Report: Marketers See Go-To-Market Strategy Success When Using Intent Data
KoMarketing Associates
MAY 3, 2023
Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. This is compared to just 17% of their counterparts who are not leveraging intent data.
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