Cliff Allen on Marketing

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Strategic Direction - The Core of a Strategic Marketing Plan

Cliff Allen on Marketing

This helps senior executives at a company easily see the big picture, then interactively drill down to the their detailed analysis and decisions. Taking a long trip is like marketing. You need to pick a direction, which will determine what to pack -- shorts and sandals for summer, or coats and gloves for winter -- and who you will meet along the way.  . The same is true for marketing.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. In addition, a few mind map products have a Web-based player that allows a Web user to explore your mind map interactively. Creating a visual "map" of marketing strategy and tactics.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. In addition, a few mind map products have a Web-based player that allows a Web user to explore your mind map interactively. Creating a visual "map" of marketing strategy and tactics.

How to learn about social media marketing

Cliff Allen on Marketing

Justin Goldsborough, Social Media Manager, Sprint. • Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." It's personal because it depends on personal relationships and conversations.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

How to learn about social media marketing

Cliff Allen on Marketing

Justin Goldsborough, Social Media Manager, Sprint. • Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." It's personal because it depends on personal relationships and conversations.

Gravity Summit

Cliff Allen on Marketing

There are other steps in the process, such as interacting with individuals, friends, followers, etc. Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign.

Gravity Summit

Cliff Allen on Marketing

There are other steps in the process, such as interacting with individuals, friends, followers, etc. Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

PR for Start-up Businesses

Cliff Allen on Marketing

If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. This is to ensure that someone is watching the interaction and providing real-time clarifications. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

PR for Start-up Businesses

Cliff Allen on Marketing

If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. This is to ensure that someone is watching the interaction and providing real-time clarifications. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site?

Marketing Team Productivity

Cliff Allen on Marketing

This means that marketing teams need the best collaboration technologies available to speed interaction. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. I use OneNote all day on a Motion Computing Tablet PC. The slate tablet is great for marketers because we like to scribble notes, draw 2x2 matrix diagrams , and tap into mounds of marketing data during the same meeting.

Marketing Team Productivity

Cliff Allen on Marketing

This means that marketing teams need the best collaboration technologies available to speed interaction. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. I use OneNote all day on a Motion Computing Tablet PC. The slate tablet is great for marketers because we like to scribble notes, draw 2x2 matrix diagrams , and tap into mounds of marketing data during the same meeting.

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! Filed under: News , Uncategorized Tagged: B2B marketing , business challenges , Customer experience , innovative marketing technologies , interactive marketing , Kaon , Kaon Interactive , sales enablement , SBANE , SBANE New England , SBANEInnovation. This year has been no exception.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised. Get the Guide.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive   was selected from 188 innovative organizations to compete in the final phase of this competition. Filed under: CEO Corner , News , Uncategorized Tagged: awards , Innovation Awards , interactive marketing , Kaon , Kaon Interactive , SBANE , SBANE New England , Small Business Association of New England , Waltham MA. Aurora Imaging Technology, and iRobot.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Two-Way Interaction.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Interactive marketing is a great way to incorporate innovation into your strategy since it fits seamlessly into most content programs. Find Stories that Lend Themselves to Interactivity.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? This post is for you. I’m here to walk you through a quick intro to interactive content, why it works for marketers, where you can use it, and what it looks like.

Four Ways to Beat Out the Competition With Interactive Content

B2B Marketing Insider

The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group. Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. Content Marketing

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. This interactive graphic provides a high-level overview; you can dive into the details below. Flexible Navigation.

15 Clever Examples of Interactive Print Ads

Hubspot

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. You would think the category is void of innovative ideas, but that’s certainly not the case. 10) Volkswagon.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Other research from Demand Metric research concurs, indicating that interactive content is 2x greater than passive content at converting prospects , 32% better at educating buyes and 60% superior in creating differentiation.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. As the fourth wave of content marketing, this interactive content is the future. The Fourth Wave of Content Marketing. have no idea.

Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

This year, watching videos will become more active–and interactive. Fast Forward: Video Content Goes Interactive and Personal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Fast Forward: Video Content Goes Interactive and Personal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. We know it’s real.

3 Ways Interactive Content Can Boost Email Performance

It's All About Revenue

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Considering using interactive content in your next email campaign to: 1. Looking for more tips on how to get more from your email marketing?

The Modern Customer Interaction

Sales Intelligence View

Note: Today’s guest post is the first in a three-part s […]. CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 socialprise

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What effectiveness metrics does the interactive platform provide?

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? OK, but does interactive content work? Period.

An Overview of the Interactive Content Spectrum

Ceros

This post, An Overview of the Interactive Content Spectrum , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! I may be a bit biased because I work for an interactive design software company , but it seems like everyone in the marketing community is talking about interactive content these days.

Unique Ideas for Your Interactive Content Marketing

ion interactive

In the world of Interactive Content, there is one thing that can always be counted on — change. The processes, techniques, and strategies that are used to build interactive experiences are constantly evolving. There are many elements that can be leveraged to tell your story using interactive content. Grange Insurance does a good job of this with their Interactive Home.