| | | Cliff Allen on Marketing | |  Interactive | 13 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING MAY 30, 2009  Mind Maps Make Marketing More Meaningful Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. In addition, a few mind map products have a Web-based player that allows a Web user to explore your mind map interactively. Creating a visual "map" of marketing strategy and tactics. | CLIFF ALLEN ON MARKETING MAY 30, 2009  Mind Maps Make Marketing More Meaningful Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. In addition, a few mind map products have a Web-based player that allows a Web user to explore your mind map interactively. Creating a visual "map" of marketing strategy and tactics. | | | | | |
| CLIFF ALLEN ON MARKETING JUNE 30, 2009  Strategic Direction - The Core of a Strategic Marketing Plan This helps senior executives at a company easily see the big picture, then interactively drill down to the their detailed analysis and decisions. Taking a long trip is like marketing. You need to pick a direction, which will determine what to pack -- shorts and sandals for summer, or coats and gloves for winter -- and who you will meet along the way. . The same is true for marketing. | CLIFF ALLEN ON MARKETING JANUARY 13, 2008 Marketing Team Productivity This means that marketing teams need the best collaboration technologies available to speed interaction. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. use OneNote all day on a Motion Computing Tablet PC. The slate tablet is great for marketers because we like to scribble notes, draw 2x2 matrix diagrams , and tap into mounds of marketing data during the same meeting. | CLIFF ALLEN ON MARKETING MAY 31, 2008 PR for Start-up Businesses If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. This is to ensure that someone is watching the interaction and providing real-time clarifications. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site? | CLIFF ALLEN ON MARKETING DECEMBER 20, 2008 9 Marketing Trends for 2009 Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost. | | | | | | | |
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CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009  How to learn about social media marketing
Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. The area of social media marketing is challenging for most corporate marketing people because it's so different from one-way mass media advertising. Justin Goldsborough, Social Media Manager, Sprint. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 7, 2009 Gravity Summit
There are other steps in the process, such as interacting with individuals, friends, followers, etc. Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 7, 2009 Gravity Summit
There are other steps in the process, such as interacting with individuals, friends, followers, etc. Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. MORE >> -
CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009  How to learn about social media marketing
Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. The area of social media marketing is challenging for most corporate marketing people because it's so different from one-way mass media advertising. Justin Goldsborough, Social Media Manager, Sprint. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, DECEMBER 20, 2008 9 Marketing Trends for 2009
Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost. MORE >>
- Marketing Team Productivity CLIFF ALLEN ON MARKETING | SUNDAY, JANUARY 13, 2008
- PR for Start-up Businesses CLIFF ALLEN ON MARKETING | SATURDAY, MAY 31, 2008
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