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| Page 1 of 57 | Previous | Next | ACHIEVE MARKET LEADERSHIP NOVEMBER 10, 2011  6 Ways That Facebook is Better Than LinkedIn for B2B Marketing InteractiveIn my recent blog, originally published on Social Media B2B , I discussed how we work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. It’s designed for business. People use it only for business. To post a job. | ACHIEVE MARKET LEADERSHIP DECEMBER 18, 2012  3 Potent Ways to Use Social Media in Sales InteractiveI recently came across an article that offers a good quick overview of social selling. While it While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Engaging. Check out the full article here. | | | | | |
| | | ACHIEVE MARKET LEADERSHIP SEPTEMBER 7, 2012  The Best and Worst Times to Post on Social Media InteractiveWe recently discovered this infographic illustrating the best and worst times for your social media networking–based on internet users on a whole. Does your engagement align with this chart or do your analytics (assuming you’re tracking) say differently? Check out the full article here. | ACHIEVE MARKET LEADERSHIP DECEMBER 13, 2012  100 Fascinating Social Media Statistics and Figures From 2012 InteractiveWe recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. | ACHIEVE MARKET LEADERSHIP AUGUST 20, 2012  Emerging Social Media Trends In 2012 Social Media will move towards focus on interactivity. InteractiveFive emerging trends you can expect to see this year in social media: . Social Media will move from acquisition to quality of acquisition. Social Media & integrated marketing. Social Media & employees. Social Media analytics & Attribution. How have your marketing strategies adapted to these trends? | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | WEDNESDAY, OCTOBER 7, 2009  Social CRM and You
How do you (a small number of people) successfully interact with the community participants (hopefully, a large number of people)? successful SCRM scenario includes a few of the following: Peer to peer and person to company interaction. InteractiveSocial CRM is coming and has potential to completely change the insights and influence you can have on the success of your company, products and brands. Oh, and your personal success as well (assuming it’s tied to the success of your company, products and/or brand). SCRM can be thought of as a better way to manage a community. MORE >> -
ACHIEVE MARKET LEADERSHIP | MONDAY, FEBRUARY 28, 2011 YouTube for B2B Marketing – Really?
InteractiveWe help many companies with marketing and social media strategy. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel. . They express many concerns: What’s the ROI? Isn’t it for consumers and not B2B? We see the value of video, but why YouTube specifically? Most people agree that video is becoming important to B2B. For example: Video can engage your audience better than other media. Studies show decision-makers want to watch, not read. So, why a YouTube channel if you have videos on your website? Let me know! MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, OCTOBER 10, 2012 For Social Media Buy-in, Lead with the “Why”
InteractiveWe recently came across an HBR article that says traditional marketing and advertising leads with the ”what”, followed by the “how” and if you’re lucky will take you to the “why” Science now shows that you” get better responses leading with the “why” So, why should companies and their executives buy into social media marketing? Ulitimately because consumers want to know why they should they trust you before they’ll buy what you’re selling. Read the article in it’s entirety here. MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, SEPTEMBER 2, 2009 Gamer 2.0 - Exploring the use of Gaming, Community and Social Media
New Gaming Experiences: Gamers want experiences that are deeply customizable and interactive. InteractiveGamer 2.0, Exploring the use of Gaming, Community and Social Media. View more documents from Karen OBrien. I’ve been watching the gaming space go social over the past few years and have been fascinated by how dramatically things are changing and evolving. The gaming industry has taken a hit during the economic downturn – many publishers finding for the first time in many years that they either have a mega-hit or a dog of a title. MORE >> -
ACHIEVE MARKET LEADERSHIP | TUESDAY, OCTOBER 20, 2009  The Importance of Ratings & Reviews in an Augmented Reality
InteractiveAs augmented reality applications continue to appear, many marketers and technologist ponder the endless implications of this new technology. Currently, developers are using AR to develop applications for a variety of uses such as: Finding directions. Gaming or entertainment. Browsing physical landscapes. Identifying objects. Location based communication. The most practical use for AR comes from apps such as Yelp or Bionic Eye. These AR apps help users identify locations based on informational overlays that may contain distance, pictures, brand images, direction etc. MORE >>
- The Social Web, Taking it Personally ACHIEVE MARKET LEADERSHIP | WEDNESDAY, NOVEMBER 11, 2009
- Is Social Media Missing from Your Competitive Intelligence ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 17, 2010
- Viewing Social Media Audits as a New Standard Practice ACHIEVE MARKET LEADERSHIP | MONDAY, SEPTEMBER 27, 2010
- 5 social media mistakes to avoid in the New Year ACHIEVE MARKET LEADERSHIP | WEDNESDAY, DECEMBER 12, 2012
- How to Triple Your YouTube Video Views With Facebook ACHIEVE MARKET LEADERSHIP | WEDNESDAY, DECEMBER 5, 2012
- 15 Common Mistakes In Social Media Marketing ACHIEVE MARKET LEADERSHIP | FRIDAY, AUGUST 17, 2012
- 8 Ways to Increase Social Media Interaction SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
- 3 Ways Interactive Content Can Boost Email Performance IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 20, 2013
- Real-Time Interaction Management: 9 Alternatives to Pure Offers CROSS-CHANNEL CONVERSATION | TUESDAY, MAY 29, 2012
- Interview with Ardath Albee, CEO of Marketing Interactions ANNUITAS GROUP | THURSDAY, FEBRUARY 9, 2012
- 10 Marketing Pairings That Go Together Like a Steamy Summer Romance ACHIEVE MARKET LEADERSHIP | TUESDAY, JULY 3, 2012
- What Makes A Successful Social Executive? ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JUNE 6, 2012
- Essential Social Media Cheat Sheets ACHIEVE MARKET LEADERSHIP | THURSDAY, JULY 12, 2012
- Five Ways to Engage Twitter Followers ACHIEVE MARKET LEADERSHIP | MONDAY, AUGUST 27, 2012
- 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 23, 2012
- The Evolution of Business Video ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 9, 2012
- 7 Tremendous Ways To Promote Your Content On LinkedIn ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 13, 2012
- Making the Case for Google+ ACHIEVE MARKET LEADERSHIP | THURSDAY, JULY 12, 2012
- Are Facebook Promoted Posts Less Effective Than Ads? ACHIEVE MARKET LEADERSHIP | THURSDAY, JUNE 21, 2012
- Ten Ways To Be Retweetable ACHIEVE MARKET LEADERSHIP | TUESDAY, SEPTEMBER 11, 2012
- The 10 Biggest Social Media Lies ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 30, 2012
- The Death Of SEO: The Rise of Social, PR, And Real Content ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 27, 2012
- 5 Insights into Global Social Media in 2012 ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JULY 25, 2012
- What Not to Do With Your Online Presence in 2013 ACHIEVE MARKET LEADERSHIP | TUESDAY, FEBRUARY 5, 2013
- The New SEO Rules in a Content Marketing World ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 10, 2012
- The 10 Twitter Commandments ACHIEVE MARKET LEADERSHIP | THURSDAY, SEPTEMBER 20, 2012
- Generating Social Gravity ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 4, 2012
- Are Your Facebook Fans More Likely to Purchase Your Products Or Services? ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 19, 2012
- A Look At the Social Landscape ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 17, 2012
- Expected Rise In Google+ Marketing Activities ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 9, 2012
- Creating Great Communities ACHIEVE MARKET LEADERSHIP | MONDAY, AUGUST 24, 2009
- What is an Interactive White Paper? THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
- Applying “The Tipping Point” Principles to Mobile Internet Strategy ACHIEVE MARKET LEADERSHIP | MONDAY, JUNE 23, 2008
- Embracing Digital Customer Interaction INSIGHTIQ BLOG | THURSDAY, NOVEMBER 3, 2011
- 1,600 SXSW Speakers, Three Twitter Lists IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 26, 2011
- Oracle Real-Time Decisions Empowers Business Users CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
- The Social Media Email Signature WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 18, 2008
- Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
- IBM Interact Adds Interactions to Enterprise Marketing Management CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 18, 2013
- When are Interactive White Papers best used in the sales & marketing process? THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
- The Microsite Effect on Lead Generation B2B MARKETING BLOG | MONDAY, NOVEMBER 7, 2011
- PR and Blogging Outreach: Macro Issues WEBMARKETCENTRAL | FRIDAY, AUGUST 10, 2007
- PR and Blogging Outreach: Practical Tips WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 4, 2007
- Blogger Outreach for PR - Worst Practices WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 25, 2008
- How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper? THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
- Social Media Truths in B2B Marketing B2B MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- A Better Way to Go Mobile – Interactive White Paper (powered by Alinean) THE ROI GUY | TUESDAY, MAY 15, 2012
- Interactive Political Campaign Advertising - Obama Romney 2012 DIGITAL VOICES | FRIDAY, NOVEMBER 2, 2012
- Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012
- Rules of Engagement: 5 tips to ensuring potential clients engage with your Website B2B MARKETING BLOG | THURSDAY, MAY 3, 2012
- 12 Photos from SXSW Interactive IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 13, 2012
- The 3 big social media questions BEYOND | MONDAY, AUGUST 17, 2009
- Driving Direct Sales with Social Media ACHIEVE MARKET LEADERSHIP | FRIDAY, NOVEMBER 30, 2012
- Viral marketing: the pandemic is over BEYOND | FRIDAY, AUGUST 21, 2009
- 5 Ways to Use B2B Social Media to Improve Content Sharing ACHIEVE MARKET LEADERSHIP | WEDNESDAY, SEPTEMBER 5, 2012
- Mobile Drives Adoption Of Social Media In 2012 ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 3, 2012
- Swyft Offers Low-Cost Interaction Management Software as a Service CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
- Nine Surefire Ways to Make Your Blog Fail ACHIEVE MARKET LEADERSHIP | THURSDAY, NOVEMBER 8, 2012
- Don’t be Anti-Social B2B MARKETING BLOG | MONDAY, MAY 9, 2011
- Mobile Marketing Trends ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 5, 2012
- New Edutainment options for B2B websites (part 1) B2B MARKETING BLOG | FRIDAY, AUGUST 24, 2012
- The Social Media Networking Marathon ACHIEVE MARKET LEADERSHIP | THURSDAY, MARCH 29, 2012
- A preview of the first interactive iPad Book — and marketing innovation GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MAY 6, 2011
- Social and Interactive CRM: the Core of a Customer-Centric Business CONVERSIONATION | SUNDAY, MAY 22, 2011
- Social Interaction Designers are gunning for your website GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 14, 2010
- Was Social Media Your Weakest Link in 2009? B2B MARKETING BLOG | FRIDAY, DECEMBER 11, 2009
- Why Google+ Matters to Business ACHIEVE MARKET LEADERSHIP | MONDAY, MARCH 26, 2012
- Out with the old, in with the… B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 30, 2009
- The Marketing Technologist: Time has Come! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
- Online video ads for the visually literate society – Rich Media is becoming “richer” B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
- 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC] HUBSPOT | FRIDAY, DECEMBER 16, 2011
- Ho, Ho, Ho! We have our tablets, so let’s go! B2B MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
- Which Social Platform Do You Find Best for Interaction? [POLL] TOMORROW PEOPLE | TUESDAY, NOVEMBER 27, 2012
- Best Interactive PR Articles and Blog Posts of 2009 WEBBIQUITY | MONDAY, APRIL 5, 2010
- Interaction Analysis as a Leading Indicator of Funnel Conversions MODERN B2B MARKETING | MONDAY, MAY 6, 2013
- You want creative website copy…really? (Part I) BUYEROLOGY | WEDNESDAY, SEPTEMBER 21, 2011
- Pegasystems Buys Chordiant to Help Coordinate Customer Treatment Decisions CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 18, 2010
- Steps Social Media Can Take to Become Social CRM ACHIEVE MARKET LEADERSHIP | FRIDAY, APRIL 20, 2012
- The History of #SXSW [Infographic] IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 2, 2011
- Interesting Google+ Case Study ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012
- Case Study: Concur Travel Management and Expense System Interactive White Paper THE ROI GUY | WEDNESDAY, APRIL 18, 2012
- You want creative website copy…really? (Part II) B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice ACHIEVE MARKET LEADERSHIP | MONDAY, JULY 16, 2012
- The 3 Essential Elements Of Successful Content Marketing ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 6, 2012
- CMOs of Cisco, Adobe, and SAP Discuss Leading a Social Transformation. and a Few Surprises ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JUNE 20, 2012
- What Makes a News Tweet Popular ACHIEVE MARKET LEADERSHIP | MONDAY, JUNE 18, 2012
- Huge Metrics Edge with Google Analytics Social Reports ACHIEVE MARKET LEADERSHIP | FRIDAY, MAY 25, 2012
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