Biznology

Trending Sources

10 essentials missing from your business website

Biznology

form on your website allows customers to interact with you at any time and will keep you from losing business. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Better Comments Setup. Contact, Order, or Request Form.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Put the event to its best use—meaning a place to have efficient and productive interactions. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

What’s new in content marketing?

Biznology

Interactive elements such as games, surveys, and polls increases engagement with your business. You will build your network best by cultivating relationships, sharing others’ content, and interacting on your social channels. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities. believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. That’s a lot of hopefuls.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

6 studies show why Facebook organic reach is declining so quickly

Biznology

It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. 50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 Why is Facebook organic reach declining so fast?

How long should your online business video production be?

Biznology

As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? 180 seconds?

Video 91

Pokémon Go and the virtual future of storytelling

Biznology

” With it, a virtual you is transported to a distant location and is able to interact with people and objects in that space. These are all ways to interact with distant objects in the world. Though not “real,” these interactions may be enough to help viewers consider and understand opposing perspectives. Not playing Pokémon Go yet? The game is wildly popular.

Act casual, and write your website content

Biznology

People aren’t interacting with you one-on-one, because for some reason, you’re talking to them from above. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Identify your people and how they talk to you.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

RAM is awesome because you get to outsource all of that manual unfollowing, all that click-click-clicking, to a human person who does it for you but you never have to meet ever or interact with. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow  or  unfollow. Simple.

Say hello to Outside-In Marketing

Biznology

You must use data to understand who your customer is, what they want, and what they do when they interact with you. After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of  Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what  is outside-in marketing? Like this post?

Five often-overlooked reasons senior executives should use social media

Biznology

We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar?

Social media marketing isn’t a popularity contest

Biznology

One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Media monitoring is the answer.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

When it comes to Big Data, don’t forget the small stuff

Biznology

He asserts that our fixation on big numbers distracts us from the insights that human interactions reveal about human desires and motivations. That single interaction yielded more insight about a consumer need than terabytes of data. He has reason to be cynical. Essentially, Big Data tells us how people behave, but not what they want. Like Swiffer. Outliers. Like this post?

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.

Google+ is an antisocial network

Biznology

Like I said in the first paragraph, the Summary, Indianapolis SEO guru and speaker, Michael Reynolds , loves Google+ — and exactly for the reasons I noted: “Elegant design, no ads, high quality content/interactions, video hangouts, communities, in general it’s just a very well-designed network. For most, Google+ is an antisocial network. Antisocial Networking Service. Raymond.

10 case studies show how web analytics prove ROI

Biznology

Puma more than doubles the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos. What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Who does it well?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

You’re doing a terrible job with search and social

Biznology

And, now that form is no longer too expensive for the common man, Google’s beginning to insist that you spend some time getting off your laurels and do a better job of revising that old school textbook that’s decades outdated and come up with something much more compelling: color photos, a nice cover, maybe digital and interactive! You’ve a Chequered Past. Want some proof?

Search 100

Attribution: the science of marketing

Biznology

That severely limits potential buyer interactions with your key assets.The other main problem with requiring registrations is abandonment. If you are confident you can measure user interactions accurately, it’s time for marketing science. As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. It is probably not the best way.

Google+ on its Third Birthday

Biznology

In Conclusion. I won’t even go into Google Authorship or the Penguin and Panda algorithm changes that favor real people, authentic online engagement, and viral content that demands real human interaction and legitimate movement over social networks and through social media — that’s all inside baseball. I have been covering Google Plus since its inception three years ago. No more.

Google 111

The most important part of online video happens before you turn the camera on.

Biznology

If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know. Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Like this post?

Video 81

Problem solving and digital

Biznology

Digital is all about transforming the way things happen, not only how we design products, but the way parties, companies, and people interact: buy, sell, rate, evaluate services, tangible or not. Digital is here to transform the way we perform, act, and interact. Nowadays, endless meetings between companies in need of help and advice and consulting take place. Like this post?

Social Media is Like Riding a Bike

Biznology

Like a spider on the web, you’ll also need to build that same sort of connection with your community online, be it through the looser associations you might make through Twitter all the way to the very intimate interactions you can have on Listservs, message boards, and blogs. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. No armor.

15 best Big Data companies and why they stand out

Biznology

With InsightSquared, users have access to dashboards and interactive visualizations that take static data and create charts with dynamic drill-down capabilities, configured to track just about any kind of data critical to business operations. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). PALANTIR. billion in revenues.

Why links should be a KPI within your digital marketing

Biznology

Brand building requires a multi-faceted approach that accounts for: Exposure, Positioning, Authority, Interaction, And trust. Links are a strong KPI for: Branding – Links support brand exposure, positioning, authority, interaction, and trust. Tracking links will increase the effectiveness of your online marketing, as a whole. Branding. Links are the digital version of brand names.

Link 58

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. And, aren’t you mobile native yet? Pathetic! Book Reviews.

Successful SNS’s should be modeled on the college campus

Biznology

There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, needs – to happen. The future of Social Network Services (SNS) can be discovered on High School and College campuses. Stuff that matters.”

Digg 108

Where is B2B data-driven marketing headed?

Biznology

We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena. 

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Customers interact with us through a variety of channels, and often provide us with conflicting information. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Our legacy databases are not as robust as we need.  New tools and technologies emerge and must be evaluated.  It’s a never-ending battle. Here are some of the thorniest. 1.

Emerging marketing trends for 2016

Biznology

Organic social marketing efforts must make your channels an inviting place and interesting enough to entice them to interact, engage and come back regularly. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Identifying the perfect moment. Like this post?

Is the CMO becoming the Chief Collaboration Officer?

Biznology

We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. The builders of the brand. The generators of leads. Life was good. Wow, have things changed. And this is proving to be a good thing.

CMO 87

37 facts on the future of Social Selling vs. Cold Calling

Biznology

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling. In fact, it’s the opposite. Where is it going in the future? Why has it changed? SOCIAL SELLING.

27 surprising facts about salespeople who are Social Selling

Biznology

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. It’s not a buzzword.