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Interactive video for sales just got a big boost from Apple

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type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard. Though much-used in eLearning, interactive video has been widely ignored by marketers for more than a decade.

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The simple truth about what’s driving digital next year

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Seamless customer interactions. Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.)

7 key roles in digital marketing

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Google’s RankBrain algorithm measures user interaction with content and adjusts ranking accordingly. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent.

The state of B2B marketing in Asia—moving toward digital

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But they still govern many markets and business interactions. These relationships are not necessarily corrupt, but they are often not transparent, and can involve multiple elements and interactions that make it difficult to understand the financial specifics clearly. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. One is cost. Like this post?

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

4 Ways to really engage your customers on social media

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Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. People want and like a better customer experience, so make sure to give them one if you want to really engage them.

10 essentials missing from your business website

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form on your website allows customers to interact with you at any time and will keep you from losing business. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Better Comments Setup. Contact, Order, or Request Form.

Finalizing your holiday digital marketing plan

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When you segment your marketing efforts, the experience becomes much more interactive, engaging and personalized for your audience. Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments.

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How long should your online business video production be?

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As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? 180 seconds?

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

What’s the killer app in B2B marketing? Face-to-face events

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Put the event to its best use—meaning a place to have efficient and productive interactions. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

6 studies show why Facebook organic reach is declining so quickly

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It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 Why is Facebook organic reach declining so fast?

CMOs fail to go beyond brand awareness on LinkedIn

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By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities. believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. That’s a lot of hopefuls.

What brands and consumers get from long vs. short form content

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And those expectations evolve with each brand interaction thereby making adherence to brand values and identity so vital. My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” We have no one to blame but ourselves. Both play a role when content is the vehicle.

Five often-overlooked reasons senior executives should use social media

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We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Blockchain, or how everything will change

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At the same time, it is about to change the way we build the infrastructure that supports the way we interact, our expectations from our interactions with software, and our ability to use the available tools. Blockchain proponents say it will revolutionize many industries   —   again. We’ve seen it before in smartphones, the cloud, and digital disruption. Like this post?

Why brands need a different kind of content.

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This notion is now giving rise to Interactive Content involvement because it is contextual and reciprocal. There’s been a lot written about content creation, placement, and promotion in recent months. To begin with, there has been an apparent shift to more short form and visually based content (image over text) to suit the small screen user. That of a Content Annuity. Like this post?

Social media marketing isn’t a popularity contest

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One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Media monitoring is the answer.

Tools that help monitor and measure social traffic

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All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.

10 case studies show how web analytics prove ROI

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Puma more than doubles the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos. What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Who does it well?

Google+ is an antisocial network

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Like I said in the first paragraph, the Summary, Indianapolis SEO guru and speaker, Michael Reynolds , loves Google+ — and exactly for the reasons I noted: “Elegant design, no ads, high quality content/interactions, video hangouts, communities, in general it’s just a very well-designed network. For most, Google+ is an antisocial network. Antisocial Networking Service. Raymond.

Virtual reality for B2B marketing may soon be reality

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Because we interact with VR technology using the normal tools of human interaction, turning this way and that, VR seems to call forth more empathy than other media. That was in November 2015. What was striking about this attention-grabbing project was there was no gimmick involved. The video I watched was tied to the biggest story of the time: the worldwide refugee crisis.

Act casual, and write your website content

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People aren’t interacting with you one-on-one, because for some reason, you’re talking to them from above. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Identify your people and how they talk to you.

The most important part of online video happens before you turn the camera on.

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If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know. Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Like this post?

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Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

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RAM is awesome because you get to outsource all of that manual unfollowing, all that click-click-clicking, to a human person who does it for you but you never have to meet ever or interact with. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow  or  unfollow. Simple.

15 B2B case studies show how content marketing drives ROI

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LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. 35% say they have a documented content strategy (source: Content Marketing Institute).

Social Media is Like Riding a Bike

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Like a spider on the web, you’ll also need to build that same sort of connection with your community online, be it through the looser associations you might make through Twitter all the way to the very intimate interactions you can have on Listservs, message boards, and blogs. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. No armor.

You’re doing a terrible job with search and social

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And, now that form is no longer too expensive for the common man, Google’s beginning to insist that you spend some time getting off your laurels and do a better job of revising that old school textbook that’s decades outdated and come up with something much more compelling: color photos, a nice cover, maybe digital and interactive! You’ve a Chequered Past. Want some proof?

When it comes to Big Data, don’t forget the small stuff

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He asserts that our fixation on big numbers distracts us from the insights that human interactions reveal about human desires and motivations. That single interaction yielded more insight about a consumer need than terabytes of data. He has reason to be cynical. Essentially, Big Data tells us how people behave, but not what they want. Like Swiffer. Outliers. Like this post?

Google+ on its Third Birthday

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In Conclusion. I won’t even go into Google Authorship or the Penguin and Panda algorithm changes that favor real people, authentic online engagement, and viral content that demands real human interaction and legitimate movement over social networks and through social media — that’s all inside baseball. I have been covering Google Plus since its inception three years ago. No more.

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What’s new in content marketing?

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Interactive elements such as games, surveys, and polls increases engagement with your business. You will build your network best by cultivating relationships, sharing others’ content, and interacting on your social channels. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content.

Is the CMO becoming the Chief Collaboration Officer?

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We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. The builders of the brand. The generators of leads. Life was good. Wow, have things changed. And this is proving to be a good thing.

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Successful SNS’s should be modeled on the college campus

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There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. The future of Social Network Services (SNS) can be discovered on High School and College campuses. Stuff that matters.”

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27 surprising facts about salespeople who are Social Selling

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Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. It’s not a buzzword.

Two more Google Webmaster Tools tips and tricks

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Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. And, aren’t you mobile native yet? Pathetic! Book Reviews.

Pokémon Go and the virtual future of storytelling

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” With it, a virtual you is transported to a distant location and is able to interact with people and objects in that space. These are all ways to interact with distant objects in the world. Though not “real,” these interactions may be enough to help viewers consider and understand opposing perspectives. Not playing Pokémon Go yet? The game is wildly popular.

Attribution: the science of marketing

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That severely limits potential buyer interactions with your key assets.The other main problem with requiring registrations is abandonment. If you are confident you can measure user interactions accurately, it’s time for marketing science. As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. It is probably not the best way.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

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But it’s worth at least a conversation to see if you can come up with a painless way to extract fresh contact updates as sales people interact with their accounts. Are you happy with the quality of the information in your marketing database? Yipes.  So, what can you do about it? This is not a new problem.  Dun & Bradstreet reports regularly on how quickly B2B data degrades. 

6 thorny data problems that Vex B2B marketers, and how to solve them

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Customers interact with us through a variety of channels, and often provide us with conflicting information. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Our legacy databases are not as robust as we need.  New tools and technologies emerge and must be evaluated.  It’s a never-ending battle. Here are some of the thorniest. 1.