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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

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See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

Customer Experience is the Most Critical Part of Marketing Right Now

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This starts with every interact a customer has with your brand, but it includes the technology you leverage to make those engagements happen, as well as how your people manage those tools. The greatest impact on Modern Marketing in 2017 will be the mass embrace of messaging apps and bots to interact with B2C and B2B customers. That is quite a high number. Read on for specifics.

Interactive + Content + Partner = Great Marketing Example

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That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

How Data Will Change Marketing in 2017

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Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. As sophistication in data understanding improves because of this new breed of talent and software, marketers will raise the sophistication levels of their interaction with prospects.

John Legend Coming to Interact 2014

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by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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Today’s customers frequently interact with brands across multiple channels and devices leaving a trail of identifiers (like email addresses, loyalty accounts, browser cookies, and mobile device IDs) littered amongst the various technologies that power those customer interactions. Let's dive right in shall we? Note the operative word "norm" in the previous sentence.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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They exist, operate, and interact with brands on multiple platforms, devices, and channels. Not only do you have different customers and prospects interacting in different places, but also the same customer’s preferences and interactions can alter, depending on the device or channel they are using at the time. How do they access and interact with content?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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Marketers should instead focus on experiences that leverage instant gratification and interactivity. In partnership with Round Table Pizza, Pepsi built a huge library of fun & interactive experiences like games, quizzes, surveys, micro-sweepstakes, and even seasonal experiences like a branded card-maker for Father’s Day — all of which resulted in digital coupons.

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Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

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While marketing departments are traditionally charged with owning the customer experience, there are still so many interactions that live outside the marketer’s purview. Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Product New

How 4 Brands Are Revolutionizing the Customer Experience

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Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.” This device is a nice convenience, but its goal is to provide enough value to me that my interactions with Amazon become integrated into my life. Ideally, it does both. Customer Experience

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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By orchestrating the customer experience in a way that empowers the customer--not the marketer--to determine what interactions come next, marketers can deliver consistent, personalized brand experiences at scale. The above is an excerpt from the Executive Summary of a new report from Constellation Research. And no, I will not state that 2017 is the year of mobile. I'll leave it at that.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

CMOs Not Happy With the State of Cross Channel Marketing

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According to the research, one of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level." It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? year-over-year increase in annual revenue.

Marketing Automation is More Than a Fancy Email Machine

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Not only can you track email activity, but you see when your contacts interact with your blog, website, and other content. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. This makes good sense.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

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You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What effectiveness metrics does the interactive platform provide?

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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After all, you don’t want to take on every channel but only those where your audience are most interacting with you while they research, discuss, and decide whether they will buy or not. While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there.

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

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Once you have a single unique identifier, you can really know who your customers are across all channels, and begin to: Personalize interactions based on channel preferences and behaviors. One of the definitions of the word align is to bring into cooperation or agreement with a particular group. " But, in world-class performers, the level of alignment was found to be much higher.

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3 Mobile Marketing Trends You Can't Afford To Ignore

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Mobile is all about micro-moments: interactions that consumers expect to be fast, relevant, and frictionless - which makes the quality, relevance, and usefulness of marketing more important than ever in mobile. Apps = Main Digital Interaction. And according to Gartner: “Consumers see mobile apps as their main digital interaction with their favorite brands.”

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Why Customer Experience Is Just Like Gift Buying

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Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Ok raise your hand if you have not even started your holiday shopping yet. Yes, my hand is firmly raised. Trust me, we are not alone for many holiday shoppers are in the same dilemma.

4 Things That Should Be On Every CMO's Wish List

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Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. Oh, sorry.

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3 Irrefutable Data Driven Marketing Facts

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According to research from Deloitte Digital 76% consumers said they interact online with brands or products before arriving at the store, and are therefore making digitally- influenced decisions much earlier in the shopping process. These digital interactions influenced 64 cents of every dollar spent in retail stores in 2015. Even the definition has a serious word in it: impossible.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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An interactive quiz or assessment. While it’s not always easy to pinpoint these positions, marketers turning to alternative media like interactive content are gleaming advanced insight into their buyer’s specific needs. Interactive infographic. A brilliant example of this type of content is an interactive calculator from CREW , a web design and development firm.

The Power of Instagram in Email Marketing

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With active Instagram users engaging on that network up to eleven days a month, weekly or monthly emails could benefit dramatically from an increased lift in email content interaction. Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion.

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3 Ways to Connect Video Advertising to the Customer Journey

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To drive awareness and consideration, leverage existing first or third-party data from your data management platform and marketing automation platform, including interaction data from previous website visits, previous email engagement, CRM data, demographics, location and more. Use video interactions to discover your customer’s intent and use it to improve marketing automation.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Consumers will not inconvenience themselves to interact with a brand. Retail-specific machine learning platforms are powered by several algorithms that automatically learn from both offline and online interactions over time. In the Facebook example above, the social media site does not ask you to choose whose content you prefer to see or which brand you prefer to interact with most.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

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This is done by seamlessly pulling together the many IDs across marketing channels and devices that comprise of a given person, enabling marketers to tie their interactions to an actionable customer profile. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. Connect Identities Across Disparate Marketing Channels.

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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According to research from Deloitte Digital 76% of consumers say they interact online with brands or products before arriving at the store, and are therefore making digitally-influenced decisions much earlier in the shopping process. The CMO has the opportunity, if not the requirement, to become the primary driver and orchestrator of the customer experience. Data and Martech. CMO Corner

Using Data-Driven Marketing for Business Success

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With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. The data has many sources like a company’s CRM or ERP system or its website and social media presence. Now we've matured and we correlate our data and study it. There is help.

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Using Mobile Experiences to Grow Your List

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Visitors to minionslovebananas.com were prompted to engage with a number of activities: games, card makers, interactive recipes, etc. Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. The Two Mobile Audiences. The Rented Audience. Pandora.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Metrics: Number or Percent of Interactions. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. That is an analyst's job. To analyze!

Over Half of Global CMOs Are Making Data Driven Decisions

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Once you have a single unique identifier, you can really know who your customers are across all channels, and begin to: Personalize interactions based on channel preferences and behaviors. In a recent Marketing Land piece, the writer put it perfectly and quite succinctly: "Data permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture.

5 Simple Marketing Automation Tips to Improve Conversion

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And if you are concerned with reducing conversion by requiring too many fields, consider progressive profiling where you ask for additional information on subsequent interactions rather than all upfront. If the last time a record interacted with you was in 2010 than it is probably safe to remove it. But in the end, isn't it all about conversion? VP of Marketing.

The Biggest Mobile Marketing Trends of 2016

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When looking to improve customer acquisition rates, customer conversions and retention rates, fine tuning how your audience interacts via their mobile device is key to maximizing your revenue. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016.

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7 Compelling Reasons to Invest in Mobile Marketing

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You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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3 Ways to Apply Technology to Enhance Customer Experience

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Each time I interact with the company, their commitment to optimized customer experience is apparent and palpable. “See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. I’ve been loyal to this dealership for seven years. Connect the dots of the customer experience journey.

Why CMOs Need To Be Bullish On Mobile DMPs

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Connecting audience interactions across mobile and desktop touch points to provide the most cohesive customer experience anywhere and track response and actions across various screens and channels. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Stats Incredible.