grow - Practical Marketing Solutions

Trending Sources

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

” It’s not just a saying. I end nearly all of my talks and lectures by encouraging my audience to go back to their companies and look for ways to “be more human” in everything they do, in every piece of content they produce, and in every customer interaction. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation.

P2P 91

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Interactive dynamic video. Dubbed ‘Interactive Dynamic Video’ (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. Interactive stories. Interactive infographics. Interactive infographics allow you to… Add animations. link].

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

As marketers, our job is to provide these opportunities to interact with our brand that lead people up this curve toward activation. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.”

The five great questions of content marketing

grow - Practical Marketing Solutions

We’re combating this by fine-tuning a purchase intent model that assigns weights to different interactions a user may have with the content, and using this to back into a minimum dollar amount that we feel confident taking credit for — but it’s obviously not a perfect science.”. 3. By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Interactive video. Video is finally getting more fun and interactive. Another example of interactive video is this award-winning campaign from  DBS Bank. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. Gorditas.

P2P 111

Three drastic marketing changes ahead for 2017

grow - Practical Marketing Solutions

Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website. The holy grail. Wooza!

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? How do I measure the value of what I am doing? First, let’s not rule out the notion that your boss might be right!

How your personality aligns with social media content types

grow - Practical Marketing Solutions

So for example, an extremely extroverted person might like streaming live video and would also enjoy the Facebook Live feature because it allows for tremendous interaction. By Mark W. Schaefer. have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. What do you think?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Research proves there is still a place for long form content

grow - Practical Marketing Solutions

Pew researchers spent months digging deeply into the details of 117 million anonymized,  cellphone interactions with 74,840 articles from 30 websites in September 2015. But, article for article, long form stories attract visitors at nearly the same rate as short-form: 1,530  complete interactions per long-form article and 1,576 per short-form.

The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of  To Sell Is Human: The Surprising Truth About Moving Others ,  at the Inbound conference in Boston. The buyer, however, had little information. sure have.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

Why “Big Data” is so dependent on social media interactions. In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. 98 percent.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

But because automation makes it SO easy to “be present” (make sure you make air quotes around being present) some of us often forget to, well, be present. I see plenty of accounts with a firehose of content going out and little to no interaction or engagement. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Not productive. Not scalable. Right? Voila!

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Who interacts/doesn’t interact with your emails? Who interacts/engages with your content (and which content is it)? Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Yes, Knowing Your Customers Is Needed. Surveys.

It’s not a pitch, it’s a person. The super powers of influence marketing

grow - Practical Marketing Solutions

Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Ready? In theory, I love Whole Foods. need a personal shopper!

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

They built a strong workflow and approval process to make interaction across departments more efficient. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process. I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking.

Sponsored content and the economics of trust

grow - Practical Marketing Solutions

My friends at The Interactive Advertising Bureau  in New York define this as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” For more than two decades, I have read The Harvard Business Review. This is an institution I love. This is a publication I trust.

Trust 102

Are you becoming an obsolete marketing professional?

grow - Practical Marketing Solutions

Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. For now. Adapt or die.

Four ways customer connections will change by 2020

grow - Practical Marketing Solutions

You and your customers are going to be interacting as if you are intimate friends. The company has hinted at pushing into workplace applications and this headset would allow customers to interact with us in an immersive virtual world. Comments Your point “you and your customers will be interacting as if. Technology is changing the way we buy, fly and try. Dramatically.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

LENDUP : A banking startup, evaluates whether to approve loan applicants per how a user interacts with its site. integrated vast amounts of structured and unstructured data across research and development, supply chain, customer-facing operations, and customer interactions, both from traditional data sources and new sources of online data. Now, Who’s using it? How are they apply data?

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

One area ripe for innovation is interactive video. One area ripe for innovation is interactive video. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! By 2020, the amount of information on the web is expected to increase by 600%. Here are 7 clues.

Trends 124

15 Thought-provoking quotes about innovation and success

grow - Practical Marketing Solutions

” “A major trend will be maximizing interaction with devices by taking us inside the world through virtual reality. By Mark Schaefer. I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World  conference where I got to meet some of the greatest minds in the tech industry up close. Tien Tzuo , Former Saleforce CMO and Founder of Zuora.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. It must start with … 1. But this is crucial.

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

grow - Practical Marketing Solutions

recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive hours, and face-to-face interactions. By Elise Perkins, {grow} Community Member. Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee.

There is no community on social media

grow - Practical Marketing Solutions

Second, do you really want to log in to every company’s site every time you want to interact with them? Second, do you really want to log in to every company's site every time you want to interact with them? Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause.

Four ways augmented reality will be coming to your workplace soon

grow - Practical Marketing Solutions

In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. Augmented reality in action Tablets. This is the area with the most near-in promise. Projector-type.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Dygraphs creates chart that are interactive: you can mouse over to highlight individual values. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Here is Today is a great example of an interactive timeline which continues to zoom out to give relative times all based on today. Shift-drag will pan. MAPPING.

Tools 109

Three huge ideas to build your networking momentum

grow - Practical Marketing Solutions

When you’re looking someone in the eye, whether digitally or in person, the level of interaction is cemented in what you can physically see. By Brooke Ballard, {grow} Contributing Columinist When I think about any high point in my professional career, I can attribute the win to networking momentum. I’ve put a lot of stock, time, and energy into these wins. New Networking Age.

Four ways social media impacts emotional branding

grow - Practical Marketing Solutions

It takes many positive interactions over a period of time. Content “provocations” We build relationships with friends by having small interactions with them over time. It takes many positive interactions over a period of time. We build relationships with friends by having small interactions with them over time. Loyalty trumps everything. Be More Human. Agree?

Take the test. Do you have a social media addiction?

grow - Practical Marketing Solutions

We are neurologically wired to seek validation, and interactions such as Facebook Likes and retweets stimulate the reward areas in our brain, giving us a hit of dopamine. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. It is. But first, a few plain facts. People have lost their jobs.

Test 103

5 Critical things you need to know about Periscope now

grow - Practical Marketing Solutions

Don’t use Periscope to broadcast, use it to interact. million hearts, Geoff sees Periscope not simply as a livelihood or a platform, but a method of learning and interacting. Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. Don't use Periscope to broadcast, use it to interact. Golberg. million hearts.

The world’s best creativity technique

grow - Practical Marketing Solutions

One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. There is something about the interaction of a boisterous group, a shared experience, the physical movement and the sense of momentum and accomplishment from the live exercise that can’t be duplicated when folks are behind computers in cubicles. Not this one.

Your marketing success may hinge on Gray Social Media

grow - Practical Marketing Solutions

And I’m not sure I’ve seen software that can detect relative intensity or significance of an interaction. In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels.

The future of digital marketing will be built on fun

grow - Practical Marketing Solutions

Every book, every wall — even a package label — will come alive with interactive possibilities. Maybe five years from now I will be writing about “Fun Shock” – we will be overwhelmed by competing opportunities to interact. Every book, every wall — even a package label — will come alive with interactive possibilities. The first three digital revolutions.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

In addition to drawing new followers and interacting with customers by sharing user-generated content, Denny’s has also shared laughs with other brands in fun and friendly encounters. By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. See what they did there?) Hashteroids? feeling down?

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks.