Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Gaining visibility and familiarity with those who aren’t ready to make a purchase, but will be in the future, holds the key to sustainable long-term growth.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Act-On

SEPTEMBER 24, 2023

What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic. Look for long-tail keywords, which are expanded and targeted phrases.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

NOVEMBER 23, 2020

OptinMonster is the most powerful lead generation tool out there, with features like Mobile-Exit Intent Technology, a drag and drop builder, beautifully designed templates, a variety of campaign types, actionable insights, and seamless integrations with a wide range of popular email and marketing automation tools. Long Tail Pro.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Marketing Interactions

NOVEMBER 15, 2021

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. The problem is that intent is often confused with interest. Intent is a focus on purposeful action.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Ahrefs

JANUARY 18, 2024

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales … Read more ›

eCommerce 116

eCommerce Long Tail Marketing Product SEO 116

Brightedge

NOVEMBER 30, 2021

When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. Understanding keyword search intent is highly valuable when creating content for the website; by doing so, you can ensure you are creating content that is useful and relevant to your target audience’s needs.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

KEO Marketing

OCTOBER 23, 2015

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Long Tail Marketing 48

Long Tail Marketing Keywords SEO Sales Qualified Leads 48

Launch Marketing

SEPTEMBER 13, 2023

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. While this keyword type doesn’t always have the most search volume, the users who do search for these keywords, have a narrow search intent.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

illumin

MARCH 21, 2024

This situation is where using well-planned long-tail keywords is of the utmost importance. Another way to lessen competition is to look for long-tail keywords. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

ClearVoice

JANUARY 8, 2024

That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. Why does search intent matter? Do they need more information?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Spiralytics

AUGUST 31, 2023

Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience. READ: How Long Does It Take To Get To The First Page Of Google 2.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Navigate the Channel

SEPTEMBER 7, 2023

Google’s current algorithms leverage AI to comprehend the context and intent behind user queries. This development aligns with Google’s overarching goal of delivering search results that genuinely cater to the user’s intent and provide a more satisfying search experience.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Top Rank Marketing

FEBRUARY 5, 2024

What makes this strategy ineffective is how it overlooks user intent and fails to capture the diversity of search queries. We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Sharpspring

JANUARY 28, 2020

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 66

Intent Planning Long Tail Marketing Tips 66

QuanticMind

SEPTEMBER 11, 2015

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

QuanticMind

SEPTEMBER 11, 2015

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

chiefmartech

DECEMBER 5, 2023

Or more accurately, if it was intentional or accidental parody. We dive into a thorough examination of what’s happening in the long tail of martech apps. we see a relatively constant balance with torso apps (large specialist apps, generally north of $100 million in revenue) and small apps in the tail (everything else).

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Digital B2B Marketing

MARCH 12, 2014

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers. How to Uncover Intent.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g.,

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

seo.co

NOVEMBER 22, 2021

It’s about matching low and no-volume keywords with search intent in your title, H1 and meta descriptions. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. And this is how the long-tail keywords come to your rescue.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Brightedge

JUNE 10, 2021

For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. Data Cube will break down which keywords by competition and you can differentiate them by long tail and high value.

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” The search results present an answer based on what Google intuits is the user’s search intent. And that’s why another massive concept in SEO – user intent – is so central to zero-click searches.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

APRIL 13, 2022

The intent behind these keywords will likely differ from consumers performing similar searches. Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience. Affiliate sales support independent publishing.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

illumin

MARCH 26, 2024

Impactful pay-per-click (PPC) keywords are about more than selecting popular words, they’re about understanding user intent and behavior patterns to create a meaningful connection. A strong understanding of search intent also lets marketers create better-targeted Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Exo B2B

MARCH 19, 2024

Google’s generative search will be better able to understand user intent. This means : Privilégier les «long tail keywords» (mot-clé longue traîne). So, a superficial definition of an SEO keyword topic won’t be enough; we’ll need to delve deeper into the reasons why they’re searching.

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Step #3: Determine Search Intent “Search Intent,” also known as “user intent,” is a crucial concept in SEO and it refers to the underlying purpose or goal that a user has in mind when typing a query into a search engine. Sometimes, less can be more.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Re-optimize with long tail keywords to drive organic traffic. Add or update calls to action to align with user intent. How web analytics can help you improve content marketing.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Search engine optimization (SEO): Is your site optimized with modern techniques that focus on search intent rather than just keyword stuffing?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

ClearVoice

SEPTEMBER 12, 2022

There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways. Short tail keywords. Short-tail keywords are one or two-word search terms that are very hard to rank for. Also, because so much traffic can come from short-tail terms, it is often less targeted.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

The Point

OCTOBER 22, 2020

The intent here is engage the person at the point of interest, drive further engagement, leverage progressive profiling, and help qualify leads for potential sales follow-up. 2) staying in touch with that individual over time, educating the lead, building credibility, and maintaining brand awareness until he/she does have a relevant need.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Adobe Experience Cloud Blog

JANUARY 9, 2020

The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Scoop.it

MARCH 14, 2024

For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target. However, if you partner with influencers, you can use their social channels and blogs to target the same long-tail keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85