Digital B2B Marketing

Trending Sources

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Cost per click or interaction has become the norm in the social advertising space. Unlike Twitter, which bills for every interaction (follow, reply, retweet, etc) of a Sponsored Tweet, LinkedIn is focusing on a pure CPC on the shared link. Have you felt like social advertising just wasn’t right for your B2B marketing? Up until now, advertising on LinkedIn was just advertising.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. So should B2B organizations shutter their social media efforts or reduce their investments? Don’t be that guy.

7 Nurture Programs You Need To Have

Digital B2B Marketing

This should include a series of follow up communications to that first interaction with a range of content topics, stages and formats, allowing you to collect both implicit and explicit information about likely buying stage and content preferences. That’s because you don’t actually know where someone is in the buyers journey from a form or a single interaction! Warm Up.

The Future of Marketing Is Extreme

Digital B2B Marketing

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. Your Turn Which extremes are you ready to pursue?

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Your Content Marketing Must Become Convenient

Digital B2B Marketing

Every piece of content and interaction should lead to another one. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. Google and Wikipedia have put information on nearly any subject just a keystroke or click away.

Content Will Not Be King

Digital B2B Marketing

focus on relationships would improve almost all marketing activity , as it would focus on meeting each individual’s needs and on the quality of the interaction that builds each relationship. Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Your Turn.

All Media Will Be Social Media

Digital B2B Marketing

Here are three predictions for what this future may include. A New Interaction Layer Rather than tweet buttons and comment boxes on each page, sharing and commenting will be integrated into browsers or OSs. Companies will promote interaction with call outs and reminders, or also integrating the functionality into their site, making it clear what action visitors should take. When the conversation and functionality is brought to a company’s site, completely ignoring social interaction will no longer be an option for companies. The future of digital media is social.

Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, your interaction and content must focus on your preference segment. In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. That is OK.

Definitive Guide to Planning a New Content Initiative

How long do you need to give your audience to interact with your content before. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. In the meantime, correlations and interactions between channels can begin to be assessed. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Follow @jaybaer @jaybaer Jay Baer. disagree. link]. History.

Content Will Not Be King

Digital B2B Marketing

focus on relationships would improve almost all marketing activity , as it would focus on meeting each individual’s needs and on the quality of the interaction that builds each relationship. Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown.

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Consider not just where they are, but where you have the opportunity to interact. When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included.

The Pledge Twitter Needs to Make to Users

Digital B2B Marketing

As targeting and relevance improve, both the value of interaction and the interaction rate will increase, improving Twitter’s revenue potential while improving the experience for users. 3. You cannot please everyone all the time. One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users.

Media 19

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Principle #4 – Determine interactivity “metrics that matter” to improve evaluation of branding efforts. Yes, we have a hodgepodge of interactivity metrics today. The solution is for marketers to take ownership of their own metrics , working with a third party to ensure consistent apples-to-apples interactivity measurement that is specific to their campaign needs. With the creation of interactivity metrics in Principle Four, they are introducing key metrics that are specific to online, without corollaries in other channels. Drive industry consensus around a solution.

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Here are some of the characteristics of this “dialogue&# marketing has created with automation: Most of the audience response is a click and inferred consumption. It is based on well educated guesses about what information someone needs next, not answering a specific question or need. Your Turn.

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. Every team member must reflect these values in their interactions. With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? And what does that have to do with a woozle?

Are Your Company Values a House of Cards?

Digital B2B Marketing

Prospects and customers experience how you live your values in every interaction. Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. All it takes is one misstep for the perception of your company and brand to unravel. experienced this earlier this year. vendor inadvertently forwarded an internal email chain.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

Also, content downloads and interactions are a good indication that you are reaching an audience that is interested in your category and what you are offering. Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming.

Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

personal example: When I joined Babcock & Jenkins, one of the first things I did was sign up again for IAB SmartBrief , a great daily information source on interactive advertising. In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. The limited audience you have developed, and often mistreated, is gold.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! Filed under: News , Uncategorized Tagged: B2B marketing , business challenges , Customer experience , innovative marketing technologies , interactive marketing , Kaon , Kaon Interactive , sales enablement , SBANE , SBANE New England , SBANEInnovation. This year has been no exception.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Two-Way Interaction.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised. Get the Guide.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Interactive marketing is a great way to incorporate innovation into your strategy since it fits seamlessly into most content programs. Find Stories that Lend Themselves to Interactivity.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive   was selected from 188 innovative organizations to compete in the final phase of this competition. Filed under: CEO Corner , News , Uncategorized Tagged: awards , Innovation Awards , interactive marketing , Kaon , Kaon Interactive , SBANE , SBANE New England , Small Business Association of New England , Waltham MA. Aurora Imaging Technology, and iRobot.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? This post is for you. I’m here to walk you through a quick intro to interactive content, why it works for marketers, where you can use it, and what it looks like.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. This interactive graphic provides a high-level overview; you can dive into the details below. Flexible Navigation.