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Interactive + Content + Partner = Great Marketing Example

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That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

John Legend Coming to Interact 2014

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by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

Email Marketing: Going Beyond a Unique Open and Click

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Simply put, engagement segments are groups of customers placed into various buckets dictated by the last time that they interacted with an email. They are based on a timeline of interactions. No Interactions = Subscribers who have never engaged (there are a lot of them!). Is 20% a good open rate? What about a click-through rate of 5%? Is it the same 20% opening each time?

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Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

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You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What effectiveness metrics does the interactive platform provide?

Integrating Online Video with Your Marketing Tech Stack

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” is achieved by integrating your OVP with marketing automation and interactivity to define the individual with whom you’re communicating. ” combines video with interactivity and personalization to enable you to send the right content to the right person at the right time. Step 2: “What should we talk about?” Step 3: “Can you hear me now?”

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3 Email Marketing Lessons From Tinder

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That type of quick decision-making is similar to how a subscriber interacts with their inbox. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. billion swipes a day.

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

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See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

7 Compelling Reasons to Invest in Mobile Marketing

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You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. 6. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

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While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Mobile Marketing

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Metrics: Number or Percent of Interactions. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. That is an analyst's job. Page Depth.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Adams says PayPal relies on marketing teams dedicated to overseeing consumer experience in local markets and those teams interact frequently to discuss performance results, new product launches and other initiatives. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. Enhance professional and personal skills.

5 Mobile Insights That Will Change How You Market to Millennials

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It’s used to make purchases and marketers shouldn’t be afraid of driving these types of interactions on mobile. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping? consumers.

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4 Ways to Battle the Content Marketing Paradox

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Adding interactive elements, like quizzes, to static content is a surefire way to get audiences engaging and sharing. Static content, such as white papers, blog posts, and even product catalogs are the perfect source for interactive content. Turning research from a white paper into an interactive infographic makes your stats three times more likely to be shared on social !

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Engage Prospects with Video Backed by Marketing Automation

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The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. What digital format is closest to human interaction? That’s where marketing automation and interactivity come into play. Video! Cue your platform to serve up related content.

5 Ways Video will Transform Digital Marketing in 2016

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Video Goes from Passive to Interactive. Last year we saw a significant increase in the use of interactive videos to create two-way conversations with digital audiences and to drive more engagement in content marketing programs, particularly in B2B markets. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Let’s Get Personal.

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How B2B Marketers Can Get Better Targeting and Deeper Insights

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Just like in the B2C environment where customer expectations of personalization and targeted content most relevant to them are now critical factors in accelerating their decision making, similarly B2B buyers also expect the companies or brands they interact with to know them well and identify their needs and goals. Technology to the Rescue AKA a Data Management Platform (DMP).

Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” The need for simplicity in the digital marketing landscape is urgent. Product News

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

8 Common Ways Most Content Marketers Fail

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Your Content Is Not Optimized For Conversion Once the content journey is in place, your visitors need to be given the option to eventually level up their interactions with your company. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. But fear not! All of these mistakes have simple fixes. 1. Great!

New Tool Helps Marketers Use Email Deliverability Data

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If you can understand where your email actually lands and the interactions that follow, marketers can reasonably estimate true deliverability. Engaging and trusted email communications will organically deliverability as customer interactions and interest increase. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Product News

Avoid these 10 Marketing Automation Rookie Mistakes

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Marketing automation has many sales tool depending on which vendor you choose, for example, giving you better insights into how leads are interacting in the CRM. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT.

A Glimpse into the Future of Modern Marketing

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Kushal Sanghvi, CEO of World Wide Open, says that the launch of 4G in India will impact how consumers interact and transact with brands. Welcome to the future. Now that it is 2016, we have arrived at the next stage of modern marketing. To make sure you are prepared for the future, we have asked global experts for their thoughts about what will have the most impact in 2016.

The One Customer Experience Stat That All CMOs Need To Know

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By 2020, the customer will manage 85% of its relationship with an enterprise without interacting with a human. One final stat, if I may: Over half of all customer interactions happen during a multi-event, multi-channel journey. Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. Notice I used the word right in my previous sentence. In the U.S. Really?

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How to Execute Event Marketing like a Data-Driven Machine

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While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. You will do your segmentation here and customize each message to the attendee type and their pre-event interactions. But what about events? Click the link above or this box to view the infographic).

Use These 5 Steps To Plan for Better Lead Nurturing

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Plan Your Lead Nurturing Process Determine the campaign goal, message flow, content offers, communication channels (for example, perhaps email works better than the phone in one stage), and overall cadence based on previous interactions. Modern Marketers know that not every prospect is ready to buy now. But it’s a mistake to ignore those leads. What are your customer pain points?

The Mobile Marketing Disconnect CMOs Need To Be Aware Of

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Social interaction - 33%. One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? Seems kind of straightforward. The moral is it doesn't necessarily matter what a marketer likes, what matters most is what the customer likes. History Lesson First. Yes, 2011. The second chart = brands.

The 3 Biggest Problems With Lead Nurturing

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Lead nurturing should be determined by the buyer’s interactions and behavior, not a pre-planned sequence that doesn’t enable real-time interaction. Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing.

Is Data the New Marketing?

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This use case demonstrates modern marketing is all about context in every customer interaction - data is just the tool. Think of all the interactions on eCommerce, financial, retail or travel sites indicating our intent to buy something. I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market.

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Why is Mobile at the Heart of the Customer Journey?

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It influences our behavior offline and is for offline interactions, in other words, making a phone calls. The point is, mobile is big and if you’re limiting it to a channel, stage, or one type of interaction, you’re missing out. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. Make it easy.

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How to Generate Sales Leads Using Personality Quizzes

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Author's Bio: Josh Haynam is the co-founder of Interact , which lets companies generate quizzes to engage customers and generate leads. Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at how to do it for your brand. And Hi!”

Oracle Marketing Cloud Announces New Features for Digital Marketers

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Interactive Insights, powered by Oracle Business Intelligence. Oracle Business Intelligence & Interactive Dashboards. Interactive Dashboards leverage Oracle Business Intelligence to provide enterprise scalability, reducing reporting time and making data more accessible so marketers aren’t stuck waiting for exports or reports to run. Audience Designer. Product News

How to Match Great Content to Your Sales Funnel

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She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale.

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Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Additional highlights of this report showcase Oracle’s vision to connect online and offline interactions to one customer, bridge anonymous and known marketing, and adapt with behavior-based orchestration. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. ” (Page 8).

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Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

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Create a holistic view of customer interactions. Interactions can be monitored to determine success and future campaigns built on a sound market understanding. They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed.

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Two Thirds of Marketers Cannot Measure Mobile

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Ad-blocking has been dominating headlines, most recently with the Interactive Advertising Bureau’s D.E.A.L., It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Only 13% of marketers say they strategically integrate mobile systematically. Read the full story on Media Post. Read the full story on Marketing Land.

Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

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Once you have a single unique identifier, you can really know who your customers are across all channels, and begin to: Personalize interactions based on channel preferences and behaviors. Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Altimeter).

Should the CMO Oversee the Whole Customer Experience?

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says it all: " The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? CMO Corner

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Managing Customer Identity Guarantees the Right Message to the Right Person

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An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. And find more people like them.

The Two Types of Programmatic Advertising and Why Programmatic Matters

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” In terms of the different types of programmatic advertising, according to the Interactive Advertising Bureau (IAB)—which is an industry organization geared toward ensuring standards across the advertising ecosystem—there are two types of programmatic buying (the process in which you’re buying advertising): 1. It’s using machines to buy ads, basically.”