I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing MORE >>

have found it is an excellent to learn more about a reporter's interests, immediate and long-term projects, and how they interact with the Twitter community. Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. Useful is how the author of a new book Twitter Means Business, Juilio Ojeda-Zapata, shares his insights from his upcoming book. MORE >>

Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. In their quest they developed an internal communications platform that generated thousands of conversations across the company. The result, more information, more issues, more solutions, more ideas, more impact — and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. MORE >>

It strips the 20th century illusion of brand “perfection” and reveals the people behind the curtain which ultimately is who we interact with in any brand relationship. 1) Tarnished trust – too much nefarious attempts to game the system. Don’t worry though the government is looking into the matter. 3) False expectations unrealized. Companies looking to cut costs rather than understand the social culture that jumped on social media in the Fall of 08 spawn a ton of negative press. 4) Societal issue of $$ and influence. So why are we getting hung up on disclosure? MORE >>

It’s no longer about slick slogans, catchy jingles, and clever campaigns – it’s about trust agents, candor, interaction and relationships. Or so I believe, that is, after spending a lot of time interacting with them on this issue. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. MORE >>