Biznology

Trending Sources

10 essentials missing from your business website

Biznology

form on your website allows customers to interact with you at any time and will keep you from losing business. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Better Comments Setup. Contact, Order, or Request Form.

6 studies show why Facebook organic reach is declining so quickly

Biznology

It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 Why is Facebook organic reach declining so fast?

How long should your online business video production be?

Biznology

As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? 180 seconds?

Video 92

Say hello to Outside-In Marketing

Biznology

You must use data to understand who your customer is, what they want, and what they do when they interact with you. After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of  Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what  is outside-in marketing? Like this post?

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

RAM is awesome because you get to outsource all of that manual unfollowing, all that click-click-clicking, to a human person who does it for you but you never have to meet ever or interact with. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow  or  unfollow. Simple.

Act casual, and write your website content

Biznology

People aren’t interacting with you one-on-one, because for some reason, you’re talking to them from above. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Identify your people and how they talk to you.

When it comes to Big Data, don’t forget the small stuff

Biznology

He asserts that our fixation on big numbers distracts us from the insights that human interactions reveal about human desires and motivations. That single interaction yielded more insight about a consumer need than terabytes of data. He has reason to be cynical. Essentially, Big Data tells us how people behave, but not what they want. Like Swiffer. Outliers. Like this post?

Five often-overlooked reasons senior executives should use social media

Biznology

We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar?

Social media marketing isn’t a popularity contest

Biznology

One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Media monitoring is the answer.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

15 best Big Data companies and why they stand out

Biznology

With InsightSquared, users have access to dashboards and interactive visualizations that take static data and create charts with dynamic drill-down capabilities, configured to track just about any kind of data critical to business operations. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). PALANTIR. billion in revenues.

Google+ is an antisocial network

Biznology

Like I said in the first paragraph, the Summary, Indianapolis SEO guru and speaker, Michael Reynolds , loves Google+ — and exactly for the reasons I noted: “Elegant design, no ads, high quality content/interactions, video hangouts, communities, in general it’s just a very well-designed network. For most, Google+ is an antisocial network. Antisocial Networking Service. Raymond.

10 case studies show how web analytics prove ROI

Biznology

Puma more than doubles the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos. What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Who does it well?

Why links should be a KPI within your digital marketing

Biznology

Brand building requires a multi-faceted approach that accounts for: Exposure, Positioning, Authority, Interaction, And trust. Links are a strong KPI for: Branding – Links support brand exposure, positioning, authority, interaction, and trust. Tracking links will increase the effectiveness of your online marketing, as a whole. Branding. Links are the digital version of brand names.

Link 54

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Emerging marketing trends for 2016

Biznology

Organic social marketing efforts must make your channels an inviting place and interesting enough to entice them to interact, engage and come back regularly. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Identifying the perfect moment. Like this post?

The most important part of online video happens before you turn the camera on.

Biznology

If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know. Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Like this post?

Video 82

You’re doing a terrible job with search and social

Biznology

And, now that form is no longer too expensive for the common man, Google’s beginning to insist that you spend some time getting off your laurels and do a better job of revising that old school textbook that’s decades outdated and come up with something much more compelling: color photos, a nice cover, maybe digital and interactive! You’ve a Chequered Past. Want some proof?

Search 100

Google+ on its Third Birthday

Biznology

In Conclusion. I won’t even go into Google Authorship or the Penguin and Panda algorithm changes that favor real people, authentic online engagement, and viral content that demands real human interaction and legitimate movement over social networks and through social media — that’s all inside baseball. I have been covering Google Plus since its inception three years ago. No more.

Google 111

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

3 Insights from Search Insider Summit

Biznology

What do their interactions with this content say about their client journey? I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. love this conference because it is composed of a small group of experts who share their best practices and other lessons learned freely. As such, I always feel like I learn more than I share.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. And, aren’t you mobile native yet? Pathetic! Book Reviews.

Social Media is Like Riding a Bike

Biznology

Like a spider on the web, you’ll also need to build that same sort of connection with your community online, be it through the looser associations you might make through Twitter all the way to the very intimate interactions you can have on Listservs, message boards, and blogs. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. No armor.

Successful SNS’s should be modeled on the college campus

Biznology

There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. The future of Social Network Services (SNS) can be discovered on High School and College campuses. Stuff that matters.”

Where is B2B data-driven marketing headed?

Biznology

We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena. 

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Customers interact with us through a variety of channels, and often provide us with conflicting information. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Our legacy databases are not as robust as we need.  New tools and technologies emerge and must be evaluated.  It’s a never-ending battle. Here are some of the thorniest. 1.

Is the CMO becoming the Chief Collaboration Officer?

Biznology

We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. The builders of the brand. The generators of leads. Life was good. Wow, have things changed. And this is proving to be a good thing.

CMO 88

37 facts on the future of Social Selling vs. Cold Calling

Biznology

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling. In fact, it’s the opposite. Where is it going in the future? Why has it changed? SOCIAL SELLING.

Digital casualties: digital diversity at the workplace

Biznology

They differ in the way they learn, communicate, think, behave, and interact with others. This is the third “digital casualties” post. You can read the first two here and here. There is a fundamental difference from those two examples and what is happening at the workplace with the multiple digital transformation initiatives. Something similar seems to happen with digital skills.

How to improve your company’s Facebook page

Biznology

It does so based on a combination of user interaction, number of posts available to display, and the secret sauce in its algorithm. If your audience is a late night, partying crowd, you’d get more interaction during the late hours than perhaps a brand geared toward young mothers, who tend to rise early in the morning. 1.393 billion people have a Facebook account. Don’t Waste Space.

What’s the next big thing in social media?

Biznology

Simpler interaction. We’ve seen Apple, Google, and Microsoft all take a shot at voice, at swiping, and at gestures, but it still requires focus to interact with your phone. No one can interact with their phone and be present in the real world, which is why using a phone while driving is illegal, but using a radio while driving is not. Wearables. Mobile has meant phone.

27 surprising facts about salespeople who are Social Selling

Biznology

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. It’s not a buzzword.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

But it’s worth at least a conversation to see if you can come up with a painless way to extract fresh contact updates as sales people interact with their accounts. Are you happy with the quality of the information in your marketing database? Yipes.  So, what can you do about it? This is not a new problem.  Dun & Bradstreet reports regularly on how quickly B2B data degrades. 

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. The execution of interactivity on these services is a bit clunky. So, is live interactive TV here? I’ll wager yes. How It Works.

15 B2B case studies show how content marketing drives ROI

Biznology

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. 35% say they have a documented content strategy (source: Content Marketing Institute).

The Internet of Things will revolutionize marketing

Biznology

Just wait until every home and office appliance is a channel for interacting with your brand! With the IoT, your customers will be able to interact with you from a whole host of devices beyond phones and tablets. Every interaction will have the potential for e-commerce. We’re starting to get glimmers of what this connected future might look like (e.g. Like this post?

What is Outside-In Marketing?

Biznology

Design: The greatest differentiator between success and failure in outside-in marketing is the point of execution: where clients and prospects interact with content. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book. This book is not about that at all. It was too deep.

25 social media listening aids to increase your hearing

Biznology

Topsy : allows users to conduct interactive analysis on keywords and authors by activity, influence, exposure, sentiment, language or geography. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts. 74% rely on social networks to guide purchase decisions (source: Social Sprout ).

What the growth of inside sales means to B2B marketers

Biznology

The first human interaction with these researchers is likely to be over the phone, in a lead development role. Here are some ideas: Digital contact tools, like text chat and video chat, to supplement the inside salesperson’s traditional phone and email interactions. I heard an arresting comment at the LeadsCon conference in New York in August.  But there are differences, as well.

Field 82

New York Times: all’s fair in love and marketing

Biznology

” Online community management is expensive and time-consuming — but essential — I really can’t say it any better than  Joshua Benton  of Niemen  does: The report also singles out comments as a place where the Times nominally attempts to interact with readers. We should have been thinking as hard about ‘second hour’ stories as we do about ‘second day’ stories. (p.

Drone video, 4K TV and more: Video marketing trends for 2016

Biznology

Marketing takeaway: Technology continues to replace human interactions with consumers, so find ways to reach them through personalized, but digital, means. Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Drone video. 4K TV. So what exactly is 4K TV? Live streaming.

Video 53