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Research shows “be more human” really works

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If you are managing a brand’s social media presence, you probably come across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. As detailed in their paper in the International Journal of Research in Marketing , social media interactions are positively related with consumer-brand relationship quality, under two conditions.

15 Amazing ways social media is changing the world

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Social media also gives people a chance to connect and interact with absolute strangers, which was previously difficult or impossible. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible. Here we go. 1. Social media is not making us more individualistic. Here we go. 1.

A complete strategy for effective scheduled tweets

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But because automation makes it SO easy to “be present” (make sure you make air quotes around being present) some of us often forget to, well, be present. I see plenty of accounts with a firehose of content going out and little to no interaction or engagement. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Not productive. Not scalable. Right? Voila!

Break the mold: Why content marketing needs to be like a chalupa

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Interactive video. Video is finally getting more fun and interactive. Another example of interactive video is this award-winning campaign from  DBS Bank. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. Gorditas.

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Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Are you ready for the mega-shift from social media to private media?

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” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. 98 percent.

5 Ways to keep up with the avalanche of online customer feedback

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Once you‘ve started interacting, there are all kinds of ripple impacts that we think are highly valuable.”. The notion is that customers will gravitate toward onstage channels over time, increasing the number of comparatively inexpensive interactions with companies online, while reducing the number of more expensive telephone and email exchanges. By Jay Baer, {grow} Community Member.

Are you becoming an obsolete marketing professional?

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Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. For now. Adapt or die.

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Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized,  cellphone interactions with 74,840 articles from 30 websites in September 2015. But, article for article, long form stories attract visitors at nearly the same rate as short-form: 1,530  complete interactions per long-form article and 1,576 per short-form.

A solution to the content marketing measurement puzzle

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Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? How do I measure the value of what I am doing? First, let’s not rule out the notion that your boss might be right!

A ton of useful information on social media marketing measurement!

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Why “Big Data” is so dependent on social media interactions. In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Case study: Social media success in regulated industries

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They built a strong workflow and approval process to make interaction across departments more efficient. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process. I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking.

The dangerous confusion of sales and content marketing

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For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of  To Sell Is Human: The Surprising Truth About Moving Others ,  at the Inbound conference in Boston. The buyer, however, had little information. sure have.

The world’s best creativity technique

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One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. There is something about the interaction of a boisterous group, a shared experience, the physical movement and the sense of momentum and accomplishment from the live exercise that can’t be duplicated when folks are behind computers in cubicles. Not this one.

Sponsored content and the economics of trust

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My friends at The Interactive Advertising Bureau  in New York define this as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” For more than two decades, I have read The Harvard Business Review. This is an institution I love. This is a publication I trust.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

33 Inspiring B2B digital marketing case studies

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LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

5 Critical things you need to know about Periscope now

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Don’t use Periscope to broadcast, use it to interact. million hearts, Geoff sees Periscope not simply as a livelihood or a platform, but a method of learning and interacting. Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. Don't use Periscope to broadcast, use it to interact. Golberg. million hearts.

The business case for SXSW Interactive

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Yes, it’s crowded and maybe even a little exasperating but it is also the World Cup of interactive media and if you want to experience the best in the world you owe it to yourself to give it a shot one year. The post The business case for SXSW Interactive appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Perhaps this is on your mind too? And yet ….

It’s not a pitch, it’s a person. The super powers of influence marketing

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Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Ready? In theory, I love Whole Foods. need a personal shopper!

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

There is no community on social media

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Second, do you really want to log in to every company’s site every time you want to interact with them? Second, do you really want to log in to every company's site every time you want to interact with them? Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause.

Seven fascinating marketing lessons of 2015

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The renaissance of social media engagement and interactive media. Content monetization at the point of contact - The renaissance of social media engagement and interactive media - Growing sophistication of social media marketers - Courage as a core marketing competency. 2015 is going down in the books as a transformational year for the discipline of marketing. So … we did!

Take the test. Do you have a social media addiction?

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We are neurologically wired to seek validation, and interactions such as Facebook Likes and retweets stimulate the reward areas in our brain, giving us a hit of dopamine. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. It is. But first, a few plain facts. People have lost their jobs.

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Three huge ideas to build your networking momentum

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When you’re looking someone in the eye, whether digitally or in person, the level of interaction is cemented in what you can physically see. By Brooke Ballard, {grow} Contributing Columinist When I think about any high point in my professional career, I can attribute the win to networking momentum. I’ve put a lot of stock, time, and energy into these wins. New Networking Age.

Four ways customer connections will change by 2020

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You and your customers are going to be interacting as if you are intimate friends. The company has hinted at pushing into workplace applications and this headset would allow customers to interact with us in an immersive virtual world. Comments Your point “you and your customers will be interacting as if. Technology is changing the way we buy, fly and try. Dramatically.

Five 2015 digital marketing trends for your consideration

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One area ripe for innovation is interactive video. One area ripe for innovation is interactive video. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! By 2020, the amount of information on the web is expected to increase by 600%. Here are 7 clues.

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Your social media strategy plan: Where do you START?

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This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. It must start with … 1. But this is crucial.

How to create engagement with customer flow

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This view mainly focuses on getting the customer experience aligned over the different interaction points. The second approach views the customer journey in terms of interactions over time. This view mainly focuses on getting the customer experience aligned over the different interaction points. The second approach views the customer journey in terms of interactions over time.

3 Unusual networking lessons I’ve learned from improv

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If someone comes up with a request you can’t deliver or disagree with, think “yes and…” see what happens: “Do you think you can create a positive, corporate logo with a lower budget?”. I may not be able to do it myself, but that doesn’t mean the interaction ends. “(Yes, and…) I may know some people who can help you with that.”. 3) Spontaneity breeds rapport.

Martin Lindstrom on instinct and competitive advantage

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Sitting at the checkout stand let him interact with customers, one at a time. Sitting at the checkout stand let him interact with customers, one at a time. By Martin Lindstrom , {grow} Community member. Some years ago, while driving from Poland to Vienna, my GPS broke down. Forget about buying a printed map. They’d vanished in the two decades since I’d last looked for one. We do.

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14 Data Visualization Tools to Tell Better Stories with Numbers

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Dygraphs creates chart that are interactive: you can mouse over to highlight individual values. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Here is Today is a great example of an interactive timeline which continues to zoom out to give relative times all based on today. Shift-drag will pan. MAPPING.

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Four ways social media impacts emotional branding

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It takes many positive interactions over a period of time. Content “provocations” We build relationships with friends by having small interactions with them over time. It takes many positive interactions over a period of time. We build relationships with friends by having small interactions with them over time. Loyalty trumps everything. Be More Human. Agree?

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Your marketing success may hinge on Gray Social Media

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And I’m not sure I’ve seen software that can detect relative intensity or significance of an interaction. In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels.

Brand bullying and other things that need to change

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brand develops from a collection of small interactions over time. brand develops from a collection of small interactions over time. In the future, chatbots will be at the center of customer service and every shoe department will have a ladder. If we want brands to show up in a more human way, shouldn’t we reward them? Evangelism — This word is a red flag for me.

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Why the economics of blogging are diminishing

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Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks.

Four ways augmented reality will be coming to your workplace soon

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In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. Augmented reality in action Tablets. This is the area with the most near-in promise. Projector-type.

Case Study: Denny’s flips its audience with a sassy social media strategy

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In addition to drawing new followers and interacting with customers by sharing user-generated content, Denny’s has also shared laughs with other brands in fun and friendly encounters. By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. See what they did there?) Hashteroids? feeling down?

How to set up a Social Media Command Center

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Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room, and lastly, dedicated staffing resources to run the operations. However, some brands are not well-served by shifting interactions with customers to connected, yet external resources. By Rick Wion, {grow} Community Member.

The marketing conference guide for socially awkward people

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Anyways, since I’m a bona fide introvert who loves people but don’t want to interact with them, I have learned three major lessons from my conference experience that I want to share with you. By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Just one.

How to Achieve a Return on Conversation with Emotional Marketing

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My thesis posed this simple question: Can this type of deeper interaction and relationship building happen online (specifically on Facebook), between brands and consumers? There was no interaction (no one liked, shared, or commented on the post). But for you to understand where I’m coming from, I need to tell you something about myself first. Here it is: Excited about that? Facts.

6 Critical steps to help fight for your online privacy

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The imposter wove photos lifted from the victim’s accounts into a fictional online persona that interacted with other people across social networks. By Kerry Gorgone, {grow} Contributing Columnist. Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. Used Klout before? But here’s the thing. But don’t give up! hl=en.