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KoMarketing Associates

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Study: Video Now Providing 49% More Interactions for Marketers on Instagram

KoMarketing Associates

In addition, video is now driving more interaction for these account holders. Statistics indicated that video posts were providing 49% higher interactions for marketers. Hashtags also appeared to be a factor in terms of interaction for marketers. Instagram Stories Lead the Way for Marketers.

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Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

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Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

Interactive videos/live streamed content (40%) has been the most difficult task for marketers to conduct. Measuring return-on-investment (37%), improving content engagement (46%), and implementing the proper technology for execution (37%) remain top challenges for marketers.

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Generally, I recommend starting with using matched audiences for targeting the LinkedIn members on your list directly in order to maximize your budget and ensure you are interacting with the most relevant companies and individuals. Then, if or when you would like to expand your audience, consider lookalike audiences for further reach.

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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

Sprout Social conducted its “US Social Media Trends for 2022 and Beyond” report, and data indicated that over the next 12 months, about 50% of marketers anticipate VR, AR, or extended reality to play a role in their interactions with customers. Furthermore, 39% of marketers said the same about the metaverse, in particular.

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B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

To maximize conversions, you need to consider how your customers interact and engage with your brand across channels and prioritize creating a cohesive experience that drives them down the funnel,” wrote the authors of the report. Website optimization (47%), paid advertising (42%) and mobile communication (31%) follow closely behind. “To