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Industrial Marketing Today

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Using Digital Industrial Marketing for Reaching Younger Engineers

Industrial Marketing Today

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are aware of the fact that the industrial buy cycle is made up of four stages. This is only a content summary.

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Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). It will give you the opportunity to interact with them at a more personal level than just passive reading of a white paper on their part. One example would be inviting them to a webinar.

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Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. When and where necessary, plug back data from offline interactions for a complete view of marketing’s contributions to industrial sales.

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process.

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Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

Measuring post-click interactions are important to gathering lead generation intelligence, improving conversion rates and gaining a deeper understanding of Web site interactions. Consider integrating Web analytics into your email marketing.

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. Click on the “Goals&# tab to view detailed statistics on web interactions and goal conversions from each campaign.