Anything Goes Marketing

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Other goals to keep in mind is to encourage the new subscriber to open and read future emails but encourage as well as interacting with you in other channels that they may not have known about. By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. At times, marketers set these up and then forget about them.

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. The new visitor can either be satisfied with just reading the interaction or even add a comment themselves. The excitement of watching an interaction in an area of interest just like on blogs makes this extremely exciting. This is simply brilliant.

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Overall, I’ve always felt that they cared about my business when I interacted with them which is more than I can say for the other “big 3”. Late last year Canada finally agreed to open up competition on mobile carriers and it’s been a breath of fresh air. Enter Wind Mobile into the picture. Here’s the good part – besides the cost savings we enjoy, the story gets better. Chad H.

Wake up and Send More Email

Anything Goes Marketing

Start thinking about what you can do to increase the number of quality interactions that you can have with your database via email. Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. See: Ready to Welcome Your New Leads?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

The interactivity described above is part of a trend in B2B marketing which is focusing more on the ongoing conversation with prospects and customers rather then a one-off batch and blast approach. As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. keep reading. Other advantages? know I do.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Ardath Albee at Marketing Interactions stresses that a common definition of what the customer is looking for will help bring together the various strategies and tactics that are being deployed by individual marketing and sales groups. It's time to get a grip and at least know that you are not alone. What I like about Brian Carrol's post is the give and take. He doesn't pull any punches.

Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

You can make this email more interactive by using dynamic content based on the subject matter of the email. I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". This is a great one that focuses on B2B lead generation. Really? don't think you knew that! It's pretty obvious that we all hate filling out a form. Now what? Chad H.

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

Because the interaction is personal and shows that you, the customer is rewarded for being a customer and that Starbucks cares about its customers (if only they could fix their line ups!). I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Why is this so funny? We all hate waiting.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

USA Today is Web 2.0. OK

Anything Goes Marketing

Interactive Features Keep 'em Coming Back : If you and your spouse want to have your own celebrity name like Bennifer or Brangelina, check out the Celebrity Couple Name Maker. (My wife Allie didn't mind "Chadlie"). These type of interactive elements that ask for user input keep people coming back to your website. and does it successfully, look no further then USA Today. theme. Chad H.

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

only really applies when the public is interacting with your company and the conversation is ongoing. is the ability for people to interact with other people and not just have a site or feed where the conversation is flowing in one direction. The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. savvy.

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Allow me to engage and interact with your product! The effect here is to build one interactive experience on another. Tags: interactive marketing , integrated marketing , online marketing , lexus rx. Chad H.

Viral Marketing in B2B - It Works!

Anything Goes Marketing

It's Time to get Interactive. If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers.

IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone. If you've been on IBM's site lately, you may have noticed a new feature. You can see it here. Picture this - you're an IT Systems Architect and you need to buy a new blade server today. How can you use this time productively? You go Blue! What do you think?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Why I Use Twitter

Anything Goes Marketing

The interaction that is achieved on Twitter is the engine the drives it. While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). hope that you find this useful. I'll start off with why I use Twitter and write a follow up post on my strategies for managing it. Why do I Twit? It seemed cool and cutting edge. I'm in the loop. People respond to me. Chad H.

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

You're interacting with rabbits and other animals. Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's a great product. It's funny! It hits its target market. Chad H.

CNN - User generated content at its best?

Anything Goes Marketing

UGC has three main goals: Encourages continued web traffic by providing an interactive medium for consumers. At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say. CNN has jumped on the UGC train as well with its new CNN Exchange. Makes CNN more human. Thoughts? opinions? Chad H.

Landing Page Strategies and Lead Qualification

Anything Goes Marketing

As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction. What I've been seeing lately is the ability for marketing databases to interact with data repositories. This type of back-end lead qualification can save your company a tremendous amount as there is no human interaction necessary and your company can focus on those leads that are a good fit for your company. What does that mean?

Old Spice, New Marketing Strategy

Anything Goes Marketing

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. This follows the interactive philosophy of blogs which allows people to post information and others to respond. Tags: old spice , blog marketing , seth godin , b2b , b2c , experience old spice , interactive marketing , tony stewart. How are they doing it? The Old Spice Experience Old Spice has created a few sites to take note of. The first site is a microsite called Experience Old Spice (a nice play on words). like it!

Is Your CRM Naked?

Anything Goes Marketing

Tags: CRM , sales process , Marketing Interactions.

Free Online Marketing Tools for Marketers

Anything Goes Marketing

Calculate marketing ROI with the Marketing Lead Calculator : Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh. Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. In addition, you can see the additional paid search terms that competitors purchased and how much they are spending on paid search. This stuff is gold! Chad H.

Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Blogs of course silly rabbit! Why blogs?

Lead generation using white papers

Anything Goes Marketing

Update 11/19/2006: Check out the blog: Marketing Interactions. How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. He has a number of resources that you can have a look at as well. Do you think that adding white papers to your business blog is a good idea? That seems to be successful.

B2B 2

Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Anything Goes Marketing

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. It's pretty crazy how popular internet advertising is and how much it continues to grow. According to a recent study internet ad revenue is up 37% over the first half of last year. Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). What does this all mean? What can you do?

Why B2B websites fail

Anything Goes Marketing

In terms of lead generation, get an email from their first interaction and then follow this up with an email that contains information or an offer that is directly related to what they came to your site about. B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. He believes that companies shouldn't place a web form in front of evry demo or whitepaper. Brian states: You'll do better by thinking of lead generation as a process of micro-conversions that slowly build a prospect profile over time. You can just sign up on your own.

The worst Fortune 500 blogs - Part I

Anything Goes Marketing

Blogs are suppossed to be interactive but could you leave comments? Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic. The worst part is that seems just a part of EDS' regular website. Chad H.

Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said." Technorati tags: B2B , e-newsletter , online marketing , blogs

Video Blogs - What the ()#%?

Anything Goes Marketing

Great use of integrated marketing by combining viral marketing, download ring tones, interactive games etc. Just when I start to get a handle on the whole blog thing, they come up with video blogs. never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net. Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ". Very cool stuff - but expensive I'm sure!!

Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

Demographic: Mostly B2B but geography is key in B2B -Psychographic: "Interests, Attitudes and Opinions (IAO)" He claims that you can gather this type of data from surveys, polls, preference forms and other sources (offers, call centres interactions). Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. Before you go off saying "Where the &^$# do I even begin and how am I going to do this?", It's time that marketers "took back the night". We'll see what happens!

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content? ADP, the well-known payroll and HR services firm, knows the value of interactive content well.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! Filed under: News , Uncategorized Tagged: B2B marketing , business challenges , Customer experience , innovative marketing technologies , interactive marketing , Kaon , Kaon Interactive , sales enablement , SBANE , SBANE New England , SBANEInnovation. This year has been no exception.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Two-Way Interaction.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised. Get the Guide.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It’s these issues with static, traditional content marketing that make interactive marketing so exciting. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Attending Interact gives me the opportunity to connect with industry professionals, learn new ways to be an effective marketer, and talk through my ideas with people who share my same passion for marketing automation.”. Brianna Dinsmore, Sr.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below. Content loading. Content Marketing