Many social networking platforms charge little or no fee to register, allowing companies to utilize their services to locate and interact with their target audience without having to spend large amounts of money. If your company ideology can facilitate that, social media can change the way you do business and interact with your customers. As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. This post is an effort to dispel, some of those myths. Social media marketing has three important aspects. Wonder why? MORE >>

There is a lot of data that can be gathered from the interactions of the website visitors with the site. Typically, in any B2B buying decision, there are many people involved in the decision making process, information on their interaction should also be considered to track what the customers are doing. The solution that you use should be able to identify different degrees of interaction with the site.The more actions it can capture, the more nuanced will be your understanding: • Visits to important pages. Why not just use Google Analytics or my in-house analytics tool. MORE >>

Today’s post is by Ardath Albee, author of eMarketing Strategies for the Complex Sale and CEO of her firm, Marketing Interactions, Inc. One of the biggest issues in content marketing is determining what you should write about. In fact, the development of engaging content is one of the top challenges reported by B2B marketers. recently wrote a blog post about why writing is a critical skill for B2B marketers, but being a great writer won’t help if you don’t know how to develop content that will catch and keep your prospect’s attention. This is actually easier than you may think. MORE >>

in the purchase stage , it is more about interacting with the sales representative of the company and finding out about any discounts, offers and closure and delivery details. Lead generation and Lead management programs are only as good as the rate of conversions they ensure for a company, and the most difficult part is, there is no set formula to guarantee conversions. Consciously or unconsciously, every visitor on your website leaves behind a set of clues, which if decoded, can easily convey a lot of information on the Lead and his intentions. Finding Visitor Type. Finding Intent. MORE >>

Lead nurturing is best known as the process of educating and interacting with your leads consistently, building trust and gaining mindshare in the process till they are ready to buy from you. Base them on your past interactions with clients – You have been measuring your marketing efforts and know what kind of leads are entering your funnel, you have been noticing their behavior and their responses, use this data in putting together the lead personas. So what is it that really differentiates a lead nurturing activity from your regular email marketing activity? MORE >>