| | | Measurable Marketing | |  Interactive | 23 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING MARCH 15, 2012  Top Website Design Trends for 2012 The capabilities of HTML5 are phenomenal; with it, you can create truly interactive experiences vs. simple animations. 2012 has brought with it a wave of web design trends. Keeping up with these constant developments is essential, but it's important to keep in mind that effective web design is more than just a coat of paint; it always needs to support your business goals. The Grid. Parallax. | MEASURABLE MARKETING MARCH 14, 2012  Jakob Nielsen on Mobile Usability: Top Mistakes that Companies Make founding fathers of the science of usability , and his work has been instrumental in shaping how we understand the interaction between humans and technology. Nielsen goes on to state, in this article on The Wall Street Journal's iPhone app makeover , that "user experience is branding in the interactive world", which is an interesting way to approach mobile marketing and design. | | | | | |
| MEASURABLE MARKETING JANUARY 27, 2012  How Content Marketing Builds Trust and Engagement With the rise of mobile and interactive, content will become more and more focused on "real time In the following video, Michael Stelzner from SocialMediaExaminer.com interviews C.C Chapman, the co-author of the acclaimed book, Content Rules. In this interview, C.C explains how businesses can use content marketing can help to build trust and relationships with customers. Stelzner on Vimeo. | MEASURABLE MARKETING FEBRUARY 3, 2012  Email Marketing: What to Watch Out For in 2012 They have to…these things are not siloed anymore." - Will Reynolds, Founder of SEER Interactive. Before delving into forecasts on the future of email marketing, it will be useful to have a look at where email "stands" amongst other digital channels. marketing channel. If the future of email marketing is multi-channel (web-mobile-social-email), what exactly does it mean for marketers? | MEASURABLE MARKETING APRIL 18, 2012 Infographic: Finding the Right Social Platforms for Your Business Facebook is great for interacting on a more personal level, and it can also act as the "social hub" of your business, centralizing contact information, news, company history, etc. It's a great platform for sharing information that's of interest or value to your audience, for finding people that are following topics in your industry, and for interacting one-on-one with followers. Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. The drawback? For more detail, check out the full infographic below. | MEASURABLE MARKETING APRIL 5, 2012 What to Consider When Putting Together a Gamification Strategy Here are the elements we found to be most useful: " Player Types" - understand the different ways that people interact with games. More and more companies today are latching onto the potential of gamification to drive engagement and awareness, and the number of companies delivering gamification-specific services has also increased. Although many marketers are familiar with the principles of gamification, some still struggle to incorporate these into their overall marketing strategies. Badges are Great Rewards. How will your company make use of them? Don't Forget Demographics! | | | | | | | |
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MEASURABLE MARKETING | THURSDAY, FEBRUARY 9, 2012  Content Marketing on the Rise: An Infographic
The following infographic from BlueGlass Interactive captures some of the current trends in content marketing, along with some best-in-class examples of content sharing in action, from brands including Coca-Cola, Mint.com and American Express. Content marketing continues to be a top priority for businesses in 2012. As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before. The question is: how can your get the most ROI from your content? Registration details coming soon MORE >> -
MEASURABLE MARKETING | TUESDAY, MAY 31, 2011  Is Blippar's augmented reality a threat to QR codes?
Instead of using software on a mobile phone to scan a QR code , users will be able to make print advertisements like transit shelters, billboards "come alive" with interactive content. London, UK-based app developers Blippar will soon be launching a brilliant platform for garnering pull-based mobile response to ads by with some ultra-cool augmented reality tools. Viewing the ad through their mobile device's camera on Blippar overlays rich dynamic content from the web that can contain games, contests, additional content related to the ad. Follow them on Twitter for launch updates. link]. MORE >> -
MEASURABLE MARKETING | TUESDAY, MARCH 22, 2011  Might as Well be Lorem Ipsum
Does it engage them and not only play on their interest but encourage them to interact with your website further? One of the biggest things that discourages a reader’s interaction is reading something that’s riddled with grammatical errors. Does your content capture your readers’ attention immediately? If your website’s content, whether it’s a resource, a piece of page copy or a blog post doesn’t snag your readers’ interest immediately and then turn it into a conversion, you may as well be using Lorem Ipsum. Be catchy. MORE >> -
MEASURABLE MARKETING | THURSDAY, MARCH 24, 2011  4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
brand ambassador is someone who helps drive demand for a product, service or company by directly interacting with your target audience. In the past, brand ambassadors have been employees that are hired to go out and promote a product often at tradeshows and events, but, now that social media exists and is seen as a mainstream marketing tactic, your employees can directly interact with your potential customers using those platforms, allowing every person you employ to act as a brand ambassador, if you let them. Why should you let your employees become brand ambassadors? MORE >> -
MEASURABLE MARKETING | THURSDAY, JANUARY 26, 2012  Will Timeline Revolutionize the Facebook Brand Page?
Christine Campbell, program manager for SEO and Social Media at Resolute Digital explains: "The brand pages as they are now on Facebook are boring, [are] mostly text, and make successful user interaction difficult. On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Although it's currently available only for personal profile pages, many have predicted that brand pages will soon follow. Some have argued that the move will inevitably " revolutionize" brand pages. These options are more difficult to represent in traditional brand pages. MORE >>
- 5 Demand Generation Best Practices MEASURABLE MARKETING | MONDAY, APRIL 4, 2011
- If You Don’t Know this about Social Media Headlines You’re in Big Trouble MEASURABLE MARKETING | WEDNESDAY, APRIL 13, 2011
- Web Marketing Digest - October 8 MEASURABLE MARKETING | FRIDAY, OCTOBER 8, 2010
- User Focused Design MEASURABLE MARKETING | TUESDAY, SEPTEMBER 4, 2012
- How to Revive Tired Email Subscribers MEASURABLE MARKETING | WEDNESDAY, OCTOBER 13, 2010
- Inbound Marketing on the Rise, and What It Means for Marketers MEASURABLE MARKETING | THURSDAY, MARCH 1, 2012
- 9 B2B Social Media Errors to Understand Before Jumping in MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
- Perspectives on The Digital Privacy Debate in 2012 MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012
- Webinar Recap - Top Website Design Trends for 2012 MEASURABLE MARKETING | THURSDAY, DECEMBER 8, 2011
- Trophies Driving Blog & Social Media Engagement MEASURABLE MARKETING | MONDAY, MAY 9, 2011
- 5 Ways Marketing Automation Platforms can help Your Demand Generation MEASURABLE MARKETING | MONDAY, SEPTEMBER 27, 2010
- How to Create a Lead Scoring Process that Gets You More Sales MEASURABLE MARKETING | WEDNESDAY, OCTOBER 6, 2010
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