Chris Koch
JANUARY 29, 2010
They decide how to reveal about their intentions based on the value of the content to them. They may also assume that a higher level of intent will net them more valuable content either in terms of quantity or depth. Buyers understand that they give away a piece of their privacy every time they fill out a form and engage with content.
Chris Koch
JANUARY 29, 2010
They decide how to reveal about their intentions based on the value of the content to them. They may also assume that a higher level of intent will net them more valuable content either in terms of quantity or depth. Buyers understand that they give away a piece of their privacy every time they fill out a form and engage with content.
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Chris Koch
AUGUST 21, 2009
Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). The key components of the program are: Create a publishing process and calendar. Align thought leadership vehicles to the buying process.
Chris Koch
AUGUST 21, 2009
Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). The key components of the program are: Create a publishing process and calendar. Align thought leadership vehicles to the buying process.
Chris Koch
FEBRUARY 5, 2010
Marketers must become publishers, with a process for refining and presenting content through various vehicles (such as conference presentations, white papers, social media, etc.). Marketing needs to develop vehicles for disseminating ideas to customers and salespeople. Create a calendar. Align content with the buying process.
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