Interesting post about B2B Social Media for Pharma and Medical Devices. Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B?

Announcing the Mi6 Briefing Series

MI6 Marketing Agency

These briefings are intended to be interactive in nature and include a live webinar with Q&A and access to a private Linkedin group for follow up discussions with Chris Herbert and other peers. Each briefing includes: An interactive live webinar featuring Q&A. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners and Marketing/Sales professionals. Complimentary Service. The Mi6 Briefing Series is a complimentary service for clients and prospective clients of Mi6. Briefing Components.

The Mi6 Tweekly: Week of May 31, 2010

MI6 Marketing Agency

based social media users think and do when interacting with your brand via/@btobmagazine. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: 2010 Global Projected Unit sales for iPad. A B2B Community case study by @pgillin. Chart: R&D spending comparson: Msoft, IBM, Cisco, Google, HP, Apple & Dell (2009). Tuesday. Chart: U.S. Wednesday. Infographic: Social Media is Changing Business.

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! Filed under: News , Uncategorized Tagged: B2B marketing , business challenges , Customer experience , innovative marketing technologies , interactive marketing , Kaon , Kaon Interactive , sales enablement , SBANE , SBANE New England , SBANEInnovation. This year has been no exception.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised. Get the Guide.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive   was selected from 188 innovative organizations to compete in the final phase of this competition. Filed under: CEO Corner , News , Uncategorized Tagged: awards , Innovation Awards , interactive marketing , Kaon , Kaon Interactive , SBANE , SBANE New England , Small Business Association of New England , Waltham MA. Aurora Imaging Technology, and iRobot.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Two-Way Interaction.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Interactive marketing is a great way to incorporate innovation into your strategy since it fits seamlessly into most content programs. Find Stories that Lend Themselves to Interactivity.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them.