jocebrown : Social's big impact in B2B marketing will be in how you interact with customers and develop advocates and relationships - Laura Ramos #EE09 stevewoods : Thought leadership and credibility, NOT community size are main drivers of why ppl engage in online communities - @lauraramos at #EE09 chadhorenfeldt : Track social media engagement, not ROI @lauraramos #EE09 edthewebguy : #ee09 steve woods - if facebook was a country it would be the 4th most populous rhonda : #EE09 It's not about controlling the message it's about getting information out there. Because it’s real. Chad H. MORE >>

Demographic: Mostly B2B but geography is key in B2B -Psychographic: "Interests, Attitudes and Opinions (IAO)" He claims that you can gather this type of data from surveys, polls, preference forms and other sources (offers, call centres interactions). Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. Before you go off saying "Where the &^$# do I even begin and how am I going to do this?", It's time that marketers "took back the night". We'll see what happens! MORE >>

On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said." Technorati tags: B2B , e-newsletter , online marketing , blogs MORE >>

Great use of integrated marketing by combining viral marketing, download ring tones, interactive games etc. Just when I start to get a handle on the whole blog thing, they come up with video blogs. never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net. Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ". Very cool stuff - but expensive I'm sure!! MORE >>

You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Blogs of course silly rabbit! Why blogs? MORE >>