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Interview with Ardath Albee, CEO of Marketing Interactions

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Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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Basis for controlling your customer brand experience: Content gates – by capturing critical telemetry and by delivering meaningful buying-journey content – enable us to deliver a strong, differentiated, multi-channel brand experience to prospects and customers through Web personalization, app interactions, email, SMS, event invites, etc.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

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The core design principle for creating a Perpetual Growth Engine is to design GTM programmatic interactions that are two-way and adaptive. It is scaling this interaction across all customers and journeys. ” It also requires tight integration between Demand Process layers.

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Customer Experience (CX) Vs. Demand Experience (DX): Why CX Is an Outdated Prologue for Optimizing Go-to-Market (GTM) Execution

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Customer Experience (CX) defines the quality of a customer’s interaction with a given product or service, as well as the adjacent service and support around this product or service. It defines their customer journey through the lens of the information requests, the stakeholder and engagement channel interactions and the buying phases.

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Five Signs You Aren’t Getting the Most Out of Your Chat Tool

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Instead, chat should drive revenue by acting as an interactive channel that you use to nurture your buyers through the funnel. It should be listening to questions and replying with helpful answers, routing leads to the appropriate next step with each interaction. Your sales reps aren’t leveraging the intel gained in chat interactions.

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Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App

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The company says its AI platform can now pull insights from sales interactions and populate the Rhythm workflow for sellers to take action. In addition, the company has updated its Conversations product, its call recording and transcription offering.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

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And for many B2B companies, they are struggling to do so without live interactions, especially events. Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Enable multi-channel orchestration of interactions and dialogue.