interactive 
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APRIL 10, 2024
eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. He downloaded our “Introduction to Email Marketing” guide, but never interacted with any of our subsequent nurture programs.
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NOVEMBER 29, 2023
To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction. Senders with consistently low engagement rates may find their emails filtered out of the primary inbox.
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DECEMBER 9, 2023
Or interact with us in some other way? In this scenario, we wanted to speak to their specific interest in our automated programs, but this required understanding how they entered our database. Did they download an eBook? Attend a webinar?
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OCTOBER 4, 2023
By tracking how your audience interacts with your forms on a day-to-day basis, you gain valuable insights that can shape your marketing strategy. Behavior paths provide a comprehensive view of how recipients navigate through your emails, interact with forms, and peruse your website.
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NOVEMBER 15, 2023
Marketing automation can also help with lead scoring by assigning scores based on a prospect’s interactions with content. If so, you might consider adopting sales enablement tools, such as marketing automation. Leads with higher scores are prioritized, making it far easier for sales teams to hit goals.
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FEBRUARY 16, 2024
And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). Focusing on nonaction prospects is an underrated strategy, and here’s why: It’s not always about the actions prospects take; sometimes it’s about the actions they don’t take.
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SEPTEMBER 25, 2023
You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. (And by magic, we mean smooth handoffs.) A solid CRM – MAP integration requires two-way communication.
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