| | | Biznology | |  Interactive | 68 articles |
| Page 1 of 1 | Previous | Next | BIZNOLOGY JULY 17, 2012 Reddit is the 800-pound Gorilla in the room So, what I think that reddit does – or should do – is follow Google’s model: give credit to someone for any and all unintentional interaction with the reddit site, whether or not that person is in the mood to engage or participate. Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. None of my pieces have ever resulted in a fire storm. Not so anymore. Consider yourself warned. What’s more, I said listening. | BIZNOLOGY APRIL 1, 2013  Does brand marketing still matter in the digital age? How does that image start with the first digital touchpoints and carry through in every interaction with your company? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. | | | | | |
| BIZNOLOGY OCTOBER 30, 2012  A good reputation online is an essential marketing strategy And don’t worry about needing to provide too much new and exciting content all the time — 80% of all online content-production is just interaction, responding, being smart, being there, helping people out, answering questions, doing some customer support. And for some, it is. What are on them? Are they about you? Are they positive? Are you surrounded by all of your competitors? | BIZNOLOGY JULY 18, 2012 15 experts define Agile Marketing simple set of principles that define individual team member roles, and a sequence of interactions between these roles, which enable team members to rapidly prioritize and deliver tangible results. Through this work we have come to value: 1) Individuals and interactions over processes and tools, 2) working software over comprehensive documentation, 3) customer collaboration over contract negotiation and 4) responding to change over following a plan. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. 15 EXPERTS DEFINE AGILE MARKETING. | BIZNOLOGY JANUARY 21, 2013  Google Authorship is Changing the Game for SEO and Digital Marketing There are a lot of professionals on there, especially for SEO or digital marketing, but it is more user friendly than LinkedIn for interaction and discussion with peers. Image via CrunchBase. Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. An SEO Boost. No Guarantee. | BIZNOLOGY JANUARY 22, 2013  Marketers still need to learn some basic HTML Learn About Robots.txt with Interactive Examples (seomoz.org). I have recently been blogging for the Huffington Post and they use Six Apart ‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Then the work begins. Related articles. | | | | | | | |
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BIZNOLOGY | TUESDAY, FEBRUARY 19, 2013  Mea maxima culpa marketing
In fact, sometimes really messing up can initiate a valuable interaction that wouldn’t have ever happened were the mistake avoided. You’ll Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. guess character is what shows when things go wrong. And it’s what you do when things don’t go right that defines you. And it’s never the end of the world. You’ll always be remembered more for how you handle something than for what you did in the first place. This MORE >> -
BIZNOLOGY | TUESDAY, MARCH 5, 2013  Facebook paid sponsored content will meet you only halfway
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto , and join a virtual regatta, the 2013 World Erg Challenge. Why not, right? Seriously long-tail with a limited audience. Related articles. MORE >> -
BIZNOLOGY | FRIDAY, FEBRUARY 8, 2013  Social business, the forest and the garden: Your intranet is not the Internet
Most interactions are not anonymous, and even lurkers are easy to spot. While you’ll have less trolls and bullies inside the firewall, you may also have less candor in the interactions. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. However, often the results observed inside the firewall were disappointing. Why does that happen? MORE >> -
BIZNOLOGY | TUESDAY, DECEMBER 6, 2011 Inside a Social Media News Release
Well, the QuickLink row is essential because it might be the only interactive part of the SMNR that’s above the fold for some viewers, especially those who are still running 640 x 480 or 800 x 600 screens. Image via CrunchBase. Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. In this case, The Daily. MORE >> -
BIZNOLOGY | FRIDAY, SEPTEMBER 28, 2012  Successful Social Business Practices Need C-Suite Support
Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Photo credit: angeloangelo. Twitter is not just for the kids. The same goes for other social media outlets – the number of them growing by the day. Read on to find out more. Twitter is not just for the kids. The same goes for other social media outlets – the number of them growing by the day. Someone should send the boss a memo. MORE >>
- Social media is a physical extension of your brain BIZNOLOGY | TUESDAY, OCTOBER 23, 2012
- Everybody needs both Pinterest and LinkedIn BIZNOLOGY | WEDNESDAY, JUNE 20, 2012
- SEO for Marketing Executives BIZNOLOGY | WEDNESDAY, MARCH 6, 2013
- Don’t Roll Your Eyes at Social Media Influencers BIZNOLOGY | TUESDAY, APRIL 24, 2012
- Digital Developments in Event Marketing BIZNOLOGY | WEDNESDAY, APRIL 25, 2012
- SEO is the Top Skill for Digital Marketers BIZNOLOGY | THURSDAY, DECEMBER 6, 2012
- New Developments in B2B Loyalty Marketing BIZNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
- What exactly is a social graph? BIZNOLOGY | WEDNESDAY, APRIL 18, 2012
- Channel your exceptional SXSW social mojo all year long BIZNOLOGY | TUESDAY, MARCH 12, 2013
- Upgrade your lame agency website into your social media brand HQ BIZNOLOGY | TUESDAY, DECEMBER 4, 2012
- Social Media Listening Is Sound Business Practice BIZNOLOGY | FRIDAY, MARCH 29, 2013
- Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year BIZNOLOGY | WEDNESDAY, MAY 22, 2013
- 6 case studies show Big Data is helping decision making BIZNOLOGY | MONDAY, DECEMBER 17, 2012
- Tuning Your Investment in the Digital Marketing Funnel BIZNOLOGY | FRIDAY, MAY 3, 2013
- Is Being A Social Media Jack of All Trades A Good Idea? BIZNOLOGY | FRIDAY, APRIL 13, 2012
- Answers to Your Google+ for Business Questions, Part 2 BIZNOLOGY | TUESDAY, APRIL 10, 2012
- How does your team get digital marketing training? BIZNOLOGY | WEDNESDAY, JANUARY 2, 2013
- Online and Offline Marketing Combine for Customer Engagement BIZNOLOGY | FRIDAY, MARCH 22, 2013
- It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline BIZNOLOGY | WEDNESDAY, JANUARY 16, 2013
- Avoid the Pitfalls of Third-Party Content BIZNOLOGY | WEDNESDAY, APRIL 3, 2013
- Make the Most of Content Marketing Campaigns BIZNOLOGY | MONDAY, JANUARY 28, 2013
- Why Marketers Should Fear Mobile Marketing BIZNOLOGY | FRIDAY, JANUARY 11, 2013
- Why you should consider centralizing your search keyword lists BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
- Targeting Content and Calls To Action: Where Are Your Prospects? BIZNOLOGY | THURSDAY, NOVEMBER 15, 2012
- Social business and knowledge as an accident of paper BIZNOLOGY | FRIDAY, JANUARY 18, 2013
- Olympics, Diversity and Social Business Platforms BIZNOLOGY | THURSDAY, AUGUST 9, 2012
- The secret of radical innovation starts with roadside bathrooms BIZNOLOGY | FRIDAY, APRIL 5, 2013
- Is Your Website Mobile-Friendly? BIZNOLOGY | WEDNESDAY, DECEMBER 12, 2012
- Social Business: Facebook for the Enterprise? BIZNOLOGY | THURSDAY, OCTOBER 11, 2012
- Five Ways B-to-B Marketers Need to Change Their Game BIZNOLOGY | WEDNESDAY, DECEMBER 21, 2011
- How your enterprise social platform enables the information marketplace BIZNOLOGY | WEDNESDAY, MAY 8, 2013
- Enterprise social media marketers face the apathetic and the unruly BIZNOLOGY | THURSDAY, JULY 19, 2012
- Squirrels, long working hours, and social technologies BIZNOLOGY | THURSDAY, JULY 12, 2012
- Can the Yellow Pages Beat Google? BIZNOLOGY | WEDNESDAY, OCTOBER 27, 2010
- Five Ways to “Get Real” With B-to-B Social Media BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
- The Plight of Listening in a Google Glass World BIZNOLOGY | FRIDAY, MAY 10, 2013
- Will the World Cup be the next social media frenzy? BIZNOLOGY | SUNDAY, JUNE 6, 2010
- Data lust, tacit knowledge, and social media BIZNOLOGY | WEDNESDAY, APRIL 13, 2011
- Facebook’s Frictionless Sharing Creates Real Friction BIZNOLOGY | FRIDAY, FEBRUARY 17, 2012
- Growing your business in a world without Google BIZNOLOGY | TUESDAY, DECEMBER 14, 2010
- Are Local Websites Like the Internet’s Old Gray Mare? BIZNOLOGY | FRIDAY, OCTOBER 28, 2011
- Marketing is changing--are you? BIZNOLOGY | MONDAY, AUGUST 2, 2010
- Google is checking your conversions–are you? BIZNOLOGY | THURSDAY, FEBRUARY 16, 2012
- An Open Letter to Google on Local Marketing and People BIZNOLOGY | THURSDAY, JANUARY 13, 2011
- Social business and the workforce: ROI, risk and reward BIZNOLOGY | THURSDAY, OCTOBER 20, 2011
- Does your marketing have “readability”? BIZNOLOGY | WEDNESDAY, DECEMBER 14, 2011
- 2 Huge Search Marketing Risks in 2012—And What To Do About Them BIZNOLOGY | FRIDAY, DECEMBER 16, 2011
- Why did my e-mail campaign get such a low response? BIZNOLOGY | TUESDAY, SEPTEMBER 21, 2010
- Is the Web dead? BIZNOLOGY | WEDNESDAY, SEPTEMBER 1, 2010
- What are you optimizing your pages for? BIZNOLOGY | WEDNESDAY, JUNE 23, 2010
- Kangaroo: When Marketing Works BIZNOLOGY | FRIDAY, OCTOBER 21, 2011
- 1 Billion Facebook Users in 2012? Not So Fast BIZNOLOGY | FRIDAY, JANUARY 13, 2012
- Google Place Pages: Beyond the Ranking BIZNOLOGY | THURSDAY, NOVEMBER 4, 2010
- Are you fighting social media? BIZNOLOGY | TUESDAY, JUNE 8, 2010
- Wikipedia and the wiki utopia, revisited BIZNOLOGY | MONDAY, JANUARY 16, 2012
- T-Mobile Curates Web Content BIZNOLOGY | TUESDAY, JUNE 29, 2010
- Content Is Bigger Than I Thought BIZNOLOGY | FRIDAY, JUNE 11, 2010
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