Interactive - B2B Marketing Zone

ACHIEVE MARKET LEADERSHIP NOVEMBER 10, 2011 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing InteractiveWe often get the question about investment in LinkedIn vs. Facebook. It’s designed for business. People use it only for business. MORE >>	ACHIEVE MARKET LEADERSHIP OCTOBER 7, 2009 Social CRM and You How do you (a small number of people) successfully interact with the community participants (hopefully, a large number of people)? Interactive MORE >>	RECENT POSTS MAY 16, 2012 \| THE ROI GUY Value-Focused Content Marketing a Requirement MAY 16, 2012 \| SALES CHALLENGER Once a Star Coach, Always a Star Coach? MAY 15, 2012 \| GROW - PRACTICAL MARKETING SOLUTIONS If you do just one analysis for your business… MAY 15, 2012 \| BLUE FOCUS MARKETING 7 Personalities of a Social Executive MAY 15, 2012 \| MODERN B2B MARKETING Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan MAY 15, 2012 \| WEBBIQUITY Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
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ACHIEVE MARKET LEADERSHIP MARCH 4, 2009 Social Media Analytics: Radian6 InteractiveAnalyzing data is important in every aspect of marketing in order to fine tune programs and enhance market penetration. In the world of social media, this is a bit of a struggle. Time to discovery - results are FAST! Usually real-time or max 30 min for a really broad query. Ability to drill down in queries. MORE >>	ACHIEVE MARKET LEADERSHIP JULY 14, 2008 Lessons Learned from a Microblogging Un-Conference InteractiveI have been Tweeting on Twitter for awhile and I really enjoyed a recent session on Microblogging and Twitter: who’s using Twitter and for what purpose? What is the business value of use cases? Some current uses of Twitter from the group: Drive Traffic to other web content - such as blogs, announcements, articles, etc. MORE >>	ACHIEVE MARKET LEADERSHIP JUNE 5, 2008 What Flavor of Web Strategist Do You Need? InteractiveI’ve been working in web for 12 years now - I built my first community strategy for a client in 1996. MORE >>	ACHIEVE MARKET LEADERSHIP FEBRUARY 27, 2008 Have Enterprises Fully Embraced Social Media Yet? InteractiveIn answer to the question in my blog title, I would contend that Enterprises have adopted social media and in fact could be considered an early adopter in some sense. Now before we get into an up-roaring debate about this, let me explain my theory. Is this sounding familiar? Is it really emerging, new, risky and unfamiliar? MORE >>
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ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 4, 2012
Generating Social Gravity

How do your interactive marketing plans align with this concept? InteractiveInteresting article based on the new model of Pull marketing vs. Push marketing. Three Three steps to assist with shifting your Push to Pull and creating your own social gravity. View the full article here. MORE >>

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ACHIEVE MARKET LEADERSHIP | MONDAY, FEBRUARY 28, 2011
YouTube for B2B Marketing – Really?

InteractiveWe help many companies with marketing and social media strategy. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel. . They express many concerns: What’s the ROI? Isn’t it for consumers and not B2B? We see the value of video, but why YouTube specifically? Let me know! MORE >>

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ACHIEVE MARKET LEADERSHIP | WEDNESDAY, SEPTEMBER 2, 2009
Gamer 2.0 - Exploring the use of Gaming, Community and Social Media

New Gaming Experiences: Gamers want experiences that are deeply customizable and interactive. InteractiveGamer 2.0, Exploring the use of Gaming, Community and Social Media. View more documents from Karen OBrien. Gamers are demanding social experiences within games and a new wave of social gaming companies are stepping up to the plate. MORE >>

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ACHIEVE MARKET LEADERSHIP | TUESDAY, OCTOBER 20, 2009
The Importance of Ratings & Reviews in an Augmented Reality

InteractiveAs augmented reality applications continue to appear, many marketers and technologist ponder the endless implications of this new technology. Currently, developers are using AR to develop applications for a variety of uses such as: Finding directions. Gaming or entertainment. Browsing physical landscapes. Identifying objects. MORE >>

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ACHIEVE MARKET LEADERSHIP | WEDNESDAY, NOVEMBER 11, 2009
The Social Web, Taking it Personally

InteractiveAs we rapidly approach 2010, it’s hard not to consider the implications of social media’s banner year: 2009. Brands continue to adopt social media marketing practices just as fast as populations join social networks and utilizes social media sites. Corporations look to scale. Social business becomes serious play. MORE >>

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Viewing Social Media Audits as a New Standard Practice ACHIEVE MARKET LEADERSHIP | MONDAY, SEPTEMBER 27, 2010
Is Social Media Missing from Your Competitive Intelligence ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 17, 2010
A preview of the first interactive iPad Book — and marketing innovation GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MAY 6, 2011
Expected Rise In Google+ Marketing Activities ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 9, 2012
PR and Blogging Outreach: Practical Tips WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 4, 2007
Blogger Outreach for PR: The Importance of Follow-Up WEBMARKETCENTRAL | THURSDAY, APRIL 24, 2008
Blog Pitches - Good, Bad and Ugly WEBMARKETCENTRAL | MONDAY, JUNE 9, 2008
How to Get Bloggers to Write About You WEBMARKETCENTRAL | WEDNESDAY, JULY 16, 2008
B2B Websites Not Effective - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 5, 2006
3 Reasons to Love PitchEngine for Social Media Releases WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 10, 2009
Collaboration Marketing - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, AUGUST 10, 2006
PR and Blogging Outreach: Macro Issues WEBMARKETCENTRAL | FRIDAY, AUGUST 10, 2007
PR Through Bloggers WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 6, 2007
Blogger Outreach for PR - Worst Practices WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 25, 2008
Stimulate Prospect Interactions MARKETING INTERACTIONS | THURSDAY, MARCH 26, 2009
Brand guidelines not fit for purpose BEYOND | TUESDAY, SEPTEMBER 15, 2009
8 Ways to Increase Social Media Interaction SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
Buyer Interaction Shapes Buyer Experience Design BUYEROLOGY | MONDAY, OCTOBER 25, 2010
Twitter-ing CEOs: What is the benefit for busy execs? ACHIEVE MARKET LEADERSHIP | MONDAY, SEPTEMBER 8, 2008
Interview with Ardath Albee, CEO of Marketing Interactions ANNUITAS GROUP | THURSDAY, FEBRUARY 9, 2012
Best Interactive PR Articles and Blog Posts of 2009 WEBBIQUITY | MONDAY, APRIL 5, 2010
Oracle Real-Time Decisions Empowers Business Users CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
The Social Media Email Signature WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 18, 2008
Scrum Marketing - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, OCTOBER 28, 2005
Swyft Offers Low-Cost Interaction Management Software as a Service CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
1,600 SXSW Speakers, Three Twitter Lists IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 26, 2011
What is an Interactive White Paper? THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
Social and Interactive CRM: the Core of a Customer-Centric Business CONVERSIONATION | SUNDAY, MAY 22, 2011
The Microsite Effect on Lead Generation B2B MARKETING BLOG | MONDAY, NOVEMBER 7, 2011
Social Intentions Are Not Enough - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 18, 2008
B2B Websites Tell Disjointed Stories - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 30, 2008
Customer Satisfaction Is the New Mainstream ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 10, 2012
Mobile Marketing Trends ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 5, 2012
Proof Customer Experience Impacts Your Business - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, OCTOBER 7, 2008
7 Reasons Every Business Needs to be on Twitter WEBBIQUITY | WEDNESDAY, FEBRUARY 10, 2010
Maslow and Marketing - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, MARCH 16, 2006
You want creative website copy…really? (Part I) BUYEROLOGY | WEDNESDAY, SEPTEMBER 21, 2011
Out with the old, in with the… B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 30, 2009
Iron Mountain Cost Savings Advisor Interactive White Paper THE ROI GUY | TUESDAY, NOVEMBER 29, 2011
Don’t be Anti-Social B2B MARKETING BLOG | MONDAY, MAY 9, 2011
Was Social Media Your Weakest Link in 2009? B2B MARKETING BLOG | FRIDAY, DECEMBER 11, 2009
Finding and Engaging Your Target Audience with Social Media Campaigns ACHIEVE MARKET LEADERSHIP | FRIDAY, MARCH 30, 2012
Content without a goal is unemployed - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JULY 21, 2008
Don't They Know Who You Are? Why Reputation Management is Critical WEBMARKETCENTRAL | MONDAY, JANUARY 5, 2009
What Sales Wants from Your Sales Portal - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, JULY 1, 2008
Revamping Your B2B Website - Marketing Interactions MARKETING INTERACTIONS | MONDAY, NOVEMBER 26, 2007
Engagement - Just another metric? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 13, 2007
Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration THE ROI GUY | FRIDAY, OCTOBER 21, 2011
Blogs that Make Me Think - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, JULY 6, 2007
Whos Your Target Market? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, AUGUST 28, 2008
Why the volume and quality of interactions with customers has to pass for social media ROI CHRIS KOCH | FRIDAY, JANUARY 22, 2010
The Marketing Technologist: Time has Come! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
Success Stories are Sales Tools - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, JULY 18, 2008
The Customer Collective Gives Back - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 24, 2008
Is Your Corporate Blog Boring? - Marketing Interactions MARKETING INTERACTIONS | SATURDAY, JULY 5, 2008
Execute Your Online Marketing Strategy - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 23, 2008
Social Interaction Designers are gunning for your website GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 14, 2010
Social Interaction Designers are gunning for your website GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 14, 2010
Fuel the Content Marketing Fire ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 16, 2012
21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC] HUBSPOT | FRIDAY, DECEMBER 16, 2011
Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
Interruption Marketing…in a Good Way B2B MARKETING BLOG | MONDAY, MARCH 22, 2010
Case Study: Concur Travel Management and Expense System Interactive White Paper THE ROI GUY | WEDNESDAY, APRIL 18, 2012
Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel) THE ROI GUY | WEDNESDAY, APRIL 18, 2012
Learn about leads by the content they read - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, JUNE 20, 2008
Stop Assuming Leads are Qualified: Know They Are - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JUNE 25, 2008
The Core Element of Your Marketing Content Strategy - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 13, 2007
CokeTags could be cool for B2B too! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JUNE 12, 2008
What are your outreach programs saying? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JULY 7, 2008
Interpretation vs. Perspective to Marketing Communications - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 17, 2008
Pegasystems Buys Chordiant to Help Coordinate Customer Treatment Decisions CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 18, 2010
Is The White Paper Dead for B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
First Sentence Syndrome Deadly to Email - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, AUGUST 22, 2008
Top B2B Firms Gaining Significantly More Leads Via Social Media Campaigns ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 2, 2012
5 Best Practices You Can Borrow From This Email Campaign THE POINT | FRIDAY, JANUARY 13, 2012
Who is the social media voice for your business? BEYOND | TUESDAY, APRIL 21, 2009
Facebook Advertising Tricks for B2B Marketers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 15, 2010
SEO: Not Just for Programmers Anymore B2B MARKETING BLOG | THURSDAY, AUGUST 11, 2011
Who Do B2B Buyers Trust? THE ROI GUY | WEDNESDAY, JUNE 29, 2011
HGTV Interactive VP explains SXSW strategy GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 11, 2012
Social Media Budget Ratio in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
Back Story as foundation for your content marketing plan - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 4, 2008
B2B Success: Vacuum Maker Collects 40% More Leads B2B MARKETING BLOG | TUESDAY, MARCH 20, 2012
Optimize Content Marketing by Facilitating the Buyer’s Journey THE ROI GUY | WEDNESDAY, MAY 4, 2011
The Best Socially Connected Marketing Campaign of 2011: Museum of Me MARKETING-GIMBAL | THURSDAY, JUNE 2, 2011
It pays to provide Support with Social Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
Mobile Marketing — Take the first step B2B MARKETING BLOG | TUESDAY, SEPTEMBER 20, 2011
Stirring the b2b mobile stew B2B MARKETING BLOG | THURSDAY, JULY 15, 2010

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