Biznology

MARCH 25, 2019

If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent. There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

MARCH 6, 2017

Do they match the user’s intent? For example, if a keyword topic is driving a bunch of qualified search referrals and, even more importantly, significant engagement on your web page, why not treat that web page as a destination “hub” where you can surface other products and services?

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. A case in point comes from Hamid Quayyum , EVP of product and marketing at Stirista, in San Antonio. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Look to Lattice , Mintigo , 6Sense , Leadspace , and MRP Prelytix. Even in B2B, where things are supposed to be so rational.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

OCTOBER 15, 2021

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats. Perhaps I’m too naive in thinking that Apple’s intentions were honorable, but regardless of the company’s intentions, the backlash was swift, merciless and not unreasonable.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

FEBRUARY 5, 2018

You can go faster when you rethink and reinvent what your products do, and how your business works. The purple turns these into products and services that are marketed using an active knowledge marketing channel that is embedded inside of tasks and steps as users do them. Make your company an exponential growth winner. Like this post?

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Biznology

NOVEMBER 12, 2020

Unless your business has seen a significant pivot away from old products/services or your target audience or competitive market have changed dramatically, revamping is usually the preferred path. Intentional Deletion. Content Audit Decisions: Revamp or Remove. Do you have a closely enough related page you can redirect traffic to?

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

MAY 16, 2019

Much like product recommendations on Amazon, content recommendation should be a data-driven feature that helps to direct visitors to content that is related to the journey that they’re on. As Google has taught us, understanding intent can lead to highly relevant search results. So how do you get to ROI?

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

AUGUST 22, 2010

Is your product so dry that nothing could breath life into it, let alone entertain someone? You can profile people or show some of the faces behind the products. You see, Cree did this at Easter time, so the use of chocolate Easter bunnies for this particular demonstration is even more clever. So how do you entertain your audience?

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

MARCH 31, 2022

We work with companies who are committed to creating highly productive, highly profitable, and highly inclusive cultures. When a company has laid the foundation for a truly winning culture, their messaging isn’t performative, it’s a reflection of the lived reality of the employees based on the strategic intentions of its leaders.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Biznology

DECEMBER 15, 2016

When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. And most companies change their product names or introduce new products faster than the taxonomy managers can keep up.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

OCTOBER 7, 2020

Now they can spend more time in productive conversations with interested prospects. Union Resolute is a general lead agency specializing in using intent data to identify high-value prospects for clients. A win win situation. Qualify prospects up front.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

MARCH 26, 2021

It can also facilitate rich, productive conversations across a diverse range of topics and perspectives. ” How to Debate Ideas Productively at Work. ” TED Salon: DWEN: How To Have Productive Conversations. “Why is it so hard to speak up and productively disagree at work? ” Reflections.

Work Management 104

Work Management Customer Surveys Training Intent 104

Biznology

MAY 5, 2021

producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce. Dun & Bradstreet, the granddaddy of business data (since 1841) claims over 80 million “marketable records” in its gigantic WorldBase product.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Biznology

AUGUST 31, 2018

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] It’s part of their user intent.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Biznology

DECEMBER 13, 2017

Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. Do they share a passion for your products or services? Be sure you know what is covered and isn’t covered in your agreement. Don’t assume that social media ads are part of an ongoing retainer, unless specified.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

APRIL 30, 2020

The unconscious mind can easily be brought to consciousness by growing self-awareness: The best self-awareness tools are mindfulness and meditation which help employees quiet their minds, reduce stress, and increase focus, creativity, and productivity, among other benefits.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

OCTOBER 30, 2020

“…Being forever employable means you’ve got to be intentional about where you’re going, and you’ve got to be prepared to act — immediately and without hesitation — when the right opportunity presents itself. Take action, and invest in building your future identity.” ” How to Reimagine the Second Half of Your Career.

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Biznology

SEPTEMBER 25, 2019

According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Optimize your Landing Page.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

MARCH 1, 2022

Done properly, hybrid meetings can be more satisfying, more productive, with more active participants and less of what the authors call “surface acting,” where participants fake their emotions, play to their webcams and aren’t really listening to what is being said.

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Biznology

JULY 29, 2020

Not only do remote businesses save costs on overheads such as office space, many companies have witnessed an increase in productivity due to the added flexibility that this approach allows. From a human resources systems perspective, it is imperative to make certain that your company’s HR stack is fit for remote purposes.

Work Management 104

Work Management Paid Search Agency Skype Training 104

Biznology

JULY 11, 2019

Awareness: Introduce the product or service. Intent: The lead makes the decision to buy from you. Loyalty: You can cross-sell other products and look for ways to keep your business top of mind with the customer. It may cause customers to get confused, view your product as complicated, and move on to a competitor.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

JUNE 8, 2018

You never get to the stuff that is the promise of my book Audience, Relevance , and Search : using search engines as a proxy for audience intent. You develop a database of relevant keywords that cluster into topics, and you relate those clusters to your product taxonomy. A better way: keyword knowledge graphs. The concept is the same.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 13, 2020

But to me, the major change is the new technologies that are driving increased productivity and effectiveness for events, and where B2B marketers can get even more value from their trade show dollars. Intent data for prospecting. The post New Technologies Drive Trade Show Marketing Productivity appeared first on Biznology.

Trade Show 163

Trade Show Product Planning Intent Data 163

Biznology

SEPTEMBER 17, 2019

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. And as the data helps you discern customer intent, move them towards their ultimate objective. Why not help them find what they really want? What is your visitor’s goal?

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Biznology

OCTOBER 4, 2012

For example, users who just want to learn about some concepts related to your product categories have a different purpose than users intent on purchase. To take a simple case, Learn user intents often are phrased in the form of questions. To take a simple case, Learn user intents often are phrased in the form of questions.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

AUGUST 21, 2017

This IP is an “intentional invention” to create a positive future without revolutionary wars, and without attacking those at the top. In the movie industry, these sales can cover most movie production costs. Patent Office divided its 1,400 page patent specification into 31 technology categories.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

JUNE 7, 2017

The company had good intentions, but the tweet inspired hundreds of negative comments that criticized the image for its smiling mascot on a day that recognizes hundreds of lost American lives. Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

JUNE 25, 2021

” [I intentionally read this book in tandem with The Culture Code (below) as I suspected they (and they did!)

Thought Leadership 104

Thought Leadership Lead Ranking Creativity Intent 104

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

MAY 13, 2020

moved into the mainstream once scientific research proved their numerous benefits to individuals and companies alike across increased creativity, productivity, and more. long considered spirituality practices ? This reclassification further softens the lines between science and spirituality.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. If you do decide to forward your new domains to your current site, make sure they drill down directly to your unique product and service pages.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

MARCH 26, 2020

These will help you evaluate your current level of stress, how it’s impacting you, and how to better manage and (potentially) replace it with a sense of centeredness and intention. How We Feel. The cloak of solitude draped over the world by COVID-19 has also thrown us into our interior lives. Who We Are.

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

Biznology

AUGUST 21, 2013

The search terms customers use to find your site, the landing pages through which they enter your site, and the devices they use to access your information—whether desktop, tablet, or mobile—work together to uncover key drivers of consumer intent. The first question, though, seems to trip up a good many businesses.

Landing Pages 80

Landing Pages Business Lead Scoring Lead Ranking 80

Biznology

SEPTEMBER 29, 2016

Do we expect the consumers of product driven content to evaluate ethics and objectivity? This notion of someone else simplifying some of the marketing noise by intent isn’t new. The aforementioned research goes on to assert that brands actually matter less with long form content because it is deeper and more engaging.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Biznology

FEBRUARY 7, 2014

But while increased reach is important, if one is not focused on reaching the right target audience and providing a product or service that actually satisfies some stated or unstated need, they may be investing in something with little chance of a return. Price, Place and Product/service round out the 4 “P’s” of marketing.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

JANUARY 28, 2016

Even if you have no intention of incorporating these specific video technologies, they will give you an idea of what consumers will be talking about – and how it will change their marketing expectations. They want to see more of “you” and less production-like qualities. Like this post? Sign up for our emails here.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80