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How to turn social media connections into an actionable audience

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As marketers, our job is to provide these opportunities to interact with our brand that lead people up this curve toward activation. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.”

15 Amazing ways social media is changing the world

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Social media also gives people a chance to connect and interact with absolute strangers, which was previously difficult or impossible. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible. Here we go. 1. Social media is not making us more individualistic. Here we go. 1.

Break the mold: Why content marketing needs to be like a chalupa

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Interactive video. Video is finally getting more fun and interactive. Another example of interactive video is this award-winning campaign from  DBS Bank. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. Gorditas.

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5 Ways to keep up with the avalanche of online customer feedback

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Once you‘ve started interacting, there are all kinds of ripple impacts that we think are highly valuable.”. The notion is that customers will gravitate toward onstage channels over time, increasing the number of comparatively inexpensive interactions with companies online, while reducing the number of more expensive telephone and email exchanges. By Jay Baer, {grow} Community Member.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Are you becoming an obsolete marketing professional?

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Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. For now. Adapt or die.

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Five ideas: Constructive engagement in destructive times

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This question alone can change the quality of your work & interactions. 2) Remember the differences. I’m German and I find the stereotypes people have about about Germans … are mostly true. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave.

A solution to the content marketing measurement puzzle

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Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? How do I measure the value of what I am doing? First, let’s not rule out the notion that your boss might be right!

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized,  cellphone interactions with 74,840 articles from 30 websites in September 2015. But, article for article, long form stories attract visitors at nearly the same rate as short-form: 1,530  complete interactions per long-form article and 1,576 per short-form.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

A ton of useful information on social media marketing measurement!

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Why “Big Data” is so dependent on social media interactions. In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure.

Case study: Social media success in regulated industries

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They built a strong workflow and approval process to make interaction across departments more efficient. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process. I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking.

The dangerous confusion of sales and content marketing

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For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of  To Sell Is Human: The Surprising Truth About Moving Others ,  at the Inbound conference in Boston. The buyer, however, had little information. sure have.

33 Inspiring B2B digital marketing case studies

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LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Sponsored content and the economics of trust

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My friends at The Interactive Advertising Bureau  in New York define this as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” For more than two decades, I have read The Harvard Business Review. This is an institution I love. This is a publication I trust.

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5 Critical things you need to know about Periscope now

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Don’t use Periscope to broadcast, use it to interact. million hearts, Geoff sees Periscope not simply as a livelihood or a platform, but a method of learning and interacting. Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. Don't use Periscope to broadcast, use it to interact. Golberg. million hearts.

The world’s best creativity technique

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One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. There is something about the interaction of a boisterous group, a shared experience, the physical movement and the sense of momentum and accomplishment from the live exercise that can’t be duplicated when folks are behind computers in cubicles. Not this one.

The business case for SXSW Interactive

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Yes, it’s crowded and maybe even a little exasperating but it is also the World Cup of interactive media and if you want to experience the best in the world you owe it to yourself to give it a shot one year. The post The business case for SXSW Interactive appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Perhaps this is on your mind too? And yet ….

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

It’s not a pitch, it’s a person. The super powers of influence marketing

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Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Ready? In theory, I love Whole Foods. need a personal shopper!

There is no community on social media

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Second, do you really want to log in to every company’s site every time you want to interact with them? Second, do you really want to log in to every company's site every time you want to interact with them? Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause.

The 3 factors behind Snapchat consumer behavior

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The point of building a dam is to create something that interacts with, redirects, and captures water. By Jay Acunzo, {grow} Community member. Say you’re in the business of building dams. Your dams are made of steel, concrete, and granite — you know, for that fancy-dam feel. Answer: Water. It’s easy to point to the building materials, but that’s not the point of building a dam. Period.

Three huge ideas to build your networking momentum

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When you’re looking someone in the eye, whether digitally or in person, the level of interaction is cemented in what you can physically see. By Brooke Ballard, {grow} Contributing Columinist When I think about any high point in my professional career, I can attribute the win to networking momentum. I’ve put a lot of stock, time, and energy into these wins. New Networking Age.

Take the test. Do you have a social media addiction?

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We are neurologically wired to seek validation, and interactions such as Facebook Likes and retweets stimulate the reward areas in our brain, giving us a hit of dopamine. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. It is. But first, a few plain facts. People have lost their jobs.

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Four ways customer connections will change by 2020

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You and your customers are going to be interacting as if you are intimate friends. The company has hinted at pushing into workplace applications and this headset would allow customers to interact with us in an immersive virtual world. Comments Your point “you and your customers will be interacting as if. Technology is changing the way we buy, fly and try. Dramatically.

Five 2015 digital marketing trends for your consideration

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One area ripe for innovation is interactive video. One area ripe for innovation is interactive video. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! By 2020, the amount of information on the web is expected to increase by 600%. Here are 7 clues.

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Seven fascinating marketing lessons of 2015

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The renaissance of social media engagement and interactive media. Content monetization at the point of contact - The renaissance of social media engagement and interactive media - Growing sophistication of social media marketers - Courage as a core marketing competency. 2015 is going down in the books as a transformational year for the discipline of marketing. So … we did!

Your social media strategy plan: Where do you START?

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This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. It must start with … 1. But this is crucial.

14 Data Visualization Tools to Tell Better Stories with Numbers

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Dygraphs creates chart that are interactive: you can mouse over to highlight individual values. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Here is Today is a great example of an interactive timeline which continues to zoom out to give relative times all based on today. Shift-drag will pan. MAPPING.

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Four ways social media impacts emotional branding

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It takes many positive interactions over a period of time. Content “provocations” We build relationships with friends by having small interactions with them over time. It takes many positive interactions over a period of time. We build relationships with friends by having small interactions with them over time. Loyalty trumps everything. Be More Human. Agree?

Your marketing success may hinge on Gray Social Media

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And I’m not sure I’ve seen software that can detect relative intensity or significance of an interaction. In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels.

How to create engagement with customer flow

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This view mainly focuses on getting the customer experience aligned over the different interaction points. The second approach views the customer journey in terms of interactions over time. This view mainly focuses on getting the customer experience aligned over the different interaction points. The second approach views the customer journey in terms of interactions over time.

Why the economics of blogging are diminishing

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Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks.

Four ways augmented reality will be coming to your workplace soon

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In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. Augmented reality in action Tablets. This is the area with the most near-in promise. Projector-type.

3 Unusual networking lessons I’ve learned from improv

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If someone comes up with a request you can’t deliver or disagree with, think “yes and…” see what happens: “Do you think you can create a positive, corporate logo with a lower budget?”. I may not be able to do it myself, but that doesn’t mean the interaction ends. “(Yes, and…) I may know some people who can help you with that.”. 3) Spontaneity breeds rapport.