Marketing Interactions
JULY 18, 2021
Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. The conundrum is that 71% say they won’t respond to personalized messages, either.
Marketing Interactions
JULY 25, 2021
Hyper-personalized. Science Daily explains hyperactivity as: “Hyperactivity can be described as a physical state in which a person is abnormally and easily excitable or exuberant. Strong emotional reactions, impulsive behavior, and a short span of attention are also typical for a hyperactive person.”. Hyper personalization?
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Marketing Interactions
AUGUST 15, 2021
If buyer engagement isn’t telling you enough to understand their intent and where they are in the process, perhaps it’s time to re-evaluate how leads becomes a marketing qualified leads. There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. Or only register?
Marketing Interactions
AUGUST 8, 2021
Deciding to Solve a Problem Is Not an Indication of Buyer Intent. I’ve been struggling with this one ever since I started working with intent data platforms. So back to the intent data platforms. It’s also a huge opportunity, if you’re willing to risk changing the way you’ve always done it.
Marketing Interactions
JANUARY 19, 2020
Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. The Limitation of Intent Data for Buyer Personas. 3 Steps to Identify Worthy Buyer Personas.
Marketing Interactions
JULY 31, 2022
The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. Indicating the difference between interest and intent. And their preferences are different than those who came before them. Buying stages are a useful construct for strategic planning.
Marketing Interactions
MARCH 7, 2022
Better yet, how might you resurrect buying intent? They don’t need basic education, they need an advanced, more personalized program. Email Copy: Short, concise, and personalized. Why did you lose that opportunity? I recently wrote about B2B nurturing for net new vs. existing customers. But what about lost opportunities?
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