| | | B2BMarketingSmarts | |  Interactive | 25 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS JULY 13, 2010  3 Great B2B Marketing Ideas I Read in (OMG) Print Media. He uses ‘over the top’ creative dimensional mailers that get decision makers to interact with the marketing and say yes to a face-to-face appointment with sales. They produce interaction — and response — and make a strong brand impression at the same time. Here’s what I learned just this past weekend. The July issue of the U.S. How does this work? | B2BMARKETINGSMARTS MARCH 8, 2010  If B2B marketers do nothing else, they should follow these 9 rules. All interaction should be appropriate to the stage in the buying cycle for that individual prospect. The Sales Lead Management Association recently invited its members to vote for the 50 Most Influential Sales Lead Management Professionals. Jim Obermayer , host and author on the Association’s blog, has been conducting a series of interviews, each featuring one of the “winners.”. | | | | | |
| B2BMARKETINGSMARTS JANUARY 11, 2010  How marketers can help prevent lost sales. Automated nurturing campaigns are great, but, without some human interaction, leads that have progressed further in the buying cycle could be missed. It’s true that one’s own beliefs are built from personal experiences. When it comes to sales, these are mine: I spent eight years selling radio advertising. On one hand, I think sales should do it all. Position. Readiness. | B2BMARKETINGSMARTS JANUARY 5, 2011  For B2B marketing success in 2011 — start with the data. Salesforce Automation (SFA), Customer Relationship Management (CRM), and Point of Sale (POS) are all software solutions created to specifically track interactions and transactions with individual prospects and customers. With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. But that’s not considered a best practice. | B2BMARKETINGSMARTS MARCH 28, 2011  Ideas to help break the B2B automated marketing content barrier. Interactive Games. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Her presentation was “ Learn from Real-World Success: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results.&#. Blog Reprints. Games. | B2BMARKETINGSMARTS SEPTEMBER 19, 2011 3 simple technologies B2B marketers can love. But two Web-based analysis tools, and a tool for interacting with B2B event attendees, may help them be a lot more effective. Has the day come when technology can replace the B2B marketer? think not. AttentionWizard.com is a “Visual Attention Prediction Tool for Landing Pages.&# Technically, it “simulates human vision during the first 5 [.] 3 simple technologies B2B marketers can love. is a post from: B2BMarketingSmarts. B2B Marketing Automation B2B Marketing Best Practices B2B Marketing Landing Pages Offers QR Codes Technology Trade Shows | | | | | | | |
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B2BMARKETINGSMARTS | MONDAY, MARCH 7, 2011  Fun with B2B marketing
This information technology publisher positions itself as a resource for IT information and gets its market to interact with it on a daily basis. B2B Internet Marketing Social Media Generationg Site Traffic Interactive Marketing Marketing Best Practices Marketing Contest IdeasNinety-percent of the B2B marketing copy I write is serious stuff. It addresses a business prospect’s biggest pains and challenges, then offers content or a product solution that shows the path to meeting those challenges and ending that pain. But the subjects and the purpose are all very serious. MORE >> -
B2BMARKETINGSMARTS | THURSDAY, MAY 3, 2012 Take your B2B trade show booth from boring to spectacular.
Guest Post by Daniel Frank A while back in her post “Four quick B2B marketing ideas for a short week,” Susan reported on adding a photo opportunity at trade show booths to get prospects to interact with the booth sales staff and keep visitors around the booth longer. As someone who works with an exhibition [.]. B2B Lead Generation B2B Trade Show Marketing Lead Generation Lead Generation Best Practices Trade Shows MORE >> -
B2BMARKETINGSMARTS | TUESDAY, MARCH 16, 2010  Does your Website fail to deliver these 3 basics?
The way people interact with Websites does not change even if the site is a B2B company with no e-commerce involved (although Amy has reported that experienced visitors interact somewhat differently from novices). Helping a newly formed B2B company create their first Website spurred me to visit dozens of sites in search of examples I could show them from their industry that follow best practices. In the process, I made a sad discovery. Not one followed what I know are the most basic rules of good Web design. The rules are built on the results of this research. MORE >> -
B2BMARKETINGSMARTS | MONDAY, JUNE 25, 2012 B2B interactive social media marketer shocked.
B2B interactive social media marketer shocked. When I checked out the top stories at B2B Marketing Zone I was a bit dismayed. Every story highlighted at the top was about social media. Yes, it’s the hot topic, but on a site that features dozens of B2B blog posts, surely there would be some variety. Moving on to other B2B sites, I [.] is a post from: B2BMarketingSmarts. Integrated Marketing Marketing Channels Social Media B2B Integrated Marketing B2B Marketing Channels Marketing Media MORE >> -
B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 21, 2010 Inbound and Outbound B2B Marketers Have the Same Challenge
Check out Ardath Albee’s Marketing Interactions Blog on “ When Thought Leadership Isn’t &# for insight on how marketers can help make their company a prospect’s trusted resource. As usual, I started my day reviewing various opt-in emails and visiting favorite blog sites. Inbound and outbound B2B marketers may fight over which method is best, but elements in two of the communications I read today reminded me of the big challenge common to both — and that is “control.&#. Then I received an email invite from BtoB Online to attend their Sept. MORE >>
- Learning smart B2B marketing from an industry event invite. B2BMARKETINGSMARTS | MONDAY, MARCH 26, 2012
- The best place to start all B2B marketing efforts. B2BMARKETINGSMARTS | TUESDAY, JANUARY 19, 2010
- Why B2B marketers should know when lead relationships start. B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
- B2B marketing content — 4 important rules. B2BMARKETINGSMARTS | MONDAY, MAY 9, 2011
- To increase B2B marketing response, increase response options. B2BMARKETINGSMARTS | TUESDAY, JUNE 1, 2010
- In B2B marketing and sales, Virginia, there is no Santa Claus. B2BMARKETINGSMARTS | MONDAY, DECEMBER 20, 2010
- How B2B marketers can help overcome the “no budget” excuse B2BMARKETINGSMARTS | WEDNESDAY, MARCH 3, 2010
- Email lead generation — perception vs. reality. B2BMARKETINGSMARTS | MONDAY, DECEMBER 7, 2009
- B2B Marketers — Don’t Go Out Without Your Makeup. B2BMARKETINGSMARTS | WEDNESDAY, AUGUST 18, 2010
- Four ways to keep your B2B marketing Web site from turning away customers. B2BMARKETINGSMARTS | THURSDAY, OCTOBER 21, 2010
- Do today’s B2B marketing messages need to change? B2BMARKETINGSMARTS | WEDNESDAY, MARCH 23, 2011
- B2B Marketing Smarts now part of B2B Marketing Zone B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 4, 2009
- Subject testing: Hate it in the classroom, love it in B2B marketing. B2BMARKETINGSMARTS | MONDAY, JUNE 7, 2010
- Two ideas in 20 seconds. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 14, 2009
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