| | | Everything Technology Marketing | |  Interactive | 6 articles |
| Page 1 of 1 | Previous | Next | EVERYTHING TECHNOLOGY MARKETING JULY 10, 2010  A Simple B2B Marketing Framework Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. | EVERYTHING TECHNOLOGY MARKETING APRIL 8, 2010  5 Steps to B2B Marketing Success So let your educational content (white papers, Webinars) go free so it gets consumed and shared by prospects across social networks, don't hide it behind registration forms, but add a strong call to action into the content asset to move your prospects to the next interaction with you. Prospects and customers are becoming more sophisticated and better informed than ever before. | | | | | |
| EVERYTHING TECHNOLOGY MARKETING OCTOBER 10, 2010  B2B Market Segmentation – Part 2: How to Approach Segmentation Behavior is how users interact with your content and website and what marketing stimulus they respond to. But in a broader sense you can incorporate the dimensions and values from your segmentation efforts, and use behavior and interaction with your website content for lead scoring early in the engagement process. What value driver represents your best opportunities? | EVERYTHING TECHNOLOGY MARKETING MAY 24, 2010  The Brave New World of B2B Marketing - Are You Ready? Are you building specific calls to action into your content to drive prospects to your next piece of content or interaction with you? Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. More on this later. | EVERYTHING TECHNOLOGY MARKETING APRIL 14, 2010  5 Ways to Better Marketing Performance with Marketing Operations While marketing operations focus is on the overall performance of the marketing department, it would be a mistake not to include the other departments marketing interacts with. Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Or add 20 percent? | EVERYTHING TECHNOLOGY MARKETING MARCH 27, 2010 Leveraging Actionable Customer Data for Revenue Growth When done effectively, your organization can use the information derived from the customer analytics to strategically influence interactions with customers’ and prospects. Performing customer analytics takes process, tools, and analytical skills but the payoff is better targeted relevant interactions with prospects and customers in order to improve customer loyalty, profitability and of course your marketing organization’s effectiveness. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” What do they buy? | | | | | | | |
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