Cliff Allen on Marketing

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Strategic Direction - The Core of a Strategic Marketing Plan

Cliff Allen on Marketing

This helps senior executives at a company easily see the big picture, then interactively drill down to the their detailed analysis and decisions. Taking a long trip is like marketing.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. Success in any area depends on having a clear, sound plan -- then acting on that plan.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. Success in any area depends on having a clear, sound plan -- then acting on that plan.

How to learn about social media marketing

Cliff Allen on Marketing

Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand."

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Gravity Summit

Cliff Allen on Marketing

There are other steps in the process, such as interacting with individuals, friends, followers, etc. Social media marketing is the current "hot" marketing technique that marketers are turning to. I recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers.

PR for Start-up Businesses

Cliff Allen on Marketing

If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. This is to ensure that someone is watching the interaction and providing real-time clarifications. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ).

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

PR for Start-up Businesses

Cliff Allen on Marketing

If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. This is to ensure that someone is watching the interaction and providing real-time clarifications. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ).

Marketing Team Productivity

Cliff Allen on Marketing

This means that marketing teams need the best collaboration technologies available to speed interaction. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. I use OneNote all day on a Motion Computing Tablet PC.

Marketing Team Productivity

Cliff Allen on Marketing

This means that marketing teams need the best collaboration technologies available to speed interaction. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. I use OneNote all day on a Motion Computing Tablet PC.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. What makes interactive marketing successful? Interactive content can shine through this noise and hold attention.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice.

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The really nice thing about Interact is hearing from peers in the industry.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. From Content, to Interactive Content. Interactive content is in a great place right now.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. Interactive marketing works the same way.

4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Below are 4 tips to help you start thinking about how interactive can work within your content strategy.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Interactive Video.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture.

Inside Sales Training: How Invested Should We Be in Human Interaction?

Sales Prospecting Perspectives

But sometimes, I think we overcomplicate things or lose site of what all of this is about: Basic human interaction. Selling is about people, interactions between people, how we engage people most impactfully. The interactions we have with “civilians” are very different.

John Legend Coming to Interact 2014

It's All About Revenue

About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Will we see you at Interact in San Francisco?

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

B2B Marketing Insider

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Interactive Content delivers results like this when it focuses on value (vs. However, all Interactive Content is not created equal.