| | | Content Marketing for BI | |  Interactive | 5 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI MAY 20, 2010  Is Twitter Dying? Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. However, I’m wondering if my trend is telling of something more significant. In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” | CONTENT MARKETING FOR BI MAY 26, 2010  Social Media Share Buttons Cause Link Overload Anything you post is automatically sent out to the people on your Google Contacts list you interact with the most. I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? 271 services? doubt it. | | | | | |
| CONTENT MARKETING FOR BI MARCH 16, 2010  Futuristic BI: Are We Smart Enough? Increasing the way we sense, perceive, and interact with data is brilliant. Came across this stunning TED video that demonstrates scientific data in both 3-D and audio. It’s not only functional but beautiful as well. Is this the future of BI? Having watched the video, I find a renewed appreciation for the super intelligent minds out there. | CONTENT MARKETING FOR BI JULY 13, 2010 SAP Sets the Bar for BI CSR SAP’s 2009 report takes sustainability reporting to a whole new level by including video clips, interactive metrics in dashboards, and allowing readers to leave comments and feedback. Performance – Each major objective, along with supporting objectives has interactive dashboards that offer filters to explore the data and timeline sliders to change data parameters. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). You can see an 7.5 minute overview video here. | CONTENT MARKETING FOR BI MARCH 17, 2009  The Buzz about Social Media Marketing Interactive media: podcasts, video, online demos – 30%. So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” Blogs – 24%. | |
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