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Interactive + Content + Partner = Great Marketing Example

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That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

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Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Promise Dynamic Interaction There’s nothing worse than a webinar where nothing seems to happen. Even better, promise your registrants this kind of interaction in advance. But what about the people who actually attend ?

John Legend Coming to Interact 2014

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by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

and interactive capabilities “Our sales team was. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. post-production.

7 Compelling Reasons to Invest in Mobile Marketing

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You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. 6. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

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See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

5 Simple Marketing Automation Tips to Improve Conversion

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And if you are concerned with reducing conversion by requiring too many fields, consider progressive profiling where you ask for additional information on subsequent interactions rather than all upfront. If the last time a record interacted with you was in 2010 than it is probably safe to remove it. But in the end, isn't it all about conversion? VP of Marketing.

Are Three Quarters of CMOs Wrong About Customer Experience?

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Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. So by all means continue to place a high value on the need to provide fast response times and human interaction as a whole. Consistency of experience across channel. 1.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Integrating Online Video with Your Marketing Tech Stack

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” is achieved by integrating your OVP with marketing automation and interactivity to define the individual with whom you’re communicating. ” combines video with interactivity and personalization to enable you to send the right content to the right person at the right time. Step 2: “What should we talk about?” Step 3: “Can you hear me now?”

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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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Once you have a single unique identifier, you can really know who your customers are across all channels, and begin to: Personalize interactions based on channel preferences and behaviors. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? How much growth?

Email Marketing: Going Beyond a Unique Open and Click

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Simply put, engagement segments are groups of customers placed into various buckets dictated by the last time that they interacted with an email. They are based on a timeline of interactions. No Interactions = Subscribers who have never engaged (there are a lot of them!). Is 20% a good open rate? What about a click-through rate of 5%? Is it the same 20% opening each time?

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4 Simple Tips for Making the Most of Your Marketing Budget

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Marketers should stop thinking ‘traditional vs digital’ and instead allocate marketing spend according to the purpose of the interaction and the desired impact. As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. If the conversation is only about financial stats, you need to make a change. Consumer sentiment.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

3 Email Marketing Lessons From Tinder

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That type of quick decision-making is similar to how a subscriber interacts with their inbox. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. billion swipes a day.

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The Contextual Inbox: Moment-of-Open Email Marketing

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Inboxes are filling up with more interactive messaging during the customer life cycle, and personalization is a key differentiator. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Active vs. inactive subscriber filtering. Open vs. click campaign activity.

How Marketers Should Engage Their Mobile User

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Optimizing Mobile Engagement Not only do mobile users have short attention spans, they can be hard to capture long-term and won’t hesitate to discontinue their interaction with your brand. The engagement from your mobile users can almost always be attributed to the quality of that user experience, which ultimately improves app abandonment rates and increases word-of-mouth interactions.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

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While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Mobile Marketing

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Metrics: Number or Percent of Interactions. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. That is an analyst's job. Page Depth.

Content Not Getting Enough Love? Try These 5 Easy Fixes

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The secret to standing out lies in interactivity. Generalized content is unlikely to get engagement from digital natives who are used to interacting with content created just for them. Relevant visual content, such as an interactive infographic, means that 95% of your audience is likely to understand your research , as opposed to 70% who will understand based on text alone. 5.

4 Ways to Battle the Content Marketing Paradox

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Adding interactive elements, like quizzes, to static content is a surefire way to get audiences engaging and sharing. Static content, such as white papers, blog posts, and even product catalogs are the perfect source for interactive content. Turning research from a white paper into an interactive infographic makes your stats three times more likely to be shared on social !

5 Mobile Insights That Will Change How You Market to Millennials

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It’s used to make purchases and marketers shouldn’t be afraid of driving these types of interactions on mobile. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping? consumers.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Engage Prospects with Video Backed by Marketing Automation

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The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. What digital format is closest to human interaction? That’s where marketing automation and interactivity come into play. Video! Cue your platform to serve up related content.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Adams says PayPal relies on marketing teams dedicated to overseeing consumer experience in local markets and those teams interact frequently to discuss performance results, new product launches and other initiatives. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. Enhance professional and personal skills.

5 Ways Video will Transform Digital Marketing in 2016

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Video Goes from Passive to Interactive. Last year we saw a significant increase in the use of interactive videos to create two-way conversations with digital audiences and to drive more engagement in content marketing programs, particularly in B2B markets. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Let’s Get Personal.

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Avoid these 10 Marketing Automation Rookie Mistakes

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Marketing automation has many sales tool depending on which vendor you choose, for example, giving you better insights into how leads are interacting in the CRM. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT.

New Tool Helps Marketers Use Email Deliverability Data

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If you can understand where your email actually lands and the interactions that follow, marketers can reasonably estimate true deliverability. Engaging and trusted email communications will organically deliverability as customer interactions and interest increase. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Product News

A Glimpse into the Future of Modern Marketing

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Kushal Sanghvi, CEO of World Wide Open, says that the launch of 4G in India will impact how consumers interact and transact with brands. Welcome to the future. Now that it is 2016, we have arrived at the next stage of modern marketing. To make sure you are prepared for the future, we have asked global experts for their thoughts about what will have the most impact in 2016.

Why CMOs Need To Be Bullish On Programmatic Advertising

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In terms of the different types of programmatic advertising, according to the Interactive Advertising Bureau (IAB)—which is an industry organization geared toward ensuring standards across the advertising ecosystem—there are two types of programmatic buying (the process in which you’re buying advertising): 1. It’s using machines to buy ads, basically.”

Facebook Integration a Win-Win for Consumers and Marketers

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From there, they can orchestrate interactions and messaging for that customer across email, mobile, and social experiences. As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. First, they click on a call-to-action in the ad. This partnership should help alleviate that challenge.

How B2B Marketers Can Get Better Targeting and Deeper Insights

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Just like in the B2C environment where customer expectations of personalization and targeted content most relevant to them are now critical factors in accelerating their decision making, similarly B2B buyers also expect the companies or brands they interact with to know them well and identify their needs and goals. Technology to the Rescue AKA a Data Management Platform (DMP).

How to Execute Event Marketing like a Data-Driven Machine

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While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. You will do your segmentation here and customize each message to the attendee type and their pre-event interactions. But what about events? Click the link above or this box to view the infographic).

8 Common Ways Most Content Marketers Fail

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Your Content Is Not Optimized For Conversion Once the content journey is in place, your visitors need to be given the option to eventually level up their interactions with your company. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. But fear not! All of these mistakes have simple fixes. 1. Great!