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Understanding Generational Social Media Preferences

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The biggest takeaway: Baby Boomers are mainly lurkers — only 14% regularly interact with brands. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. 64.7% 58.9% Brooke B.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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We’re witnessing a decline in traditional news-gathering and reporting, desperate monetization struggles, a loss of control of the content as it is absorbed by social platforms , a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video. By Mark Schaefer. 1) The Spawn of Artificial Intelligence. 2) Virtual reality.

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What it’s like to be hugged by a brand. Literally.

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I end nearly all of my talks and lectures by encouraging my audience to go back to their companies and look for ways to “be more human” in everything they do, in every piece of content they produce, and in every customer interaction. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. Marketing automation. Bot-produced content.

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Five new content forms rocking the marketing airwaves

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Interactive dynamic video. Dubbed ‘Interactive Dynamic Video’ (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. Interactive stories. Interactive infographics. Interactive infographics allow you to… Add animations. link].

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

15 Amazing ways social media is changing the world

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Social media also gives people a chance to connect and interact with absolute strangers, which was previously difficult or impossible. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible. Here we go. Social media is not making us more individualistic. Here we go.

The disconnect between social media popularity and business effectiveness

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In my book Return On Influence ,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion ) told me that this interaction between powerful social proof and content that is unique to the web. “It’s By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. What is true?

5 Ways to keep up with the avalanche of online customer feedback

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Once you‘ve started interacting, there are all kinds of ripple impacts that we think are highly valuable.”. The notion is that customers will gravitate toward onstage channels over time, increasing the number of comparatively inexpensive interactions with companies online, while reducing the number of more expensive telephone and email exchanges. 5) Prioritize interactions.

Break the mold: Why content marketing needs to be like a chalupa

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Interactive video. Video is finally getting more fun and interactive. Another example of interactive video is this award-winning campaign from DBS Bank. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” A more legitimate analogy for our present day is that we need to think like fashion designers.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

A solution to the content marketing measurement puzzle

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Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? How do I measure the value of what I am doing? First, let’s not rule out the notion that your boss might be right!

Three drastic marketing changes ahead for 2017

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Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website. The holy grail. Wooza!

A ton of useful information on social media marketing measurement!

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Why “Big Data” is so dependent on social media interactions. It's time to adapt and adopt to Twitter and Facebook restrictions and get creative in measurement - Why “Big Data” is so dependent on social media interactions - How to prove your “social media worth” with clients - How to use metrics to teach and grow your customer. - But wait … there’s more!!

33 Inspiring B2B digital marketing case studies

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LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

How your personality aligns with social media content types

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So for example, an extremely extroverted person might like streaming live video and would also enjoy the Facebook Live feature because it allows for tremendous interaction. By Mark W. Schaefer. I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. What do you think?

The dangerous confusion of sales and content marketing

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For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of To Sell Is Human: The Surprising Truth About Moving Others , at the Inbound conference in Boston. The buyer, however, had little information. I sure have.

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Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized, cellphone interactions with 74,840 articles from 30 websites in September 2015. But, article for article, long form stories attract visitors at nearly the same rate as short-form: 1,530 complete interactions per long-form article and 1,576 per short-form.

A complete strategy for effective scheduled tweets

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I see plenty of accounts with a firehose of content going out and little to no interaction or engagement. I see plenty of accounts with a firehose of content going out and little to no interaction or engagement. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Not productive.

Are you ready for the mega-shift from social media to private media?

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” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. 98 percent.

It’s not a pitch, it’s a person. The super powers of influence marketing

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Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Ready? In theory, I love Whole Foods. Ready?

Case study: Social media success in regulated industries

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They built a strong workflow and approval process to make interaction across departments more efficient. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process. They built a strong workflow and approval process to make interaction across departments more efficient. - Figure. Out!”.

Sponsored content and the economics of trust

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My friends at The Interactive Advertising Bureau in New York define this as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” For more than two decades, I have read The Harvard Business Review. This is an institution I love. This is a publication I trust.

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Four ways customer connections will change by 2020

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You and your customers are going to be interacting as if you are intimate friends. The company has hinted at pushing into workplace applications and this headset would allow customers to interact with us in an immersive virtual world. Comments Your point “you and your customers will be interacting as if. Technology is changing the way we buy, fly and try. Dramatically.

Are you becoming an obsolete marketing professional?

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Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. I have taught thousands of students but last week, something happened that was … unnerving. For now. Adapt or die.

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The One Thing That’s Better Than Knowing Your Customers

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Who interacts/doesn’t interact with your emails? Who interacts/engages with your content (and which content is it)? Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Yes, Knowing Your Customers Is Needed. Surveys.

Five 2015 digital marketing trends for your consideration

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One area ripe for innovation is interactive video. One area ripe for innovation is interactive video. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! Here are some views of possible 2015 digital marketing trends that have my wheels turning. in 2015 or 2016.

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Your social media strategy plan: Where do you START?

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This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. It must start with … 1. You need something deeper.

Four ways augmented reality will be coming to your workplace soon

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In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. Augmented reality in action Tablets. This is the area with the most near-in promise. Projector-type.

There is no community on social media

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Second, do you really want to log in to every company’s site every time you want to interact with them? Second, do you really want to log in to every company's site every time you want to interact with them? Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause.

Four ways social media impacts emotional branding

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It takes many positive interactions over a period of time. Content “provocations” We build relationships with friends by having small interactions with them over time. It takes many positive interactions over a period of time. We build relationships with friends by having small interactions with them over time. Loyalty trumps everything. Be More Human. Agree?

14 Data Visualization Tools to Tell Better Stories with Numbers

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Dygraphs creates chart that are interactive: you can mouse over to highlight individual values. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Here is Today is a great example of an interactive timeline which continues to zoom out to give relative times all based on today. Shift-drag will pan. MAPPING.

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Three huge ideas to build your networking momentum

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I had read his blog many times, but never commented or interacted. When you’re looking someone in the eye, whether digitally or in person, the level of interaction is cemented in what you can physically see. I had read his blog many times, but never commented or interacted. I’ve put a lot of stock, time, and energy into these wins. I love my digital friends, too.

Take the test. Do you have a social media addiction?

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We are neurologically wired to seek validation, and interactions such as Facebook Likes and retweets stimulate the reward areas in our brain, giving us a hit of dopamine. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. It is. But first, a few plain facts. People have lost their jobs.

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Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

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A recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive hours, and face-to-face interactions. By Elise Perkins, {grow} Community Member. Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee.

5 Critical things you need to know about Periscope now

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Don’t use Periscope to broadcast, use it to interact. million hearts, Geoff sees Periscope not simply as a livelihood or a platform, but a method of learning and interacting. Use live streaming for interaction with your customers, not as a platform from which to shout your message! Don't use Periscope to broadcast, use it to interact. Golberg. million hearts.

37 Big Data Case Studies with Big Results

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LENDUP : A banking startup, evaluates whether to approve loan applicants per how a user interacts with its site. integrated vast amounts of structured and unstructured data across research and development, supply chain, customer-facing operations, and customer interactions, both from traditional data sources and new sources of online data. By Rob Petersen, {grow} Community Member.

15 Thought-provoking quotes about innovation and success

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” “A major trend will be maximizing interaction with devices by taking us inside the world through virtual reality. By Mark Schaefer. I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World conference where I got to meet some of the greatest minds in the tech industry up close. Tien Tzuo , Former Saleforce CMO and Founder of Zuora.

The future of digital marketing will be built on fun

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Every book, every wall — even a package label — will come alive with interactive possibilities. Maybe five years from now I will be writing about “Fun Shock” – we will be overwhelmed by competing opportunities to interact. Every book, every wall — even a package label — will come alive with interactive possibilities. The first three digital revolutions.