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Five new content forms rocking the marketing airwaves

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Interactive dynamic video. Dubbed ‘Interactive Dynamic Video’ (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. Interactive stories. Interactive infographics. Interactive infographics allow you to… Add animations. link].

How to turn social media connections into an actionable audience

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As marketers, our job is to provide these opportunities to interact with our brand that lead people up this curve toward activation. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.”

The disconnect between social media popularity and business effectiveness

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In my book   Return On Influence ,,  Dr. Robert Cialdini  (best-selling author of  Influence: The Psychology of Persuasion )  told me that this interaction between powerful social proof and content that is unique to the web. “It’s true that with content, we create value because we give people access to insights they didn’t have before. By Mark W. You can automate just about everything.”

Three drastic marketing changes ahead for 2017

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Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website. The holy grail. Wooza!

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

How your personality aligns with social media content types

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So for example, an extremely extroverted person might like streaming live video and would also enjoy the Facebook Live feature because it allows for tremendous interaction. By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. What do you think?

A solution to the content marketing measurement puzzle

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Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? How do I measure the value of what I am doing? First, let’s not rule out the notion that your boss might be right!

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized,  cellphone interactions with 74,840 articles from 30 websites in September 2015. But, article for article, long form stories attract visitors at nearly the same rate as short-form: 1,530  complete interactions per long-form article and 1,576 per short-form.

A complete strategy for effective scheduled tweets

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But because automation makes it SO easy to “be present” (make sure you make air quotes around being present) some of us often forget to, well, be present. I see plenty of accounts with a firehose of content going out and little to no interaction or engagement. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Not productive. Not scalable. Right? Voila!

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

The One Thing That’s Better Than Knowing Your Customers

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Who interacts/doesn’t interact with your emails? Who interacts/engages with your content (and which content is it)? Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Yes, Knowing Your Customers Is Needed. Surveys.

Are you ready for the mega-shift from social media to private media?

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” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. 98 percent.

The dangerous confusion of sales and content marketing

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For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of  To Sell Is Human: The Surprising Truth About Moving Others ,  at the Inbound conference in Boston. The buyer, however, had little information. sure have.

A ton of useful information on social media marketing measurement!

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Why “Big Data” is so dependent on social media interactions. In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure.

33 Inspiring B2B digital marketing case studies

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LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

15 Thought-provoking quotes about innovation and success

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” “A major trend will be maximizing interaction with devices by taking us inside the world through virtual reality. By Mark Schaefer. I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World  conference where I got to meet some of the greatest minds in the tech industry up close. Tien Tzuo , Former Saleforce CMO and Founder of Zuora.

Case study: Social media success in regulated industries

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They built a strong workflow and approval process to make interaction across departments more efficient. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process. I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking.

Sponsored content and the economics of trust

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My friends at The Interactive Advertising Bureau  in New York define this as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” For more than two decades, I have read The Harvard Business Review. This is an institution I love. This is a publication I trust.

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Are you becoming an obsolete marketing professional?

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Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. For now. Adapt or die.

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It’s not a pitch, it’s a person. The super powers of influence marketing

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Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Ready? In theory, I love Whole Foods. need a personal shopper!

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

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recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive hours, and face-to-face interactions. By Elise Perkins, {grow} Community Member. Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee.

Four ways customer connections will change by 2020

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You and your customers are going to be interacting as if you are intimate friends. The company has hinted at pushing into workplace applications and this headset would allow customers to interact with us in an immersive virtual world. Comments Your point “you and your customers will be interacting as if. Technology is changing the way we buy, fly and try. Dramatically.

Five 2015 digital marketing trends for your consideration

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One area ripe for innovation is interactive video. One area ripe for innovation is interactive video. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! By 2020, the amount of information on the web is expected to increase by 600%. Here are 7 clues.

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Your social media strategy plan: Where do you START?

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This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. It must start with … 1. But this is crucial.

There is no community on social media

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Second, do you really want to log in to every company’s site every time you want to interact with them? Second, do you really want to log in to every company's site every time you want to interact with them? Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause.

Four ways augmented reality will be coming to your workplace soon

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In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. Augmented reality in action Tablets. This is the area with the most near-in promise. Projector-type.

14 Data Visualization Tools to Tell Better Stories with Numbers

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Dygraphs creates chart that are interactive: you can mouse over to highlight individual values. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Here is Today is a great example of an interactive timeline which continues to zoom out to give relative times all based on today. Shift-drag will pan. MAPPING.

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Three huge ideas to build your networking momentum

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When you’re looking someone in the eye, whether digitally or in person, the level of interaction is cemented in what you can physically see. By Brooke Ballard, {grow} Contributing Columinist When I think about any high point in my professional career, I can attribute the win to networking momentum. I’ve put a lot of stock, time, and energy into these wins. New Networking Age.

Four ways social media impacts emotional branding

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It takes many positive interactions over a period of time. Content “provocations” We build relationships with friends by having small interactions with them over time. It takes many positive interactions over a period of time. We build relationships with friends by having small interactions with them over time. Loyalty trumps everything. Be More Human. Agree?

5 Critical things you need to know about Periscope now

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Don’t use Periscope to broadcast, use it to interact. million hearts, Geoff sees Periscope not simply as a livelihood or a platform, but a method of learning and interacting. Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. Don't use Periscope to broadcast, use it to interact. Golberg. million hearts.

Take the test. Do you have a social media addiction?

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We are neurologically wired to seek validation, and interactions such as Facebook Likes and retweets stimulate the reward areas in our brain, giving us a hit of dopamine. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. It is. But first, a few plain facts. People have lost their jobs.

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The world’s best creativity technique

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One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. There is something about the interaction of a boisterous group, a shared experience, the physical movement and the sense of momentum and accomplishment from the live exercise that can’t be duplicated when folks are behind computers in cubicles. Not this one.

Your marketing success may hinge on Gray Social Media

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And I’m not sure I’ve seen software that can detect relative intensity or significance of an interaction. In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels.

Why the economics of blogging are diminishing

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Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks.

Case Study: Denny’s flips its audience with a sassy social media strategy

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In addition to drawing new followers and interacting with customers by sharing user-generated content, Denny’s has also shared laughs with other brands in fun and friendly encounters. By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. See what they did there?) Hashteroids? feeling down?

A reasonable plan to scale content marketing efforts

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Interactive content. By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? Hopefully, it helps you too. Curate relevant content.

The future of digital marketing will be built on fun

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Every book, every wall — even a package label — will come alive with interactive possibilities. Maybe five years from now I will be writing about “Fun Shock” – we will be overwhelmed by competing opportunities to interact. Every book, every wall — even a package label — will come alive with interactive possibilities. The first three digital revolutions.

Strategies to deal with losing readers through the newsfeed evolution

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By Mark Schaefer. For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” To get a view of how some major players are adjusting to this new world of endless free content shoved into little gray newsfeed boxes, I interviewed leading experts from The Economist , W Magazine , Ebony , Foundr , and a rock magazine media group in London.

Seven fascinating marketing lessons of 2015

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The renaissance of social media engagement and interactive media. Content monetization at the point of contact - The renaissance of social media engagement and interactive media - Growing sophistication of social media marketers - Courage as a core marketing competency. 2015 is going down in the books as a transformational year for the discipline of marketing. So … we did!