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The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV

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Scott is a very popular blogger at Chief Martec and CTO of the post click company ion interactive. Interviews & Guest Appearances Chief Marketing Officers Find New Customers ion interactive Marketing Made Simple TV Scott Brinker The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker. All told, over 2.5

5 Reasons Your Company Should Be Blogging

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In reality, twenty-first century consumers have come to expect the brands they purchase from to be available to them in the online social world, and having a corporate blog which they can research and interact with you is one of the first steps to take. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. Here’s a great promo that Dave did for the show.

The Business Marketing Association is coming to Tampa Bay

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Since we understand B-to-B marketer needs, BMA membership benefits are distinct from the consumer marketing environment, where we offer: White papers, articles, industry surveys, and other key resources geared towards B-to-B marketers. B-to-B marketing community network and interaction with peers on a level no other organization can deliver. by QuickSprout. This is going to happen!

Review of the book Reasonate by Nancy Duarte (Multi-Touch version)

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Imagine a book where you have an interactive test of knowledge at the end of each chapter. Buffer I’ve seen the future of books and they are multi-touch. In our series of book reviews, we now look at Resonate by @nancyduarte. We almost never give 5 star book reviews, but Nancy’s book is so different and better than any book on the market today, it clearly deserves five stars.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.

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Lack of digital, social, and interactive technology acumen – 9 responses. Buffer With shrinking budgets and lack of staff talents, marketers need to get more creative than ever in their digital marketing programs. And they need to hustle more too. In a recent study by Lisa Nirell of Energize Growth, one of the most common complaints of marketers was a lack of budget and staff. Get over it.

The Fixed vs. Growth Mindset – to Which Do You Believe?

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Dweck  and focuses on how differing attitudes affect the way that people view both themselves and their interactions with others. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. However, I completely dismiss that assumption.

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

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From our information-packed web site to our online skills-building and marketing certification program, to papers and industry surveys, to interaction with peers, no other organization delivers the same level of commitment to the information and networking needs of business-to-business marketers. The Business Marketing Association is coming to Tampa Bay  soon – within weeks.

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The Importance of a Good Leadership page – Rob and Deploy Ideas

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Mr. Giuliani is also a member of the board of directors for Bluestem Brands, Inc. f/k/a Fingerhut Direct Marketing, Inc.  In the past, he has participated on boards for Q Interactive, SuperMarkets Online, Affinova, Claria, Imagitas, and El Dorado Marketing. “R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. No he does not. Bottom line.

Definitive Guide to Planning a New Content Initiative

How long do you need to give your audience to interact with your content before. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.

Create Content Like A Publisher : 7 Ways to Go Beyond Concept

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It is a live, interactive video briefing. Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. During the Q&A portion, you might even join the experts live using your webcam.

HubSpot Expands into Voice-Based Marketing Automation

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Voice interactions are often a missing link that marketers fail to consider as part of their overall marketing strategy. Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. So a quick response is imperative.

My Review of the book, Enchantment, by Guy Kawasaki

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Unlike the many business books I’ve read in the past, Guy’s book focus on the human interactions that make or break a relationship. Guy Kawasaki  (click on his name to be on of his 1.43 million Twitter followers) was a guest on Marketing Made Simple TV, interviewed by show Creator and Host Jeff Ogden  (i’m  @fearlesscomp on Twitter and Guy follows me, so you should too.)

Create Content Like A Publisher – 7 Practices to Move Beyond Concept

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It is a live, interactive video briefing. Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. During the Q&A portion, you might even join the experts live using your webcam.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

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Andreas Ramos is the Director of Strategy for Acxiom Corporation and lives in Palo Alto, CA.  He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Co-founder and partner at Bonsai Interactive Marketing. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl. Ranked No.

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

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They created an interactive website where teens could check in with each other, and a RAGE store where they could get SWAG – but only if they were out spreading the word and could prove it. This wildly popular post ran on the Marketo blog – with over 731 shares on social media. invite you to check it out there by clicking the title below. By:  Dayna Rothman. Backdrop. Purpose. Action.

My Review of the book, Enchantment, by Guy Kawasaki

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Unlike the many business books I’ve read in the past, Guy’s book focus on the human interactions that make or break a relationship. Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions , takes the reader on a unique journey – of reconsidering how they have ever created, managed and damaged relationships in their lifetime. Sorry.

Important Event this week: Create Content Like a Publisher – 7 Keys to Moving Beyond Concept

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It is a live, interactive video briefing. Mark your calendar for this LIVE special video briefing  on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar. Instead of watching slides, watch people.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Video Coaching and Production Services from Marketing Made Simple TV

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When being interviewed and interacting with him you feel at ease, comfortable and engaged. Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. Between famous show guests and syndication to over 2 million pairs of eyeballs a week, this TV on the Web show has blazed new grounds. But how can YOU do something similar in your company? How can you record professio nal interviews of your executives and customers at trade shows? But don’t just take my word for it. Sandra Zoratti. What do you think?

Create Content Like A Publisher – 7 Principles for Moving Beyond Concept

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It is a live, interactive video briefing. Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. During the Q&A portion, you might even join the experts live using your webcam.

Forrester find most companies still have small interactive marketing departments

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Lead Generation Companies | Companies struggle with small interactive marketing departments. The article states that most companies still have relatively small interactive marketing departments, with 30% of companies with revenue of more than $500MM have fewer than 15 people in their interactive marketing department. Only 1 out of 5 large companies have more than 100 people in interactive marketing. reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations&# according to a new report from Forrester Research.

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Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept

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It is a live, interactive video briefing. Mark your calendar for this LIVE special video briefing  on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar. Instead of watching slides, watch people.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Expert Advice for B2B Marketing: 5 Tips from Thought Leaders

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As prospects seek out and interact with B2B vendors in multiple mediums, an integrated marketing message can ensure a given vendor stands out and is remembered. B2B Demand Generation | 5 Tips from the Pros. In this terrible economy, business leaders need simple, actionable information to improve revenue results. This post shares that. Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you , as it’s simple and clear. It’s is our hope it gives you action items to work on today. Paid Search.

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Story is more powerful than the Brand

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Ardath Albee of Marketing Interactions just posted about using scenarios in B2B marketing  - she explains how powerful story-telling really is. Lead Generation Companies | Story is more powerful than the brand. I’m a huge believer in the power of story-telling in B2B marketing – especially in lead nurturing. But just how important is story-telling? What value could you get from telling your lead nurturing campaigns in a story-telling format? Let’s let Tom Peters, the top management consultant tell you. What do you think? We love comments and our subscribers.

The 2 Main Reasons Why People Share Content Online – Guest Post

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UP incentivizes the INTERACTION on the share – so points are given by spreading your content to people who actually want to see it. Guest Post by Travis Steffen. Please note that this only works with WordPress.org blogs and not WordPress.com blogs like this one. Let’s say you’re a site owner, and you want their content shared. Like this post? Share it with your friends! Exactly.

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Are you a VP, Marketing, content leader or channel director? If so, this is for you.

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It is a live, interactive video briefing. Mark your calendar for this LIVE special video briefing  tomorrow, March 29th at 2:03pm ET. Practices to Create Content Like a Publisher. Looking to plan your week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar.

Integrated Search in Windows 8.1 – Danger for Google?

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Microsoft apparently “looked hard” at how  Windows  8 users have been interacting with the modern user experience introduced in Windows 8 and discovered via consumer feedback that users want the ease of having fewer places to search. Go over to a machine running Windows 8.1 and type something like the city name “San Francisco” on the keyboard. via the Search Charm.

The Invisible Sales Rep

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They are following and interacting with each other on Q&A sites like  Quora.com and  Focus.com. (Editors note: This post originally ran in the B2BSalesLounge.com, which I used to write for a client. But it was so popular and had so many great comments, that I also wish to run it here.). found this post at Miles Austin’s great blog  Fill the Funnel. As a result, they are invisible.

Find New Customers: Collecting registrations – right and wrong way

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Each new interaction with your Web site allows you to glean more information from the prospect and build their profile, without bombarding them with onerous account registrations.&#. Do you want to collect prospect info? If so, you need to do it right. Content marketing is growing by leaps and bounds, with good reason.  For more information, go visit the experts over at Junta42. Last name.

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

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Ardath Albee – Marketing Interactions www.marketinginteractions.com. Julie Ekstrom – CBS Interactive    www.cbsinteractive.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com. Ruth P.

Insights from How to Find New Customers

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also recommend you not only focus on search but on landing pages to optimize conversions.  A good company/product to consider is ion Interactive and their LiveBall platform. B2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. The news is filled with foreclosures, bank failings and disappointing jobs reports. But we want YOU to succeed. Social Call.&#

The #Nifty50 Women of Twitter

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Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. Jennifer Aaker – @aaker.

Brand Reputation Management Requires CRM- Guest Post

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Take full advantage of every customer interaction. Invest in customer service training for everyone who interacts with your audience. They don’t necessarily need that human interaction in their decision-making process. While each of these tools is useful, they are not a replacement for real human interaction. ” Contact Information. Word-of-.

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