interactive 
Digital B2B Marketing
JUNE 29, 2011
Principle #4 – Determine interactivity “metrics that matter” to improve evaluation of branding efforts. Yes, we have a hodgepodge of interactivity metrics today. With the creation of interactivity metrics in Principle Four, they are introducing key metrics that are specific to online, without corollaries in other channels.
Digital B2B Marketing
OCTOBER 18, 2011
A New Interaction Layer Rather than tweet buttons and comment boxes on each page, sharing and commenting will be integrated into browsers or OSs. Companies will promote interaction with call outs and reminders, or also integrating the functionality into their site, making it clear what action visitors should take.
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Digital B2B Marketing
SEPTEMBER 11, 2012
As targeting and relevance improve, both the value of interaction and the interaction rate will increase, improving Twitter’s revenue potential while improving the experience for users. By requiring targeting, advertisers will be forced to create more targeted and relevant campaigns.
Digital B2B Marketing
AUGUST 30, 2011
It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. Every team member must reflect these values in their interactions. The buying process in some businesses is clearly defined, but it is not rational.
Digital B2B Marketing
JUNE 19, 2012
of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6%
Digital B2B Marketing
JULY 28, 2011
It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. In the meantime, correlations and interactions between channels can begin to be assessed. If you can't track social, you need to try harder. July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. The Challenge.
Digital B2B Marketing
APRIL 28, 2011
Consider not just where they are, but where you have the opportunity to interact. Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks. Identify where you have the opportunity to engage with these individuals. Blogs and media companies : where is their content widely shared?
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