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How to Connect INTENTIVE Insights to Salesforce

NetLine

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. In this case, the managed package will be NetLine’s INTENTIVE Insights app.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. So, what distinguishes InsightBASE from other intent-based products?

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

The intent functionality is one of my personal favorites. Customize a personalized dashboard continually updated with real-time alerts, dynamic lead lists, and active buyer intent. Leverage Bombora’s industry leading intent provider and D&B Intent models to build a comprehensive signal illuminating all forms of buyer research.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

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Two Minutes with Tim: How to Get Started with Account-Based Marketing

The Mx Group

From predictive tools to social listening, to intent monitoring, to marketing automation and more, ABM takes advantage of the latest B2B marketing strategies and technologies. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? They can be, but not “out of the box.”

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DealSignal Introduces CRM Data Health™ for Salesforce

DealSignal

They can then set up CRM data refresh to update and enrich their target accounts with intent and detailed firmographics, and update and enrich leads or contacts with detailed contact profiles, buyer intent, and verified contact info, and then set a schedule to keep the data refreshed automatically.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. People weren’t registering with the intent of watching a live event. They were registering with the intent of watching a replay at a time convenient to them. Linda and her team are taking a different path.