Liveintent

FEBRUARY 5, 2021

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. These intentions could be of the fresh-start variety. Here are some reasons why. Fiscally Fit.

Verticals 62

Verticals Budget Programs Planning Buzz 62

PureB2B

MAY 20, 2022

Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in Why is intent data so hot right now?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

Zoominfo

DECEMBER 23, 2020

A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists. Dive into New Verticals. As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Matchcraft

FEBRUARY 14, 2020

Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences. What is a Custom Intent Audience? Note: Custom Intent Audiences are available on the Google Display Network only. ). Benefits of Custom Intent Audiences. Custom Intent Audience in ad Vantage.

Intent 52

Intent CPA Cost per Acquisition Display 52

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. 5 critical cornerstones of a B2B SEO content strategy Organic search traffic is immensely valuable to B2B companies, especially when their SEO strategy is designed to attract visitors based on search intent.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Modern B2B

AUGUST 15, 2019

Intent data. By using intent data to inform these campaigns, you can really boost performance. What does intent data enable? Intent data gives you just that. Not only that, it’s possible to isolate target accounts or verticals and make your digital offerings even more relevant for B2B marketers. For telesales….

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

Tony Zambito

MAY 10, 2021

But if you and I are being honest, the most significant development is the funnel was flipped from its vertical view to a horizontal view. Developing sales processes with the intent of speeding up a buyer’s journey through each of the stages. . Oh, I know we have the buyer’s journey, curve shapes, non-linear shapes, flywheels, and etc.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Outbrain

DECEMBER 10, 2020

However, setting an intention for the new year is no easy task, and no marketer especially wants to drop the ball when it comes to bringing in new leads and customers. across a number of verticals to give your New Year’s campaigns that refreshing twist. 3 Tips to Jump-Start Your 2021. So, why not test new ad formats for higher impact?

ROAS 29

ROAS Verticals CTR Impressions 29

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. Check it out.

Curation 118

Curation Relevance Advertisements Advertising 118

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. .

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Strategic-IC

OCTOBER 30, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Consider Buying Intent For Contextual, Relevant, Resonant Campaigns. Creating Greater Value Campaigns.

Intent Data 67

Intent Data Relevance Intent Account Based Marketing 67

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

QuanticMind

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. When it comes to B2B versus B2C marketing, the number one difference is audience intent. So think about intent and what your audience is looking for. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Martech

NOVEMBER 22, 2021

Not only is it now digital-first, except perhaps in the most intransigently traditional verticals, it’s constructed by the buyer, not the seller, and increasingly demands B2C-style engagement rather than a purely transactional sales experience. Why we care. Again, the B2B buyer journey has changed — irrevocably.

DemandBase 103

DemandBase Advertisements Advertising Marketing Management 103

Marketing Insider Group

AUGUST 19, 2020

Know customers’ intent and how it changes throughout their purchase and user journey. Personalized Content Based on Intent. In addition to personalizing based on the characteristics of each account, you should also look for opportunities to customize the experience based on the customer’s intent.

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Sprout Social

JANUARY 29, 2024

Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. That said, marketers need to be intentional with their AI implementation. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Kevin Indig

SEPTEMBER 26, 2023

Discover & filter data: Keyword Intent, Buying Journey, SERP Type, and Brand/Non-brand Keyword insights based on users' goals & objectives. What I found is that growth rates depend on the vertical and business model. Second, companies grow at different speeds based on business model, vertical and funding.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Martech

NOVEMBER 16, 2022

Is the site authentic, meaning without SEO or commercial intent? In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis.

Link Building 103

Link Building Internet Marketing Ad Building Planning 103

Heinz Marketing

APRIL 26, 2023

You can start by vertical and then further segment those accounts based on their intent and engagement level. Focus hyper-personalized efforts providing 1:1 outreach to accounts that show a high level of intent and engagement. Segment your accounts: There are multiple ways for account segmentation.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102

Martech

FEBRUARY 24, 2022

New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. The intention is to combine Infutor identity management and resolution with Jornaya’s insights into consumer behavior in considered-purchase markets.

Marketing Management 88

Marketing Management Vendors Lead Scoring Lead Ranking 88

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. Our ABM program is focused on 1500 high fit/high intent accounts.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. Our ABM program is focused on 1500 high fit/high intent accounts.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Engagio

JULY 20, 2023

CMO: High Intent Keywords in the last week: Why will your CMO care? Intent data is a tremendous source of insight for CMO’s. Intent can support your SEO Strategy as well as your social media and blog topics. Pull in the Demandbase Keyword Intent Selector. Use “Intent Keyword Set Exists” and “Intent Strength = High”.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Zoominfo

AUGUST 1, 2023

With a foundation of the highest quality company and contact data, married with cutting-edge signals such as intent and proprietary survey results, our data is the trusted solution for GTM teams of every size — and the fuel for next-generation applications like generative AI. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Heinz Marketing

APRIL 5, 2023

Criteria to consider: Firmographics Geography Industries/Verticals Company Size Buying intent Signals or Situational Triggers Technographics Competitor products in use Current tech stack Based on the industries within your ICP, who among them are going to be the decision makers?

Ideal Customer Profiles 101

Ideal Customer Profiles Intent Signal Work Management Verticals 101

Anyword

NOVEMBER 21, 2022

Always Shoot Vertically. Whenever possible, shoot your photos or videos for stories vertically, so as to give your viewers the best experience when viewing your content. Posting a story with no intent or goal won’t lead to the results you’re looking for, so ask yourself these questions before posting: Is it useful?

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119