B2Bbloggers

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Is Pinterest Pointless for B2B Firms?

B2Bbloggers

One of the biggest issues for B2Bs is that maintaining a presence on Pinterest takes time—time to find places to pin, time to organize them, time to interact with other users on the network. But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone?

25 Awesome Twitter Tips

B2Bbloggers

follow major players in your industry and interact with them. Ask questions: Look for ways to build engagement and interaction through Tweets that promote conversation—such as direct questions that ask for responses from followers. Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. Enjoy, Jeremy. CONTENT.

B2B And A Resistance To Video Marketing

B2Bbloggers

You want viewers to interact with you to increase organic search rankings. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting.

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25 Awesome B2B Blogging Tips

B2Bbloggers

Prevent this problem by keeping an eye out for topic ideas any time you are interacting with others in your industry, hearing questions from customers, reading Twitter updates from those in your network, etc. Conclude your posts with questions that invite discussion and interaction from your readers, and then, when people do comment, be sure to respond to them. Overall Guidelines.

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Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Remember, every single interaction creates an impression – positive or negative. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Right?

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube Channel and your YouTube video content. Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

Are you measuring each tweet, blog post or other interaction? You are able to get different metrics such as page views, interactions, quality of posts and detailed insights into your fan base. HootSuite – This tool is an integrated system that allows you interact through different social networks such as Twitter, Facebook and more. Where are prospects coming from? Social media?

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

We recognize the need to be where our customers are interacting with content. Much can be learned from the direction SAP is heading and the focus you have on learning your customers and engaging with them where and how they would like to be interacted with. One of the ways we are delivering on that vision is through interviews with B2B marketers. Enjoy the read. It’s about being real.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

Once you begin interacting with them online in social networks, it is important to make sure both sales and marketing have visibility into the conversations that are taking place. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? How old is it? B2B Blogge

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

If you have a company blog, you need to keep up with it, posting and interacting in a regular manner. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. How can you create a blog that seamlessly matches your website? Formal or informal?

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50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Even the smallest of customer interactions matter, manage every moment. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Return to core messaging.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

You see, the goal is to spread your content as far as possible, though in a very targeted way, based on where and how the defined readership interacts with the content. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. It is by no means exhaustive or all inclusive. Sign up.

Three Views On The Future Of The CMO

B2Bbloggers

Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. It must be a part of your subconscious.

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B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Show this B2B example: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media.  It is important to convey that the opportunity cost of not participating in social media is real, but the bottom line value is in what can be gained from customer interaction and engagement. After all, who else can lead your company down the path to social media success but you?

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How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Webinars will be more interactive, include things like instant polls, widgets, integrated payments and social media capabilities. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars?

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

About The B2Bblogger : Anna Talerico is the executive VP of ion interactive ( @ioninteractive ), the maker of LiveBall, a landing page management platform. Photo Credit: By Doug Geisler (Flickr Creative Commons) Author: Anna Talerico | Website | Twitter Anna Talerico is the executive VP of ion interactive ( @ioninteractive ),the maker of LiveBall, a landing page management platform.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

What if we were to take just a bit more care when interacting with clients? When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. 50 Ways To Make 2011 Rock 2.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

EVOKLarry: Print medium doesn’t allow for the same level of creativity as interactive, nor immediacy of return. NathanRKing: iPad will allow for more interactive ads in digital publications. B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. b2bento: Nowhere!

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

Author: Anol Bhattacharya | Website | Twitter Anol Bhattacharya ( @B2Bento ) is CEO of GetITComms , a marketing and communications consultancy for hi-techand telco’s, where he helps clients in the field of B2Bmarketing, demand generation, lead nurturing, social media strategy& interactive digital media for marketing initiatives and userexperience design. Read the full version here.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

Author: Anol Bhattacharya | Website | Twitter Anol Bhattacharya ( @B2Bento ) is CEO of GetITComms , a marketing and communications consultancy for hi-techand telco’s, where he helps clients in the field of B2Bmarketing, demand generation, lead nurturing, social media strategy& interactive digital media for marketing initiatives and userexperience design. Here are some highlights. Be fun.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

But the participants highlighted the fact that not all customers would want to interact online, some will require personalized attention. Some cautioned that the communities need to be managed and moderated; otherwise the community will lose value: Ron_Hudson : Interaction without direction can lead to a free for all promotional community. What are some of the attributes? Successes?

Three Steps To Create Awesome Product Content

B2Bbloggers

The Point needs to answer exactly one question; what will you do for your customers that makes it worth their time and money to interact with you?  It needs to do so quickly and easily as well. Imagine running a brick and mortar retail shop. You have a big sign out front with a brand name handy, but not necessarily a lot of information. Even more difficult, there are several competitors all readily available on the same street. This is even truer with your company’s website. Some simple things to keep in mind: Capture a visitor’s interest in the first three seconds or they’re gone.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

Chris Brogan’s presentation and my interactions with close to 100 B2B marketers and business owners reaffirmed my belief that B2B social media is just now moving from innovators to early adopters along the adoption curve. B2B social media is not about broadcasting … it is about conversing, interacting, and engaging. But that promise will go unfulfilled without effort.

The Future of Marketing: The Greatest Marketing Challenge of our.

B2Bbloggers

Daily mobile text alerts. 5:30 P.M. - A good friend calls Jessica and invites her to a business association meet-up that night where business celebrities talk live and interact with attendees from far-off locations – using sophisticated streaming technology. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2. 11 P.M.

Professional and Corporate Twitter for B2B – Best Practices.

B2Bbloggers

What are you looking to accomplish? If you manage a corporate Twitter account, do you also maintain a separate “professional you” account? How do you balance the two? How much do you know about your followers? Do they engage with your brand? Who should and should not corporate accounts follow? How to avoid a Twitter burnout? Or is some time away a good thing? How can we help you Make Good Media?

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

The expectation for someone in their 20s is that you will be able to find them on Facebook; you will be able to send them a message and interact with them in that way. The idea that you now have many customers who want to interact with you, and who may have ideas on a daily basis, requires someone owning that community at the company.  You ask them how their kids are. Or Does It? 5.

Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.

B2Bbloggers

Author: Anol Bhattacharya | Website | Twitter Anol Bhattacharya ( @B2Bento ) is CEO of GetITComms , a marketing and communications consultancy for hi-techand telco’s, where he helps clients in the field of B2Bmarketing, demand generation, lead nurturing, social media strategy& interactive digital media for marketing initiatives and userexperience design. What’s your wish list?

Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.

B2Bbloggers

In the same way, someone who has already interacted with you is far more likely to want your next piece of content. We now need to be thinking about a wider ‘Library Marketing’ strategy that looks at the entire content resource in the context of the conversion funnel. Cross-promotion is simply the art of using one goodie to sell another. landing page should lead people to one desired action.

The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.

B2Bbloggers

the behavioral interactions with the content of your website, blog, e-newsletter, etc.) We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? Over the next few Friday’s, I’ll reframe some of those trends and introduce a few new ones that will impact B2B marketing and sales in 2011. What do you think?

B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.

B2Bbloggers

PS  Any good post on landing pages should include a link to Ion Interactive, the landing page gurus.  About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Good point.  message recall. Or Does It? 5.

Is It Time Now For A Chief Marketing Technologist? [#B2BChat]

B2Bbloggers

Author: Anol Bhattacharya | Website | Twitter Anol Bhattacharya ( @B2Bento ) is CEO of GetITComms , a marketing and communications consultancy for hi-techand telco’s, where he helps clients in the field of B2Bmarketing, demand generation, lead nurturing, social media strategy& interactive digital media for marketing initiatives and userexperience design. Follow @B2B_chat for updates.

6 Lead Management Tips | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

thought I would join in the fun and continue his list of 67 lead management tips with six more. Six Lead Management Tips Be extremely careful that your automated lead nurturing messages are for *someone* not *everyone* – (it’s not one size fits all – use your buyer personas and give your messages a personal tone). Be sure your messages are timeless. Listen. Can we get to 100 tips?

The Relationship (r)Evolution

B2Bbloggers

Try it our for yourself – Remember back to some interactions with others that were truly memorable – you will find some incredible acts of selfless service behind those memories. It was a revolution not just of government and people, but of thought, commerce, society and the human condition. What happens when we replace human relationships with technology? Being social is a human need.

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

Author: Anol Bhattacharya | Website | Twitter Anol Bhattacharya ( @B2Bento ) is CEO of GetITComms , a marketing and communications consultancy for hi-techand telco’s, where he helps clients in the field of B2Bmarketing, demand generation, lead nurturing, social media strategy& interactive digital media for marketing initiatives and userexperience design. Random messaging does not work.

Recipes for Great Viral B2B Videos [#B2Bchat]

B2Bbloggers

Author: Anol Bhattacharya | Website | Twitter Anol Bhattacharya ( @B2Bento ) is CEO of GetITComms , a marketing and communications consultancy for hi-techand telco’s, where he helps clients in the field of B2Bmarketing, demand generation, lead nurturing, social media strategy& interactive digital media for marketing initiatives and userexperience design. Follow  @B2B_chat for updates.

Search Engine Marketing and B2B – #B2BChat

B2Bbloggers

And according to a survey by Sapient Interactive, 33% of CMO’s and senior marketing professionals state that Search campaigns deliver the best results, ahead of email (23%) and display advertising (14%). The amount of money companies spend on Search is forecast to double within five years, from $16bn to $32bn between 2009 and 2014, based on a recent study by Forrester Research.