Never Assume B2B Buyers Know How to Buy
Marketing Interactions
OCTOBER 8, 2020
One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Be intent on solving the problem by buying a solution. At a minimum, a B2B buyer is thought to: Understand the problem they’re trying to solve.
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