| | | Great B2B Marketing | |  Interactive | 5 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING APRIL 23, 2012 Marketing Statements that Show Your Company is Out of Touch For example, according to Hubspot.com , in the B2B arena, 80 percent or more of the product research is done by the potential buyer before they interact with you. As B2B marketing outsource providers , we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right away. Why should we spend any more time working on the website? It is that simple. | GREAT B2B MARKETING AUGUST 10, 2012 Top Three Signs Your Marketing VP Might Be in Trouble If your team isn’t continually interacting with potential customers by providing useful content online, you need to either replace your team or get them the resources they need to be more effective. At Fusion Marketing Partners , we have the privilege of working with some darn talented marketing VPs and our client list is populated with driven, innovative and capable marketing leaders. But when we scan the ranks of companies in the marketplace, you can’t help but notice companies that are falling short due to a handful of bad marketing practices. Take Apple’s recent “Genius” campaign. | | | | | |
| GREAT B2B MARKETING JULY 19, 2010 B2B Marketing Lead “Phoenix” Reactivation Project by Christopher Ryan The first two groups may have been a timing issue – they just weren’t ready at the time you first interacted with them. How to Generate Revenue from Your Dead Lead Pool. Most companies have a database of contacts that have gone stale. We refer to these lists by different names, including the dead lead pool, lapsed customer list, or inactive database. But whatever we call it, this group of people/companies often revenue potential. Consider how people came to be in your inactive file in the first place. Perhaps they were unresponsive to your emails or phone calls. | GREAT B2B MARKETING JUNE 30, 2011  How to Use Web Seminars to Generate B2B Leads Make the event as interactive as possible. Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. They are also a great way to increase awareness, move prospects to the next stage of the selling cycle, and build the database. They have a relatively low cost per prospect and give you a wide geographic reach from the comfort of your Web browser and telephone. | GREAT B2B MARKETING JUNE 30, 2011  How to Use Web Seminars to Generate B2B Leads Make the event as interactive as possible. Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. They are also a great way to increase awareness, move prospects to the next stage of the selling cycle, and build the database. They have a relatively low cost per prospect and give you a wide geographic reach from the comfort of your Web browser and telephone. | |
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