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Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard. Though much-used in eLearning, interactive video has been widely ignored by marketers for more than a decade.

The simple truth about what’s driving digital next year

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Seamless customer interactions. Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.)

Am I connecting with my customers enough? 10 tips for customer outreach

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More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Find commonalities—by demographics, by purchases or based on your interactions. Share your story.

Social media strategy leaders: Sarah Nilson

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I also have a minor in nonprofit studies and have always been passionate about volunteering, which is why my resume is filled with names like Habitat for Humanity and children’s museums—but a few chance interactions made through networking pushed me into the world of start-ups and I ended up being the sole communications person for a sanitation/environmental engineering start-up company.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

The state of B2B marketing in Asia—moving toward digital

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But they still govern many markets and business interactions. These relationships are not necessarily corrupt, but they are often not transparent, and can involve multiple elements and interactions that make it difficult to understand the financial specifics clearly. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. One is cost.

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Interesting content marketing trends to watch for in 2017

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If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen. While copy will always have its role, rich-media content like videos, images, interactives, gifs, etc. Live interaction. Strategic content marketing is an integral part of successful businesses, both local and globally. Mobile technology.

Cybersecurity in a hyper-connected smart city

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We try to identify the services, the needs should be addressed, the connection, and the interaction people will have with the new smart structure. In our days we read more stories than ever about the current size of the IoT field. Smart cities are a constant developing concept. Users really do care about how their daily life can get better as well as how it can be protected from threats.

Organic vs paid social media: 12 myths vs realities

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Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. The social media landscape is constantly evolving. MYTHS.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

How to effectively integrate video content onto your website

Biznology

When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Start a vlog. Video + Blogging = Vlogging.

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Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Pay attention to group members—especially potential prospects—who are actively participating in groups and look for ways to interact with them inside the group and then connect with them. What happened to LinkedIn groups?

5 ways to use graphics to illustrate a complex idea

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Using videos or interactive media to emphasize your point or educate your audience is an excellent way to increase your results. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. To prevent this, more people are adding visual aids and graphics to their complex thoughts to break apart their instructions and make them more memorable.

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50 Facts about online consumer behavior not to ignore

Biznology

75% of consumers believe it takes too long to reach a customer service agent ( Harris Interactive ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. FINDING YOUR AUDIENCE. Conductor ). Google ). Cisco ).

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

10 essentials missing from your business website

Biznology

A form on your website allows customers to interact with you at any time and will keep you from losing business. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Better Comments Setup. Automated Marketing System.

4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. People want and like a better customer experience, so make sure to give them one if you want to really engage them.

How long should your online business video production be?

Biznology

As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? 180 seconds?

What brands and consumers get from long vs. short form content

Biznology

And those expectations evolve with each brand interaction thereby making adherence to brand values and identity so vital. My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” We have no one to blame but ourselves. Both play a role when content is the vehicle.

6 studies show why Facebook organic reach is declining so quickly

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It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. 50,000,000+ businesses have a Facebook page. is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 Why is Facebook organic reach declining so fast? Like this post?

What’s the killer app in B2B marketing? Face-to-face events

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Put the event to its best use—meaning a place to have efficient and productive interactions. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

Five often-overlooked reasons senior executives should use social media

Biznology

We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar?

Social media marketing isn’t a popularity contest

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One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Media monitoring is the answer.

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Tools that help monitor and measure social traffic

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All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.

Google+ is an antisocial network

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Like I said in the first paragraph, the Summary, Indianapolis SEO guru and speaker, Michael Reynolds , loves Google+ — and exactly for the reasons I noted: “Elegant design, no ads, high quality content/interactions, video hangouts, communities, in general it’s just a very well-designed network. For most, Google+ is an antisocial network. Antisocial Networking Service. Raymond.

CMOs fail to go beyond brand awareness on LinkedIn

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By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. That’s a lot of hopefuls.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

More interactive. More interactive. Here’s an example of an interactive video that’s feels a bit more like an app than a video, simply because it allows the viewer to manipulate it. Even though the interactions here are rudimentary and nobody’s idea of fun, it feels more like something you’re using or experiencing, less like passively watching a video.

10 case studies show how web analytics prove ROI

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Puma more than doubles the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos. What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Who does it well?

How to use Instagram marketing to get new leads for your business

Biznology

In fact, an Instagram post with eleven hashtags has been statistically proven to have the highest number of interactions. Furthermore, don’t limit yourself to interaction solely on your profile but branch out and look for brands which post similar content similar and engage in comments on their profile as well. Use relevant hashtags. Images which demonstrate benefit. Like this post?

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Stop doing short-term digital campaigns

Biznology

Paid media can accelerate the testing by increasing interactions with your content both on and off your site. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How do I know what my audience needs? How do I build content to meet their most pressing needs? How does this help?

The most important part of online video happens before you turn the camera on.

Biznology

If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know. Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Like this post?

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Blockchain, or how everything will change

Biznology

At the same time, it is about to change the way we build the infrastructure that supports the way we interact, our expectations from our interactions with software, and our ability to use the available tools. Blockchain proponents say it will revolutionize many industries   —   again. We’ve seen it before in smartphones, the cloud, and digital disruption. Like this post?

Why brands need a different kind of content.

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This notion is now giving rise to Interactive Content involvement because it is contextual and reciprocal. There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course curricula and incorporating them into their digital marketing programs. Like this post?

Act casual, and write your website content

Biznology

People aren’t interacting with you one-on-one, because for some reason, you’re talking to them from above. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Identify your people and how they talk to you.

15 B2B case studies show how content marketing drives ROI

Biznology

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. 35% say they have a documented content strategy (source: Content Marketing Institute).

Social Media is Like Riding a Bike

Biznology

Like a spider on the web, you’ll also need to build that same sort of connection with your community online, be it through the looser associations you might make through Twitter all the way to the very intimate interactions you can have on Listservs, message boards, and blogs. I get to a point on social media eventually, so hang in there. Oh, and purple. Take A Safety Course. No armor.

5 steps to wrangling your most important social media channels

Biznology

The key with checklists is that they are subject to change based on interactivity and the focus of each social channel. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Identify your most important social channels. That’s it! You’ve got this. Congrats!

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You’re doing a terrible job with search and social

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And, now that form is no longer too expensive for the common man, Google’s beginning to insist that you spend some time getting off your laurels and do a better job of revising that old school textbook that’s decades outdated and come up with something much more compelling: color photos, a nice cover, maybe digital and interactive! You’ve a Chequered Past. Want some proof?

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

RAM is awesome because you get to outsource all of that manual unfollowing, all that click-click-clicking, to a human person who does it for you but you never have to meet ever or interact with. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow or unfollow. Simple.