| | | Follow the Lead | |  Interactive | 11 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. Tags: Sales & Marketing Silverpop YouTube Datran Media Eloqua Sales Lead Management Association Direct Marketing Association Lifesize Interactive ReturnPath Responsys StrongMail SLMA Radio Email Experience Council File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS. | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. Tags: Sales & Marketing Silverpop YouTube Datran Media Eloqua Sales Lead Management Association Direct Marketing Association Lifesize Interactive ReturnPath Responsys StrongMail SLMA Radio Email Experience Council File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS. | | | | | |
| FOLLOW THE LEAD AUGUST 18, 2010  ‘Clicking’ with customers by chatting The study , which was conducted by researchers at Princeton University, was the first to examine how the brain of a speaker and listener interact during natural communication, the researchers said. Talk about engaging the customer. You just closed a sale in half the time it normally takes you. The sale is going to fulfill quota and then some. With this particular buyer you really “clicked.”. | FOLLOW THE LEAD MAY 13, 2010 Understanding the socially savvy b-to-b buyer At one session at the meeting Peter Burris, Principal Analyst and Research Director for Forrester’s Technology Marketing Research Team, contrasted the old model of engagement, in which market interactions were based on products and extending offers and waiting for prospects to respond, to the new paradigm, in which interactions are “based on business outcomes” and matching solutions to the needs of the buyer to effectively engage, according to DemandGen Report. The data was presented last week at the MarketingPros Business to Business Forum in Boston. Subscribe to RSS. | FOLLOW THE LEAD AUGUST 26, 2010 Why scripted corporate social media bugs me Trust is built and established by individuals with individuals through repeat interaction. Sir Martin’s concern about the intrusive role of sales media lies in the fact that you can’t script unscripted social interaction. Guest Blog | Ben Bradley. Back in April, Sir Martin Sorrell , head of WPP , the world’s largest marketing and communications group, voiced doubts about corporations using social networks: “…social media sites are less commercial phenomena,” he said, “they are more personal phenomena, more similar to writing letters to our mothers than watching television. | FOLLOW THE LEAD JULY 1, 2010 Making order out of the chaos As the dust settles from the challenging times of the last few years, several new realities have emerged in b-to-b sales and marketing: there are fewer sales people tasked with selling more; there is a mandate to do more with less; buyer expectations of quality and predictability have never been higher and, perhaps most important, social networks are not a passing fad, but rather a fundamental change in how buyers and sellers interact. Guest Blog | Miles Austin. to-b sales executives need to structure their approach to this new landscape, using myriad tools available online. | | | | | | | |
| -
FOLLOW THE LEAD | THURSDAY, JUNE 3, 2010 Sans buy-in from C-level, forget about building social networks
billion Forrester said b-to-b companies spent on interactive marketing last year and the $4.8 There seems to be a growing consensus that unless senior managers pick up their sales and marketing VPs by the lapels and tell them to aggressively pursue a social-marketing strategy that can tie back to goals and objectives, companies will continue to experiment in social media without any solid ROI. Now we’ve got some evidence. And in a reflection that old habits die hard, b-to-b execs also reported a much greater preference for traditional marketing tactics. Subscribe to RSS. MORE >> -
FOLLOW THE LEAD | TUESDAY, AUGUST 17, 2010  Sales-exec-as-publisher-model taking shape
Verdino tackles seven shifts from mass to micro, including ’From Interruption to Interactions,’ From Reach to Relationships’ and ‘From Awareness to Attention.’ “I’m 'The shift is not about b-to-b or b-to-c.' ' For Greg Verdino , it’s dangerous for b-to-b sales and marketing execs to be lulled into thinking that social media is predominately for consumer markets. Take IBM. Big Blue is able to tap into the conversation online about sustainability with a microblog designed to support the company’s ‘A Smarter Planet’ marketing push. MORE >> -
FOLLOW THE LEAD | TUESDAY, AUGUST 3, 2010 Gen Y wave approaching shores of b-to-b sales
The results indicated a &# propensity for social and interactive communications,&# the agency reported. One day soon a client might ask, 'How did you live???!!!' ' In the not-too-distant future, b-to-b sales reps may have to say goodbye to the telephone if they want to build relationships and drive lead-gen revenue. That’s one conclusion you can draw from recent research on how Gen Y (people born between those 1980 and the early 2000s) is starting to impact the b-to-b sales process. For now, gray beards still get the final call on where the budgets flow. Subscribe to RSS. MORE >> -
FOLLOW THE LEAD | TUESDAY, AUGUST 3, 2010 Gen Y wave approaching shores of b-to-b sales
The results indicated a &# propensity for social and interactive communications,&# the agency reported. One day soon a client might ask, 'How did you live???!!!' ' In the not-too-distant future, b-to-b sales reps may have to say goodbye to the telephone if they want to build relationships and drive lead-gen revenue. That’s one conclusion you can draw from recent research on how Gen Y (people born between those 1980 and the early 2000s) is starting to impact the b-to-b sales process. For now, gray beards still get the final call on where the budgets flow. Subscribe to RSS. MORE >> -
FOLLOW THE LEAD | TUESDAY, NOVEMBER 6, 2012 Why and how to market with online video
The answer is simple: Video is the closest thing to “being there,” to interacting with a product, or experiencing a service. These days, people would rather watch a video than get information by reading. Video is the new preferred … Continue reading → MORE >>
| |
Crimson Marketing