| | | CK's B2B Blog | |  Interactive | 8 articles |
| Page 1 of 1 | Previous | Next | CK'S B2B BLOG JUNE 8, 2010  B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. Thus, each time that a product recommendation is made to a pre-buyer and every time a post-buyer expresses their product experience to potential buyers, those interactions (buzz) are forever cataloged on the World Wide Web for the next wave of buyers seeking information. I, too, am a BIG advocate of impact/quality over volume/quantity.) But three things before we get started. But for B2Bs? | CK'S B2B BLOG JULY 4, 2010  B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. uniquely "personal" channel: Mobile is the most personal communications channel and the closest you'll get to your business market, other than in-person interactions. Forecasts. call for 5.8 desire to stay connected to their peers). | | | | | |
| CK'S B2B BLOG APRIL 17, 2010  Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really). In fact, there are many approaches and tools that you can leverage to either increase the impact of existing programs, or to create altogether new strategies for interacting with your business-centric prospects and existing customers. Be it a mobile Web site, app, SMS campaign, widget, location-enabled service or other approach, mobile gives you new ways to interact with your audience. | CK'S B2B BLOG SEPTEMBER 14, 2010  B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) Make not mistake, mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. uniquely "personal" channel: Mobile is the most personal communications channel and the closest you'll get to your business market, other than in-person interactions. Forecasts call for 5.8 | CK'S B2B BLOG SEPTEMBER 27, 2010 Come Join Us At "FutureM" In Boston: Fresh Ideas, Free Session & Free Lunch! Your website may remain your key platform for web engagement management, but leveraging mobile devices, social media, social networking, video, email marketing, and interactive advertising will give marketers greater capabilities to engage and convert than ever before. This panel discussion of experts and visionaries in the space will focus on where interactive marketing is going as we continue to improve how we reach and engage with our customers and prospects in a rapidly shifting technological landscape. but don't want to be missing. Cost: FREE. Bonus: Boxed lunch provided! | CK'S B2B BLOG FEBRUARY 16, 2011  Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!) This conference is designed to let you interact with experienced social media marketing practitioners who are out there actually doing this stuff — not just preaching about it. Ticket You're invited to Social Slam: the biggest social media party of the year! Ticket prices start at $49 (wow!) Schaefer • Continental breakfast• Lunch• After party networking event with speakers. | | | | | | | |
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CK'S B2B BLOG | TUESDAY, APRIL 30, 2013  Mobile Innovation Series (Part 5): Innovating Customer Experiences
In this segment, I guide marketers on how to wield mobile as a way to identify innovative ways to streamline customer interactions, remove friction from customer-centric processes, and deepen the overall brand experience for customers. 'As introduced four weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions. Get Part #5 here. MORE >> -
CK'S B2B BLOG | THURSDAY, FEBRUARY 4, 2010 B2B Mobile Marketing: Why Mobile For *B2B* Companies?
billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and why) business audiences interact with B2B brands. With 4.6 billion current mobile subscriptions projected to surge to 6.5 But while B2C marketers are tapping mobile tools and technologies in earnest, B2B marketers have not yet fully recognized *WHY* mobile poses a robust, revenue-generating channel for their efforts. After all, with a new set of media comes a brand new learning curve. MORE >>
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