The Importance of Humanness in B2B Content Experiences
Marketing Interactions
APRIL 26, 2022
A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. Even more critical to recognize is that self-guided interactions are outpacing personal ones by a ratio of 55/45 , per Gartner.
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