Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Oktopost

NOVEMBER 28, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Rich Stone, VP Sales at TechTarget takes the hot seat. Catch all episodes here. Meet Rich Stone.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Optinmonster

MAY 22, 2020

If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. That’s why we’re going to teach you how to create a mobile exit-intent campaign. Does Mobile Exit Intent Work?

Intent 96

Intent Trigger Marketing Mobile Marketing Advertising Mediums 96

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

ClickZ

JULY 17, 2020

CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. For almost a decade, AI advertising has been helping marketers deal with daily grinds, like segmentation, automation, and interpretation of the big data into the customer’s intent. Machine learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Engagio

NOVEMBER 21, 2019

But one of the new, hot things to come along in recent years is intent data. You could argue that intent data has been around for a while (just like you can argue that ABM has been around for a while), but now it’s becoming a standard part of the marketer’s tool chest (again, just like ABM). Watch on YouTube ). From zero, right.

Intent Data 71

Intent Data Account Based Marketing Intent ABM 71

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Even now, years later, social media is just as important to Janet and the entrepreneur is very intentional in how she approaches her social strategy.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords . Or they target broad, high intent keywords like “buy <main keyword.>” Reach YouTube viewers .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. I-Want-to-Go Moments: These moments occur when people are looking for local businesses, often with the intent to visit. Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. When it comes to B2B versus B2C marketing, the number one difference is audience intent. public broadcast models. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Sprout Social

MARCH 16, 2022

If one person watches a video 10 times, it counts as one unique view. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Here are a few YouTube metrics to measure whether your videos are standing out.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Televerde

NOVEMBER 14, 2019

I adore Orange is the New Black , but I never would have found my absolute favorite show (its Australian counterpart) Wentworth, without Netflix’s amazing hyper-personalization feature. This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Show me the data!

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Top Rank Marketing

SEPTEMBER 1, 2023

social media users will use Meta’s Instagram platform during 2023, while a whopping 98 percent of creators have said that they will use Instagram, topping the list of sponsored content posting destinations, ahead of TikTok, Facebook, YouTube, and other platforms, according to newly-published survey results. The Conversation U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Marketing Insider Group

JULY 11, 2023

The best ads feel organic and are part of a personalized experience. YouTube is another place to target your key demographic by their interests. Such intentional behavior indicates a high potential for customer loyalty. We’ll repeat it again: The key to success is personable, organic messages that meet people’s needs.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Convince & Convert

NOVEMBER 16, 2023

It’s the one word I think of when I reflect on my personal experience with this event. Using his approach, which he shared via the YouTube video above, we can all save ourselves the headaches of SEO senselessness (and live life a little bit fuller). Lee Oden’s session on search intent was a testament to its significance.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Sprout Social

JANUARY 4, 2022

Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. Twitter videos that open with a product produce a 24% increase in positive interest and a 34% increase in click intent.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Contently

APRIL 19, 2021

And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department.

Campaigns 94

Campaigns Co-Registration Marketing AI Cable 94

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sprout Social

DECEMBER 22, 2022

Awareness networks, like TikTok, Instagram, Pinterest and YouTube, are where people go for inspiration. Whether you’re encouraging users to share content with their personal audiences or creating space for dialogue in the comments, engagement networks are all about building conversations. Win: Getting intentional.

Marketing & Strategy 107

Marketing & Strategy Social Media Network Marketing Intent 107

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. But AI’s influence doesn’t stop there. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Martech

JANUARY 27, 2022

For instance, during a recent campaign, Steinberg could see that a client’s YouTube ads on CTV were outperforming the other social ads in the campaign. In response, she allocated more of the budget to YouTube CTV ads. Marketers should identify the goals of their campaign and pick the right social app based on that.

Social Media 102

Social Media Social Marketing Tactics Paid Search Agency 102

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Kevin Indig

OCTOBER 3, 2023

User data = Google measures who clicks on what in real time and adjusts ranks for all or just some users (personalization). It's also likely that Google uses clicks to detect user intent changes (on top of query rephrasing). YouTube uses watch time. We've known for years that Google is using clicks in some capacity.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Stevens & Tate

SEPTEMBER 20, 2023

These changes or trends are no accidents or coincidences but a result of careful and intentional adaptation to the evolving digital landscape and the ever-changing consumer needs and behaviors. Today, for instance, you will find personalized, five-seconds video ads instead of random 5-minutes videos.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Sprout Social

JANUARY 6, 2022

and distribute it across various channels like Instagram, YouTube, TikTok, their own personal website and more. Influencers are social media personalities who—again, it’s in their job title— influence their followers to do or buy something based on what they do or buy. Their job is in their job title.

High Quality Lead 126

High Quality Lead Intent Social Media Promotion 126

Vidyard

JULY 7, 2014

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!) Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first.

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. No obvious buying intent shown. Some buying intent observed. Buyer Stage.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127