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Crimson Marketing

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Scott Brinker, Ion Interactive’s Co-Founder and CTO: Hacks, Stacks and Apps—The New Tools of Technology Marketing [Podcast]

Crimson Marketing

Scott Brinker, CTO of Ion Interactive, shares his insights on the flowering of this ecosystem, the interaction of major and minor developers and how technology marketing organizations are keeping up with rapid advances. Scott prescribes a philosophy for determining where to start.

Tools 100
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David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

He also discusses how Pluribus uses registration walls to capture user data and nurture leads. Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads.

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The Buyer’s Journey Is Going Digital

Crimson Marketing

Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. Image: Courtesy of Jola Interactive . The buyer experience is changing. Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.”

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Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey? [Podcast]

Crimson Marketing

Buyers are interacting with sellers on multiple devices and in a variety of usage contexts. The technology marketing landscape is a multi-screen world. For this reason, there is an emerging concern among marketers to observe.

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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter.

CMO 100
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3 Ways B2B Buying is Changing In 2014

Crimson Marketing

Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Negotiation of pricing will also come in to play with almost every interaction. A thought out personalized plan for each buyer will be expected in order to streamline their decision and their vendor screenings processes.

Buy 100
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Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

The trend in content is a move towards diversity and visualization: 86% of #B2B buyers desire more visual and interactive content #contentmarketing Click To Tweet. When choosing marketing software, it’s interesting to find that on average, only 32% of marketers use the capabilities of the software solutions they employ.

Trends 100