Maximize your event footprint with an interactive Foursquare promo. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views galore? MORE >>

After combing through the feedback we received on the original Blog Tree, we made two significant changes in this version: Interactivity: Today’s infographic is interactive. Interactivity was a popular request in the wake of last year’s visual, and when we shared a draft with the bloggers featured on the New Growth version, they too asked for it. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. The social Web is a noisy place. So we are back at it, again. New ones. MORE >>

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. To really stand out, content needs to be dynamic, interactive, and timely. Interactive Content. Interactive content might take the form of a poll or survey on an industry trend, or a contest for a new tagline or new product idea. Content is king, and everyone is chasing the crown. Collaborative Content. MORE >>

Getting sharable content into those networks, while observing who interacts with it, lets you grow the reach of your marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. m here to tell you it’s not magic. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Extending Your Reach. Wins are great. MORE >>

Social, mobile and usability are no doubt significant engaging points for any marketer, but B2B marketing teams need to rethink their interactive strategies to reflect the elements of effective B2C messaging, focused on ease-of-use, entertainment value and recreational functionality. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel. Social media distribution is booming. MORE >>