Remove interactive

Anything Goes Marketing

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How do you allow prospects to get closer to your product?

Anything Goes Marketing

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Allow me to engage and interact with your product! The effect here is to build one interactive experience on another. Call it web 2.0

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction. Therefore a phone number may not be needed if someone is registering to receive your newsletter.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

It's Time to get Interactive. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. I would definitely have a look and think about ways that you can make your site more interactive and think about ways in which you can engage and interact with your target market.

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HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. The new visitor can either be satisfied with just reading the interaction or even add a comment themselves. Typically the item that is being discussed is one that both the author and commenter are passionate about.

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Old Spice, New Marketing Strategy

Anything Goes Marketing

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information.

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USA Today is Web 2.0. OK

Anything Goes Marketing

Interactive Features Keep 'em Coming Back : If you and your spouse want to have your own celebrity name like Bennifer or Brangelina, check out the Celebrity Couple Name Maker. (My These type of interactive elements that ask for user input keep people coming back to your website. My wife Allie didn't mind "Chadlie").

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Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending.