| | | B2B Marketing Traction | |  Interactive | 9 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION DECEMBER 13, 2012  6 New Ideas for Your 2013 Marketing Plan So give them what they want: videos, graphical eBooks or infographics that add value in a dynamic, interactive and colorful way. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. What are you doing? How do you do it? | B2B MARKETING TRACTION OCTOBER 18, 2012  More Marketing Will Be Outsourced in 2013 The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The main benefit cited by the study is increased flexibility while reducing costs. plan is more important than ever. | | | | | |
| B2B MARKETING TRACTION OCTOBER 8, 2012  What is the Right Mix of Full-Time and Outsourced Marketing Staff The survey was done by Harris Interactive and involved 225 HR managers and 2,035 employed adults. A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* The key to managing outsourced marketing staff is to have a plan and schedule that you adhere to. | B2B MARKETING TRACTION MAY 17, 2012  Increase Wallet Share by Engaging Your Customers Interact with them on social media as well as through traditional marketing channels. Increase your “Share of Wallet” through Customer Experience Management and “Trusted Relationships” by Rick Graves, CoreBrand, Interactive Intelligence blog. How can you increase your customer wallet share? Know your customers. Know which customers are profitable. | B2B MARKETING TRACTION SEPTEMBER 30, 2010  What to Do When the Social Media Horse Has Already Left The Barn? But, the nature of social media is that it should be organic, passionate and based on humans interacting. Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. What can the organization do? Let the social media horse run ? Saying, “Stop!” | B2B MARKETING TRACTION MARCH 8, 2012  Do Your Website Visitors Feel Like They’re on Another Planet? Once they’ve landed on your home page, is there a way for them to interact? Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? | | | | | | | |
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B2B MARKETING TRACTION | SUNDAY, MARCH 7, 2010  How Dynamic is Your Marketing Consultant?
took the assessment in 2-3 minutes online, and in short order was served up a 13 page report that allowed me to review my ideal work environment, motivation, communication, interaction with others on my team, task orientation, preferences for taking direction, leadership, sales orientation and learning style. Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. few even stick around to execute the marketing plan. You put time and energy into feelings, people and developing community. MORE >> -
B2B MARKETING TRACTION | MONDAY, OCTOBER 18, 2010  Crticial B2B Marketing Actions for the New Normal
Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Understand the paradigm shift from a seller’s world to a buyer’s world. You can view the SWOT with Actions on one page. Track, measure and analyze results. MORE >> -
B2B MARKETING TRACTION | MONDAY, OCTOBER 18, 2010  Crticial B2B Marketing Actions for the New Normal
Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Understand the paradigm shift from a seller’s world to a buyer’s world. You can view the SWOT with Actions on one page. Track, measure and analyze results. MORE >>
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