| | | MI6 Marketing Agency | |  Interactive | 20 articles |
| Page 1 of 1 | Previous | Next | MI6 MARKETING AGENCY JANUARY 10, 2011 Twitter for B2B Marketing Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. We’ve seen much more interaction with the media, and it’s been a great way to reach ppl we never would have access to otherwise. Meeting people with common #b2b interests, having less formal interactions than typical analyst model allows, sharing content. It’s about the quality of interaction and, as stated before, your goals. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. | MI6 MARKETING AGENCY NOVEMBER 18, 2010  Twitter for B2B Marketing Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. We’ve seen much more interaction with the media, and it’s been a great way to reach ppl we never would have access to otherwise. It’s about the quality of interaction and, as stated before, your goals. Author: Chris Herbert. PR Dept? | | | | | |
| MI6 MARKETING AGENCY SEPTEMBER 23, 2010  Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs Slide 4: Introduces the Interaction Intersection(TM). place where buyers are more apt to engage and interact with sellers. Key Insights : respect how buyers want to interact, how they gather information and their buying process. Slides 17-21: Key Interaction Intersection gaps marketing, lead generators and sales should be aware of. What this Brief Covered. Presentation. | MI6 MARKETING AGENCY OCTOBER 19, 2010  CSO Insights Lead Generation Report Summary They don’t want to interact with reps if they are not knowledgeable and prepared. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. About the survey. 139 earned revenue between $50M – $500M. | MI6 MARKETING AGENCY AUGUST 3, 2010  The Mi6 Chart Toppers, July 2010 Chart: Build Your Own Interactive Charts! Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information. No 10: 196 Views. | MI6 MARKETING AGENCY JUNE 8, 2011  Mi6 Quick Tip #7 It’s about engaging, sharing and interacting. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. Are they bloggng? | | | | | | | |
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MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 15, 2010  The Mi6 Chart Toppers, November 2010
From there key performance indicators such as awareness, brand interaction (what does that mean?), Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information. The Mi6 Chart Toppers List is a top 10 list of the most popular charts based on # of views during a specific month. In November 2010, 32 charts were shared which were viewed 9,840 times. Brand recall? MORE >> -
MI6 MARKETING AGENCY | FRIDAY, OCTOBER 7, 2011 The Prickly Side of Marketing Automation
His response was: “Your account resets as you interact with marketo and download trials as you did on 8/11. Are you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. In August I downloaded a trial version of Mindjet’s MindManager software. had purchased MindManager before and was coming back to buy the software for another machine. How so? MORE >> -
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 3, 2012 Marketing Layoffs Equals Social Media ROI?
From that point onward the organization should define how and who will engage with customers via social channels and put in place mechanisms to empower them to engage and measure social interactions. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Jan 30th, 2012. It’s not. MORE >> -
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 28, 2011  Facebook: Do Marketers “Get it”?
Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. We will pick a chart twice a week and add our thoughts and insights. Marketers Not in Sync with Facebook Consumers? Some Thoughts to Consider. Here’s ours (it’s a work in progress!). MORE >> -
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011  Canadian Companies Use of Social Media
Engagement means response and interaction. Buyers are interested in interaction and relationship building. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. We will pick a chart each day and add our thoughts and insights. Some Thoughts to Consider. Questions and Conversation. MORE >>
- Interview with Sekey Vincent, Co-founder Jelly Bean Solutions MI6 MARKETING AGENCY | TUESDAY, NOVEMBER 30, 2010
- Building Your B2B Brand MI6 MARKETING AGENCY | THURSDAY, FEBRUARY 17, 2011
- March Mi6 Chart Toppers MI6 MARKETING AGENCY | FRIDAY, APRIL 22, 2011
- The Mi6 Tweekly: Week of July 26, 2010 MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010
- What’s Going On With Canada? MI6 MARKETING AGENCY | SUNDAY, NOVEMBER 7, 2010
- Groundswell Blook Report, Chapter Five: Listening to the Groundswell MI6 MARKETING AGENCY | MONDAY, JULY 19, 2010
- January Mi6 Chart Toppers MI6 MARKETING AGENCY | SATURDAY, FEBRUARY 19, 2011
- The Mi6 Tweekly: Week of May 31, 2010 MI6 MARKETING AGENCY | SUNDAY, JUNE 6, 2010
- Announcing the Mi6 Briefing Series MI6 MARKETING AGENCY | WEDNESDAY, MAY 26, 2010
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