Cliff Allen on Marketing

Trending Sources

Strategic Direction - The Core of a Strategic Marketing Plan

Cliff Allen on Marketing

This helps senior executives at a company easily see the big picture, then interactively drill down to the their detailed analysis and decisions. Taking a long trip is like marketing. You need to pick a direction, which will determine what to pack -- shorts and sandals for summer, or coats and gloves for winter -- and who you will meet along the way.  . The same is true for marketing.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. In addition, a few mind map products have a Web-based player that allows a Web user to explore your mind map interactively. Creating a visual "map" of marketing strategy and tactics.

Mind Maps Make Marketing More Meaningful

Cliff Allen on Marketing

Mind maps are also used as an interactive knowledge tool because most mind map software products have free "player" products that allow others to expand and contract the mind maps you send to them. In addition, a few mind map products have a Web-based player that allows a Web user to explore your mind map interactively. Creating a visual "map" of marketing strategy and tactics.

How to learn about social media marketing

Cliff Allen on Marketing

Justin Goldsborough, Social Media Manager, Sprint. • Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." It's personal because it depends on personal relationships and conversations.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

ROI 0

9 Marketing Trends for 2009

Cliff Allen on Marketing

Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

ROI 0

PR for Start-up Businesses

Cliff Allen on Marketing

If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. This is to ensure that someone is watching the interaction and providing real-time clarifications. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site?

PR for Start-up Businesses

Cliff Allen on Marketing

If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. This is to ensure that someone is watching the interaction and providing real-time clarifications. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Answers to two questions can give some guidance on the best ways start-ups can use PR: Does the business sell products (or services), or is it a free Web site?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Marketing Team Productivity

Cliff Allen on Marketing

This means that marketing teams need the best collaboration technologies available to speed interaction. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. I use OneNote all day on a Motion Computing Tablet PC. The slate tablet is great for marketers because we like to scribble notes, draw 2x2 matrix diagrams , and tap into mounds of marketing data during the same meeting.

Marketing Team Productivity

Cliff Allen on Marketing

This means that marketing teams need the best collaboration technologies available to speed interaction. Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. One of the best productivity tools, Microsoft OneNote , is also one of the best collaboration tools. I use OneNote all day on a Motion Computing Tablet PC. The slate tablet is great for marketers because we like to scribble notes, draw 2x2 matrix diagrams , and tap into mounds of marketing data during the same meeting.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.

Interactive video for sales just got a big boost from Apple

Biznology

type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard. Though much-used in eLearning, interactive video has been widely ignored by marketers for more than a decade.

Video 91

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Compare that to marketers who don’t use interactive content: Only 55% of them can say the same. Interactive content is also tailor-made for engagement.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! Filed under: News , Uncategorized Tagged: B2B marketing , business challenges , Customer experience , innovative marketing technologies , interactive marketing , Kaon , Kaon Interactive , sales enablement , SBANE , SBANE New England , SBANEInnovation. This year has been no exception.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content? ADP, the well-known payroll and HR services firm, knows the value of interactive content well.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. Meet Vidyard’s New Interactive Player, a   monster upgrade to our already-awesome HTML5 video player ! The New Interactive Player: The Evolution of Engagement.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

B2B Marketing Insider

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. Content Marketing

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Two-Way Interaction.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised. Get the Guide.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Interactive marketing is a great way to incorporate innovation into your strategy since it fits seamlessly into most content programs. Find Stories that Lend Themselves to Interactivity.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive   was selected from 188 innovative organizations to compete in the final phase of this competition. Filed under: CEO Corner , News , Uncategorized Tagged: awards , Innovation Awards , interactive marketing , Kaon , Kaon Interactive , SBANE , SBANE New England , Small Business Association of New England , Waltham MA. Aurora Imaging Technology, and iRobot.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing

Inside Sales Training: How Invested Should We Be in Human Interaction?

Sales Prospecting Perspectives

But sometimes, I think we overcomplicate things or lose site of what all of this is about: Basic human interaction. Selling is about people, interactions between people, how we engage people most impactfully. Understanding what drive humans interaction, developing our skills to interact with humans, as humans is sometimes lost in all the stuff we wrap around our sales techniques.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Other research from Demand Metric research concurs, indicating that interactive content is 2x greater than passive content at converting prospects , 32% better at educating buyes and 60% superior in creating differentiation.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy.

Brain Games: Discover the Psychology Behind Interactive Content

B2B Marketing Insider

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […]. The post Brain Games: Discover the Psychology Behind Interactive Content appeared first on Marketing Insider Group. Content Marketing

15 Clever Examples of Interactive Print Ads

Hubspot

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. You would think the category is void of innovative ideas, but that’s certainly not the case. 10) Volkswagon.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. As the fourth wave of content marketing, this interactive content is the future. The Fourth Wave of Content Marketing. have no idea.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. This interactive graphic provides a high-level overview; you can dive into the details below. Flexible Navigation.

Improve Your Content: From Passive to Interactive

The ROI Guy

Evolve from Passive to Interactive On any given day, your prospect’s inbox and web journey are jammed with dozens of different white paper download offers. The secret is Interactive Content. According to DemandGen Report, an overwhelming number of buyers (91%) agree or strongly agree that they prefer more interactive/visual content. In you they trust?

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

It's All About Revenue

Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Promise Dynamic Interaction There’s nothing worse than a webinar where nothing seems to happen. Even better, promise your registrants this kind of interaction in advance. But what about the people who actually attend ?

How to Drive Website Engagement? 13 Examples of Interactive Content

SnapApp

To start, offer an immediate and personalized content experience with which your audience can interact. The limits of interactive content are seemingly endless. The interactive content industry is starting to get big – like, really big.  . In 2014, The Wall Street Journal made a commitment to interactivity with its WSJ Interactive video series. Content loading