| | | Earnest about B2B | |  Interactive | 31 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer 85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: DemandGen Report. | EARNEST ABOUT B2B JANUARY 12, 2011 B2B Marketing in 2011: The year Augmented Reality gets its big break? In the years to come, it will be a disruptive technology that changes the way consumers interact with their environments. It will bridge the real and digital worlds, enabling new ways to engage with customers via advanced digital interactivity.”. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. | | | | | |
| EARNEST ABOUT B2B OCTOBER 13, 2010 When familiarity breeds intent: 5 tips to building brand awareness Be part of the conversation online: According to research by the folk at Cone Inc, 85% of business buyers believe companies should not just present information via social media, but use it to interact and become more engaged with them. Sit down. Brace yourself. According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. Now ask yourself, in all honesty, will they? The fact is the b2b buy cycle is changing fundamentally – and vendors are on the back foot. Or if it’s not, it should be. Encourage staff to share success stories. | EARNEST ABOUT B2B MAY 13, 2011 Bridging the great Sales and Marketing divide Think of it in terms of the audience journey: what is the experience you are trying to deliver for a target and how can you ensure it is seamless and engaging across every interaction (whether Marketing or Sales-led)? Fire up your browser. Tap the words ‘Marketing and Sales Alignment’ into Google. Wait 0.10 seconds – and guess what – you’ll get a whopping 12 million search results. To misquote one beleaguered astronaut, “Houston, we have a problem.”. Marketing. Sales. It’s a love-hate relationship. Well, unfortunately, all too often we love to hate each other. What lead? | EARNEST ABOUT B2B JUNE 24, 2010 This could be the start of a beautiful relationship They get invites to exclusive networking events and seminars, value added content such as research papers, relevant special offers and the opportunity to interact with their peers. Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. We finally convince them, we’re a match made in heaven. And then, as soon as they’ve thrown caution to the wind and committed to us, we’ve lost interest and are looking over their shoulder at our next potential conquest. Rationale. | EARNEST ABOUT B2B MAY 27, 2010  Just how connected are the world’s top 5 IT services companies? Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . Fujitsu. Accenture. The results may surprise you. 370 tweets. | | | | | | | |
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EARNEST ABOUT B2B | TUESDAY, JUNE 28, 2011 This time it’s personal
One-to-One personalisation – where content is specific and relevant to each individual recipient, based on past purchase, preferences and interaction history. Interactive One-to-One personalisation – applying the principles of One-to-One to inbound channels, such as web and mobile, and using the very latest profile and behavioural data to ensure the best content is selected, personalised and rendered in real-time. It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. So why does the One-to-One Future still seem like wishful thinking? MORE >> -
EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 14, 2012 The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
Billed as ‘1960s America’s most innovative, influential and irreverent advertising genius’, Gossage was arguably the inventor of interactive marketing and the concept of social media as we know it. So Gossage felt it high time to apply these principals to advertising – and in so doing, became the first proponent of interactive advertising. There’s a book that’s been doing the rounds here at Earnest these last few weeks. Not Fifty Shades of Grey, but a book about a little known agency man from a bygone era who’s influence on marketing cannot be understated. So how did he do it? MORE >> -
EARNEST ABOUT B2B | TUESDAY, AUGUST 16, 2011  This is the week that was: When social media showed its good and bad side
40% of British teenagers are using Blackberries to interact with their friends on BBM (messenger) and through social media – with 57% now visiting social networking sites on their mobiles. Social media was once a growing fad, gripping the interests of the marketing community, now it is an engrained part of how society interacts and communicates. Is there anything the world of business, and B2B, could learn from this? RIM came under fire when their new, not so desirable, brand ambassadors used the devices to orchestrate the riots across England. Fear not! MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010 Trending in B2B: Earnest’s Top Tweets in July
Businesses can now interact with their customers on a personal level through a variety of channels, but with great power comes great responsibility. A good while ago, Earnest embarked on a quest: to feed the good b2b marketing folk of this land – a regular diet of news, analysis and occasional randomness from the world of b2b via the monster that is Twitter. And now, for those of you who missed them first time round, we thought we’d bring you a monthly top 10 of our most popular Tweets. If you haven’t seen it so far – take a butchers. Have a spare 5 minutes today? Are you ready? MORE >> -
EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012 This is the week that was: Is the world ready for change?
Smartphones are now the fastest adopted technology in our history, with people using them to find and interact with brands every day. This week we came across a charity using an interactive offline ad, that has a digital and social aspect, but is a pleasure to watch. While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. CIO.co.uk reported that RBS is planning to spend £6bn on technology and marketing to overhaul how it runs. MORE >>
- This is the week that was: Taking a look into the future EARNEST ABOUT B2B | THURSDAY, NOVEMBER 3, 2011
- Are your customers content? EARNEST ABOUT B2B | FRIDAY, MARCH 18, 2011
- Unloved and overlooked: Getting your customer marketing back on track EARNEST ABOUT B2B | FRIDAY, JUNE 4, 2010
- This is the week that was: Lucky number 7 EARNEST ABOUT B2B | MONDAY, JULY 25, 2011
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- The big barriers to big data for b2b marketers EARNEST ABOUT B2B | FRIDAY, APRIL 19, 2013
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- This is the week that was: The death of the tagline? EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 23, 2011
- This is the week that was: Getting inside the minds of CMOs EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 26, 2011
- This is the week that was: What of the future generation? EARNEST ABOUT B2B | FRIDAY, AUGUST 19, 2011
- Causing offence: The pain and anguish of customer loyalty EARNEST ABOUT B2B | TUESDAY, MAY 4, 2010
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Is the world ready for change? EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: A slice of the BlackBerry crumble EARNEST ABOUT B2B | MONDAY, OCTOBER 17, 2011
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