Remove interactive

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What is a Content Supply Chain?

Avitage

I turned to the Definitive Guide to Integrated Supply Chain Management, The: Optimize the Interaction between Supply Chain Processes, Tools, and Technologies for some basic definitions of supply […]. What is a Content Supply Chain? The post What is a Content Supply Chain? appeared first on Avitage.

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Learnings From A Content Strategy Hangout

Avitage

My question sought to clarify the meaning of “content that stands out” “Stand out implies high impact design, perhaps interactive, etc. High impact design, interactivity and the like can definitely mean stand out – those are things people often innately respond to.

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Learnings From A Content Strategy Hangout

Avitage

My question sought to clarify the meaning of “content that stands out” “Stand out implies high impact design, perhaps interactive, etc. High impact design, interactivity and the like can definitely mean stand out – those are things people often innately respond to.

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Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals

Avitage

Donna Tuths, global managing director, content services at Accenture Interactive, is the author of the report. This report should help. It’s also an important resource to share with your executive management, including your CEO. “The problems marketers are pointing out are symptoms of a broader issue.

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How Do Audiences Assess Your Marketing Content?

Avitage

The Scenario AlignMeeting is a new, interactive, online sales meeting platform from AlignRevenue. Principle being applied: it’s easier to criticize someone else’s content than our own. But maybe there are lessons we can all learn from this experience. Their target users are B2B inside sales reps and managers.

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How Content Operations Can Create Marketing and Selling Breakthroughs

Avitage

With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations—skilled people, efficient processes, and supportive technology—in a position to enable brands to not just connect with customers but also shape their interactions.

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Need Better Content? Define Your Use Case Requirements

Avitage

From Wikipedia: A use case is a list of steps, typically defining interactions between a role and a system, to achieve a goal. More importantly, what can you do differently to get your needs met? Define Your Content Use Case Requirements What’s a use case? Use case driven development is a key characteristic of process models.

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