Manage, Monitor, and Merge Data-Driven Sales Metrics
Lattice
OCTOBER 24, 2018
You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and …
interactive Lattice
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In the Land of AI, Context is King
Lattice
OCTOBER 4, 2016
Sales reps can use this interactive dashboard to identify what to sell next. The new capabilities include: Whitespace Tracker: This dashboard will show which products a particular account already purchased and how much of that product, along with which products haven’t been purchased.
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Smiling’s our Favorite – Happy Holidays from Lattice
Lattice
DECEMBER 18, 2015
Interactions between the two teams have become tense and painful. As told by Buddy the Elf: You realize you have a problem. Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. Clearly you need to fix the problem.
Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
Perhaps include interactive elements in that nurturing campaign that allow your leads to ask questions directly. Many retargeting technologies allow you to display ads to leads that have interacted with certain contact (example: “high scoring” emails mentioned above in the Nurturing Campaign section).
From 50 to 5,000 to 5 Million!
Lattice
MARCH 22, 2016
Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. They bring several capabilities to bear. 360 Degree view of your prospects and customers.
From 50 to 5,000 to 5 Million!
Lattice
MARCH 21, 2016
Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. They bring several capabilities to bear. 360 Degree view of your prospects and customers.
Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
What’s more, marketing is involved the whole time with a combination of human and online interactions. New research from SiriusDecisions indicates that B2B buyers say a sales rep from their winning vendor is involved from the start 49-67% of the time.
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