Remove interactive

Marketing Interactions

article thumbnail

The Importance of Humanness in B2B Content Experiences

Marketing Interactions

A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. Even more critical to recognize is that self-guided interactions are outpacing personal ones by a ratio of 55/45 , per Gartner.

article thumbnail

The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

Once they engage with your company, the intent score swings to have more weight based on branded interactions—visits to your website, branded keyword search, targeted display ad engagement, and more. Intent data unrelated to direct interactions with your accounts is akin to “dark web” insights. Unfortunately.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Sales needs to focus on direct interactions with buyers and accounts—with the resources and tools they need to address context shifts at every stage—to win deals. The post Why B2B Marketers are Critical to Revenue Operations appeared first on Marketing Interactions. The value they recognize and receive. B2B Research 2022 CMI ).

article thumbnail

Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

The number of interactions during a purchase is now up to 27—including sales interactions. If you’re not sure you’re targeting the right buyer personas, start by asking your sales reps to identify everyone involved in won deals – even if they didn’t interact personally with them. Buying committees are getting bigger.

article thumbnail

B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

With every interaction, people learn something that shifts their context and comprehension, whether forward or backward, positively, or negatively. Regardless of net new or existing customer, their interactions with you will shift context in some way. It’s not a static place in time.

B2B 69
article thumbnail

Quit Poking the Bear with Gated B2B Content

Marketing Interactions

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. But if a buyer fills out a form to download a PDF, they’re going to share the PDF without you having visibility to that interaction. Completing all those “jobs to be done” requires a wealth of information.

B2B 62
article thumbnail

Misconceptions About B2B Buyer Personas

Marketing Interactions

First, these internal conversations provide access to an extraordinary knowledge bank of insights and perspectives about your customers based on their interactions with them. The post Misconceptions About B2B Buyer Personas appeared first on Marketing Interactions. This does two things. What you can learn is often surprising.