Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 29, 2016

Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Segmentation. Share your thoughts in the comments below!

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. 7) Use Your Integrations Wisely and Effectively to Understand Intent. Video drop-off rate.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

JULY 29, 2014

Marketo has an excellent template that covers almost all of the bases, and you can find it as an Excel file here. While these templates are great, they don’t mention video outright, or are limited to YouTube. How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

MAY 11, 2016

So if we want to run a campaign targeting individuals at any account in our database in the manufacturing industry with more than 5000 employees that uses Marketo as their marketing automation system, we can do that. Simply define the filters, upload the assets, and press play. The stack takes care of the rest.

Account Based Marketing 50

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 50

Adobe Experience Cloud Blog

JANUARY 24, 2013

It is possible that for all these sites the functionality is intentional, (the brands only wanted me to participate in a limited way), though I doubt it. YouTube Account: ? It’s Time to Audit Your Website’s Social Functionality (Checklist) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. RSS Feed: ?

RSS 48

RSS Linkedin Sample Marketo 48

Marketing Insider Group

FEBRUARY 5, 2024

Think With Google) 46% of Google search queries show local intent. MarketingEvolution) Leaders are 53% more likely to believe machine learning aids in analyzing consumer intentions. Gitnux) YouTube mobile video consumption grows by 100% every year. Marketo, Forbes) 93% of B2B buying processes start with an online search.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Heinz Marketing

MARCH 1, 2021

We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. Being new to the AI and intent signal and ABM space, what were your perceptions when you really sort of dug in and got started and got a sense for what this playing field looks like? Very excited to be with you here. This is live.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

MAY 27, 2011

We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube. Looking at a webinar can be an indication of future buying intent, especially if the webinar content is related directly to your product or service offering. Process the webinar recording. Check out Part 1 and Part 2.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Optinmonster

JANUARY 14, 2024

OptinMonster’s key features include exit-intent technology, which captures visitors’ attention just as they are about to leave the site, and various types of campaign triggers like scroll-triggered forms and timed display controls. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. It's better to try something new fast, and run the risk of well-intentioned mistakes, than to wait and miss an opportunity. Second, constant learning is more important than ever.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Optinmonster

JANUARY 26, 2024

You can see this in action with Marketo’s webinars : Webinars can also get attendees interested in buying products and services. If you have a Google account, you can use YouTube Live , which replaced Hangouts on Air in late 2016. YouTube is always an option, but many people also use Wistia or Vimeo.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Metadata

DECEMBER 3, 2020

And so, he focuses a lot on intent, where that might be, how do I match the signal of what somebody might be doing based on some piece of data that you have, and I think that’s the… If you look at a great direct to consumer brand today, they’re actually great at this. You can look on YouTube for it. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

And so, he focuses a lot on intent, where that might be, how do I match the signal of what somebody might be doing based on some piece of data that you have, and I think that’s the… If you look at a great direct to consumer brand today, they’re actually great at this. You can look on YouTube for it. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Adobe Experience Cloud Blog

MARCH 23, 2017

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Include keywords that match user intent. Video content should cater to user intent, provide value to viewers, and have a high production value.

Lead Scoring 134

Lead Scoring Lead Ranking Optimization Video Marketing 134

Heinz Marketing

NOVEMBER 16, 2021

I think in some cases people lump technology categories together or don’t truly understand the nature and intention of the platform. Integrations: Marketo, Facebook, Salesforce, Microsoft Dynamics, Google Sheets, HubSpot, and more. Integrations: Google Ads, Google Analytics, Google Sheets, YouTube Analytics, and more.

Marketing Automation Services 105

Marketing Automation Services Marketing Analytics Tools Work Management B2B 105

Optinmonster

JANUARY 14, 2024

OptinMonster’s key features include exit-intent technology, which captures visitors’ attention just as they are about to leave the site, and various types of campaign triggers like scroll-triggered forms and timed display controls. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

seo.co

NOVEMBER 8, 2021

When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. You should read his blog on a regular basis. Copyblogger. Think With Google.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. Determine the Goal of Your Landing Page 3.2

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

seo.co

MARCH 8, 2020

When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. You should read his blog on a regular basis. Copyblogger. Think With Google.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Adobe Experience Cloud Blog

DECEMBER 22, 2017

Personalization starts with good intentions. YouTube provides a great case for contemplating control. You probably know that YouTube’s algorithms personalize your video recommendations based on viewing habits. To viewers, YouTube personalization might be useful. Either way, YouTubers have choices.

Personalization 134

Personalization Privacy Policies Paid Search Agency Privacy 134

Hinge Marketing

MARCH 12, 2020

Artificial-intelligence-infused platforms promises to gauge buyers’ intent and adjust priorities dynamically. The professional services website will serve a crucial role in this process by gathering information on relevant intent as visitors move through content and interact with the site. And B2B firms are catching on.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Adobe Experience Cloud Blog

SEPTEMBER 12, 2017

According to Forbes , “native videos get 10x more shares than YouTube alone.” All it requires is just a few clicks of your mouse (or finger, if you’re operating on your mobile phone) to prevent your audience from seeing comments that may detract from your original intent. These new features are a win-win.

Linkedin 134

Linkedin Marketing Management B2B Thought Leadership Thought Leadership 134

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. If your personas love video content and spend a lot of time on YouTube, you need to create video content. The majority of people searching by voice have local intent (“restaurants near me”). What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

APRIL 22, 2016

Videos that are created with the intention to build brand awareness attract prospects and ultimately have an impact on your bottom line. While it might feel like an “extra” for your customers and prospects, its purpose and intention is to ultimately make your customers even bigger fans and advocates of your brand.

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

SmartBug Media

DECEMBER 2, 2019

A good content strategy will include improving the user experience with high-quality content that boosts your authority as a financial expert, and improving your organic search rankings through effective utilization of keywords and a thorough understanding of user intent. Video Platforms. Tag Management Solutions.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Adobe Experience Cloud Blog

AUGUST 30, 2013

Many marketers will tell you that “engagement” is measured by number of views on YouTube, Likes on Facebook, retweets on Twitter, or downloads of a whitepaper. Those metrics are easy statistics to calculate, but none of them are true signals of buying intent. Content Marketing'

Peer-to-peer 48

Peer-to-peer Content Social Networks Advertising Agencies 48

Vidyard

OCTOBER 27, 2019

Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed. Video data is also uniquely useful to data-driven teams.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

QuanticMind

OCTOBER 26, 2017

Martinez also recommends that advertisers explore multiple video channels, including YouTube, Facebook video, hashtag-targeted Twitter videos and SnapChat, as well as potential future opportunities for outdoor as video wall advertising sees more adoption. >>Back to top. Similarly, YouTube is also something of a melting pot.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40