Remove interactive

Everything Technology Marketing

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The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.

Trends 100
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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

When done effectively, your organization can use the information derived from the customer analytics to strategically influence interactions with customers’ and prospects. Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Behavior is how users interact with your content and website and what marketing stimulus they respond to. But in a broader sense you can incorporate the dimensions and values from your segmentation efforts, and use behavior and interaction with your website content for lead scoring early in the engagement process.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

So let your educational content (white papers, Webinars) go free so it gets consumed and shared by prospects across social networks, don't hide it behind registration forms, but add a strong call to action into the content asset to move your prospects to the next interaction with you.

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

While marketing operations focus is on the overall performance of the marketing department, it would be a mistake not to include the other departments marketing interacts with.

Planning 100
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A Simple B2B Marketing Framework

Everything Technology Marketing

Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. (3)