Remove interactive

The Forward Observer

article thumbnail

The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

article thumbnail

The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.

article thumbnail

The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction. Best-selling leadership author and business growth consultant Scott K.