Marketing Edge

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5 Ways to Make QR Codes Work

Marketing Edge

Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Executive Vice President of Nellymoser, a firm that created successful interactive campaigns for Sports Illustrated Swimsuit edition, and a thought leadership campaign for [.] Quick and to the point.

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? New school: Main Street makes the connections. You bet.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

More Apps Means Mobile Consumers Win

Marketing Edge

A telling moment at the South by Southwest Interactive 2010 festival was when Mobile Roadie was one of the winners of the Microsoft BizSpark Accelerator award. The SxSw Interactive panels and hallway conversations point the direction where the consumer, mobile web and applications is the next, like now, big thing. That’s all mobile is, information on-demand. Mobile is a Condition.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. Time 6:15 We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. Time 6:15. The more social we get online and on our phones, the more it seems we want to meet in person. location is TBD.

PR 2

San Diego Chargers Do Social Media Right

Marketing Edge

That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Personal brands, yes every player is one and the type of interaction players have with the fans will have an impact on revenue, don’t believe me, ask any parent who’s kid just got an autograph.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

the technology can enhance information with greater levels of details, interaction, and examples that will improve productivity and safety. In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. check the video of a mechanic working on a car.).

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Social Media Innovators in the Midwest – Nathan Wright

Marketing Edge

On my road trip to the South by Southwest Interactive Festival, I thought of the enormous collection of ideas, opinions, and individuals that social media presents to our society. This series, Social Media Innovators in the Midwest, profiles several business communicators in the Midwest, a place where innovation that’s practical gets high marks. Nathan T. Wright – Lava Row.

Three Ingredients for Your Social Media Pantry

Marketing Edge

Also how consumers are interacting with each other and with brands. Mobile services interacting with location based applications like Yelp , Layar , Foursquare and Gowalla (to name only a fraction) come as close to getting inside your head as we have today. Time 10:15. The dynamic debate among this group was outstanding. – Really I say? Explain stuff until people understand it.

Will A Mobile App be Your Next Website?

Marketing Edge

Mobile Roadie is the Microsoft BizSpark Accellerator winner for Business Social Media category at the 2010 South by Southwest Interactive Festival. Time 12:04. Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. wrote about them last week. It’s a cluttered space for a developer.

How to Implement The New Rules of Marketing and PR

Marketing Edge

Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50. Don’t worry we’ll put this in a nice list for retweeting and SEO purposes.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Tourism and Social Media – A Natural Fit (Crawshaw pt2)

Marketing Edge

Bob engages social media for the Australian War Memorial a museum and interactive center in Canberra Australia. Time 28:27 This is the second part of a two part conversation with Bob Crawshaw on the topic of social media and tourism. Bob engages social media for the Australian War Memorial a museum and. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 28:27 This is the second part of a two part conversation with Bob Crawshaw on the topic of social media and tourism.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. No, and while people do learn of his books on social channels like Twitter, they come to know him through by interacting with him. More Movement Than Market. Imagine that.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? The answer and examples are right under your nose.

Twitter Means Business and Then Some

Marketing Edge

have found it is an excellent to learn more about a reporter's interests, immediate and long-term projects, and how they interact with the Twitter community. Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

In this podcast, Mike Donnelly, the director of worldwide interactive marketing for Coca-Cola, shares his experience with social media and one of the world's most recognized brands. Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. Fast Forward to Today. That last part is what makes it dynamic for Coke.

Keeping a social network rolling, America’s RV community

Marketing Edge

What are the some of the elements of a successful social network, 1) similar interests. 2) some what complex or shall I say comprehensive information topics which stimulate knowledge sharing and interaction. 3) individual experiences that provide value to the greater group. 4) ample amount of potential user generated content. OK, I'll admit it, I'm a freak for RVs.

SxSw What’s it Good For?

Marketing Edge

It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. South by Southwest a place to see and be seen for sure. Any place where you need to be on a list to get into a party will have that kind of cache (typo intended for geek punery). As a DJ in Philly in the early dance era I get the whole list thing. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. Some traditional celebrities enjoy being a part of the SXSW social stream. sponsored by Silicon Prairie News.

Marketing Edge

Marketing Edge

The ingredients are all here if used with healthy amounts of honesty, transparency, and interaction. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Nice post!

Marketing Edge

Marketing Edge

Here’s an interview with Andrew DiFiore of answerYES Interactive on the essentials of creating a viral campaign. Before you listen, check out the Japanese Supermodel interactive on the answeryes.com Web site. This will give you a better perspective of what a cool interactive, “viral&# campaign is like. What should I do? “Yikes! Little production cost!

Marketing Edge

Marketing Edge

No One and That’s a Problem An excellent panel sponsored by the Minnesota Interactive Marketing Association was convened last night, great crowd and questions. Panel Members · Jim Cuene, Director, Interactive, General Mills  · Brad Smith,  VP of eCommerce & Digital Marketing, Fingerhut Direct Marketing · Gary Koelling, Creative Director, Social Technology, Best Buy · Jason Kleckner, Manager, Information Architecture, Target Corporation · Moderator: Michael Kraabel, Group Creative Director, Gage Yes I copied this from the MIMA Events page. What should I do?

Swedish Covenant Chicago – A Thoughtful Social Media Approach

Marketing Edge

Will medical devices come to market quicker because companies are interacting with social ailment communities? Time 23:38. This Marketing Edge podcast focuses on health care and includes an interview with Leigh Ginther director of marketing and public relations of Swedish Covenant hospital in Chicago. Ginther describes the logic, strategy and resources they used to create Swedish Covenant social media programs. Ginther also discusses how they identified resources of physicians to blog and deliver unique content that attracts patients. Nurse and Midwifery. Pediatrics.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? So how do you think multimedia search can be used?

Four Things That Can Kill Social Media

Marketing Edge

It strips the 20th century illusion of brand “perfection” and reveals the people behind the curtain which ultimately is who we interact with in any brand relationship. 1) Tarnished trust – too much nefarious attempts to game the system. Companies looking to cut costs rather than understand the social culture that jumped on social media in the Fall of 08 spawn a ton of negative press. 4) Societal issue of $$ and influence. Isn’t it ironic how social media has picked up the term influencers and is now facing an issue of ethics related to influence peddling. Oh, that’s right item number 1.

Embarq –ing on Social Media at a Fortune 500 Company

Marketing Edge

In my series “Soundbites from the Road” we talk to Zena Weist, Interactive Brand Strategist at Embarq and on of the social media team members. Kevin Cobb , Interactive Brand Marketing Manager, @kevinjcobb. Zena Weist , Interactive Brand Strategy Manager, @zenaweist. Time 8:38. Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. This was not a pilot project, nor isolated to a single department.

What’s your ecosystem?

Marketing Edge

suggest the more detailed the information available about the behavior of these ecosystems and its platforms, the richer the experience all will have interacting with individuals, organizations, and the information they exchange. Time 13:19. We all have them on line, those places and groups we like to exchange ideas with. Whether you call them tweets, updates, photostreams or posterouses, (I made that last one up as a new user of Posterous thanks to a suggestion from Marketing Edge guest Steve Rubel.) the social web is state of being, not a destination.

5 Steps to Expert with Paul Schempp Part 1

Marketing Edge

found it to be an exceptional read with plenty of interactive worksheets that make the book a one-on-one experience. Time 21;27. As more of the practice of PR becomes exposed to all of the public, and not just the segmented silos of the past, it is important for corporate PR and marketing practitioners to change their perspective as well. company that views how it makes news, not just by what it does, but by the contributions it can make to their industry and community, will have ample opportunities to get attention. Schempp is an interesting expert himself.

PR 2

South by Southwest is a Big Deal

Marketing Edge

The South by Southwest festival in Austin, TX which combines music, film, and Interactive media has become a major destination for trends and social interaction. Sure, it’s a social technology conference, but it’s a music festival and an arts venue. It’s the kind of event that represents more of what the future will be, collaboration and cross-pollination. Yes, the larger the show the more unwieldy it becomes, but the benefit of mixing the disciplines is a dynamic learning environment. Following the events and chatter is simple. There are RSS feeds from the SXSW conference.

Marketing Edge

Marketing Edge

Join me on March 8 at the NewComm Forum, I will be doing a presentation, in which I’ll cover “Interaction and engagement: New media as the key to buyers’ hearts.&# What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.

Music, Meets, Technology, Meets Listeners

Marketing Edge

South by Southwest is the meeting of music, film, and interactive technologies. From using LinkedIn to by pass the regular screening of resumes to raising money without an ounce of ink or a single phone call, SXSW has an interactive track that discusses these disruptions. Time 12:32. This makes it the perfect venue for Phil Wilson of Local Tone Radio in Minneapolis. This concept of bypassing gatekeepers is something social media does very well. We chat with Phil Wilson who can be followed on Twitter or on Minnov8 about how he is navigating the conference.

Jason Falls from SXSW – Think Visually

Marketing Edge

As the ability to distribute more information is available both to the desktop and the mobile device your ability to tell a more powerful story and create interactivity is enhanced. Time 17:22. This podcast with the Social Media Explorer Jason Falls who is at South by Southwest highlights whether there is a new next big thing or not. Since SXSW is a place to unveil new technologies is there the next Twitter that will capture the fascination of early adopters. For Jason, his takeaways were inside the box and out in the cloud of computers sharing power around the world.